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Loyalty Programs

The Neuroscience of Engagement

Jason King | Posted 07.29.2014 | Business
Jason King

You may be at the mercy of your incentives management software to determine if you have the necessary flexibility to address males and females differently in your marketing, but here is a brief cheat sheet to help you tailor your programs in such a way that they resonate better with people.

How b.good Blends Loyalty With Love

Rajesh Setty | Posted 04.24.2014 | Business
Rajesh Setty

Loyalty programs are not new. Before the age of smart phones, people were carrying punch cards to get a free gift of some kind (e.g.: a free drink)...

When Perks and Discounts Can Hurt Your Business

Ian Altman | Posted 03.23.2014 | Business
Ian Altman

I speak with corporations and groups around the world, so I'm constantly flying on planes and staying in hotels. I see the good, the bad, and the ug...

When Loyalty Programs Go Bad

Ian Altman | Posted 04.30.2013 | Business
Ian Altman

Businesses create customer loyalty programs to encourage repeat and referral business. Increased airline status can motivate travelers to pick one air...

The Death Of Travel Industry Loyalty

Paul Brady | Posted 01.25.2013 | Travel
Paul Brady

You need an accountant to manage your miles.

Why Airline Loyalty Programs Aren't

Christopher Elliott | Posted 03.16.2013 | Travel
Christopher Elliott

Its hard to think of any other business that can dilute its product like this and still keep its customers. The only frequent fliers who seem to win at this share the airlines' belief that rules are meant to be bent, if not broken.

Decoding Hotel Points Programs: Marriott

Oyster | Posted 12.16.2012 | Travel
Oyster

Hotel point programs are not always easy to decipher, and sometimes even we (travel experts, after all) feel we need a guide to understand how they work. But it's worth the effort it takes to decode: All are free to join, and more often than not, end up saving travelers a significant amount of cash.

America Needs A Five-Star Airline

John Nicholson | Posted 10.24.2012 | Travel
John Nicholson

Why harp on one tiny aspect of airlines' customer experience? Because it's illustrative of the overall trend of poor product and service outputs by all major U.S. airlines.

Why Don't Airlines Award Loyalty Points Based on Dollars Spent Rather Than Miles Flown?

Quora | Posted 05.12.2012 | Travel
Quora

This question originally appeared on Quora. Michael McGraw-Herdeg, Microsoft PM (Excel Services). Yes, the legacy US airline model of "if you you ...

The King Of The Layover

Richard Laermer | Posted 01.31.2012 | Travel
Richard Laermer

I see that Anthony Bourdain has a new Travel Channel show called The Layover. He gets off planes and tries food out. Big deal. I do layovers for a living -- and believe me they are not at all fun.