How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.

Steve Jobs brought a vision for the role of computing in everyday lives to the world. He saw a world that no one else could see and which he could not even describe himself, and he created it.

Apple has $25 billion in cash in the bank. Dell's market cap is $22 billion. Apple could buy Dell outright without borrowing a dime.

Ten years ago Microsoft stock was $33/share. Today it's $19. That's a return to shareholders of -40%. Ten years ago Apple stock was $8. Today it's $91. That's a return, um, higher than -40%.

Is it time to consider moving your small business to Macs? First, you should know that I'm no Apple (AAPL, Fortune 500) fanatic. I've used the gear s...

IN his new book, "True Enough: Learning to Live in a Post-Fact Society," Farhad Manjoo, a writer for Salon, argues that "new communications technologi...