My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?
Females are neurologically well-equipped to lead, manage and help us resolve the major problems of the world. By understanding and honoring the female brain, we can empower girls and women to use their brains to change the world.
Fox News contributor Suzanne Venker claims that there has "been an explosion of brain research" that shows that men are loners who like to hunt and build things and women are nurturers who like to talk and take care of people. This is false on two fronts.