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Male Brain

Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

Jenny Darroch | Posted 12.08.2014 | Business
Jenny Darroch

My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?

Scans Reveal Big Difference In Male, Female Brains

LiveScience | Tanya Lewis | Posted 01.23.2014 | Science

Men aren't from Mars and women aren't from Venus, but their brains really are wired differently, a new study suggests. The research, which involved ...

What's Really Going On In The Male Brain?

Posted 07.26.2013 | OWN

By Carol Mithers The more science learns about how men are different from women (right down to the structure of their brains), the more we ...

6 Things Never To Say To Your Husband

Posted 04.29.2013 | OWN

By Leigh Newman By never, we mean never, ever. Not even on days when he wears the flying-swordfish shirt. 1. "Surprise! I got us a facelift!" T...

What Women Are Better at Than Men, According to Brain Science

Daniel G. Amen, M.D | Posted 05.04.2013 | Women
Daniel G. Amen, M.D

Females are neurologically well-equipped to lead, manage and help us resolve the major problems of the world. By understanding and honoring the female brain, we can empower girls and women to use their brains to change the world.

The Truth About 'Pink' and 'Blue' Brains

Lisa Wade | Posted 02.12.2013 | Science
Lisa Wade

Fox News contributor Suzanne Venker claims that there has "been an explosion of brain research" that shows that men are loners who like to hunt and build things and women are nurturers who like to talk and take care of people. This is false on two fronts.

2011: The Year of the Brain (and Other Trends)

Marian Salzman | Posted 05.25.2011 | Business
Marian Salzman

This is the 12th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

Do Men Really Have Shorter Attention Spans?

Real Simple | Posted 11.17.2011 | Healthy Living

He doesn't have a shorter attention span; women are just biologically wired to pay attention to different things than men are, says Kathleen Nadeau, P...

'The Male Brain': Why Do Men Think The Way They Do? (VIDEO)

Posted 05.25.2011 | Books

Why do men act the way they do? In Dr. Louann Brizendine's new book "The Male Brain," which she wrote about today for the Huffington Post, she explain...

'The Male Brain': Ladies, He's Not A Pervert Just Because He Wants More Sex Than You Do (PHOTOS, POLL)

Louann Brizendine, M.D. | Posted 05.25.2011 | Books
Louann Brizendine, M.D.

If you've ever complained that your man doesn't "get" you, it may surprise you to find out that you don't "get" him either.

Two Books To Help Women Crack The Code: 'The Male Brain' And 'The Male Factor'

The New York Times | Holly Brubach | Posted 05.25.2011 | Books

Guys, we've got your playbook. All this time, we've been operating under the mistaken assumption that you were choosing to get all belligerent every t...