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Male Breadwinner

Why Images of Women Keep Growing in Financial Ads

Karen Firestone | Posted 06.17.2014 | Business
Karen Firestone

It's not enough to show women in their advertisements; the next step is for financial services firms to effectively engage women with products and services tailored to their needs and desires.

Dads: The New Moms

Marian Salzman | Posted 02.16.2013 | Parents
Marian Salzman

The growing ranks of devoted and capable dads are likely to find their new role liberating. Watch for the rise of child-oriented masculinity challenging program makers, brands and advertisers to reflect the essence of this emerging new reality.