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Marc Hershon

Taking New Car Names for a Spin

Marc Hershon | Posted 03.25.2014 | Business
Marc Hershon

The 2014 Geneva Motor Show recently wrapped up in Switzerland, having rolled out a spectacle of both new car models and speculative concept cars as we...

Burning Candy

Marc Hershon | Posted 02.25.2014 | Business
Marc Hershon

A little over a month ago, the Skittles hit the fan when the Internet discovered that King.com Limited had trademarked the word "candy." Reaction ranged from "all other games with candy in their titles were in trouble" to "no one on Earth could ever utter the word candy again."

Love, Sex & Missed Connections (Film Review)

Marc Hershon | Posted 08.05.2013 | Entertainment
Marc Hershon

Is 2013 The Year of the Kickstarted Movie? True, movies both short and long have been funded in whole or in part by the Kickstarter website before this year.

Reupholster Your Ears (Music Review)

Marc Hershon | Posted 07.01.2012 | San Francisco
Marc Hershon

When I found a five-song CD entitled Inhale Slowly by Tim White and Joe Paulino, I was intrigued. It was familiar, yet was different in ways I was having trouble putting my finger on.

Goodbye to the Nice Guy With the Crazy Eyes

Marc Hershon | Posted 10.15.2011 | Entertainment
Marc Hershon

2011-08-15-Screenshot20110815at1.19.20PM.jpg A garrulous performer, Vic Dunlop was one of a small collection of satchel-toting prop comics who tended to use his powers for good

This Old Guy Walks Into a Comedy Club...

Marc Hershon | Posted 10.08.2011 | Entertainment
Marc Hershon

Richard Carter, 1920-2011 I just learned that Richard Carter passed away at the age of 91 last month, over across the bay in Concord, CA. He was a wa...

The Truth Just Might Be in Here

Marc Hershon | Posted 06.08.2011 | Entertainment
Marc Hershon

Full disclosure: I'm a huge conspiracy buff. Not in the sense that I believe in UFOs, hybrid alien-human star babies, FEMA death camps or many of the...

Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

How iPad Is Naming the Game

Marc Hershon | Posted 05.25.2011 | Technology
Marc Hershon

Lots of pundits took their potshots at the iPad as it was first coming to market in early last year. Now, a year later, with Apple reportedly having sold 15 million of the devices, no one's laughing.

Tiger's Seven Lessons OFF the Course

Jonathan Littman | Posted 05.25.2011 | Business
Jonathan Littman

Any golfer could stand to learn a lot from what Tiger Woods does on the links. Off the course, it's what Tiger doesn't do that is the most educational.

Eight White Elephants: Re-Gifting at the Holiday Office Party

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

A time-honored tradition in the workplace is the re-gifting of junk you no longer want, wrapped and bowed and given to another at the annual holiday party in a "white elephant" exchange.

Eight Soloist Secrets To Getting Your Work Done

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

To help you to discover (or re-discover) the Soloist within you, here are eight secrets that will help you to kick loose from the daily grind for a little while.

Tiger's Brand Bogey

Jonathan Littman | Posted 05.25.2011 | Media
Jonathan Littman

What's the real business lesson in Tiger's astonishingly precipitous fall from grace? In the age of the personal brand, Twitter and real-time, one major misstep can cost you a fortune.

Seven Soloist Resolutions for 2010

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

It's not just the start of a new year but also a whole new decade. It's a perfect time to make some changes designed to allow you to learn how to enjoy your job.

Tripping Up the Know-It-None: Five Places on the Web to Find the Truth

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Five online sources you can depend on to give you the straight scoop, which you can then use to straighten out your local Know-It-None.

Ten Least Wanted In The News: The Spreadsheet Suspect

Jonathan Littman | Posted 05.25.2011 | Business
Jonathan Littman

What may have made Raymond Clark lethal in the workplace was the fact that his supervisors failed to check his obsession for absolute control.

Nine Ways to Get Noticed (Without Compromising Yourself)

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Find a few ways to misdirect management from other misstepping officemates from time to time, and you'll be hip-deep in favors owed to you.

Five Ways To Not Be Stop-Signed In A Brainstorm

Jonathan Littman | Posted 05.25.2011 | Business
Jonathan Littman

Pictures are hard to ignore. Draw some image, however crude, of your idea. It's more likely to make it up on the board.

Want Customer Love? Give A Tour

Jonathan Littman | Posted 05.25.2011 | Business
Jonathan Littman

The East Coast brand has the punch of one of the world's most famous advertising firms touting their products. But no tour to speak of, and the executives and managers I met with confessed that few at the company partake of their products.

Stay on Vacation a Little Longer

Marc Hershon | Posted 11.17.2011 | Healthy Living
Marc Hershon

Just because you're back from that summer sojourn doesn't mean that the party has to be over.

How To Recharge Your Business Batteries

Jonathan Littman | Posted 11.17.2011 | Healthy Living
Jonathan Littman

Summer vacation is the ideal period during the year to take chances and have new experiences, the time and place to venture outside your regular life.

Seven Secrets to Missing a Meeting

Marc Hershon | Posted 05.25.2011 | Business
Marc Hershon

Your key to getting more of your time back is to focus on those passive meetings...then start finding ways to skip them.

Be A Productive Twit

Marc Hershon | Posted 11.17.2011 | Healthy Living
Marc Hershon

There's something different about Twitter. And it's more than just the poetic brevity of 140 character messages, it can actually be useful!

Seven Tips to Impress the Office With Your Summer Vacation

Jonathan Littman | Posted 11.17.2011 | Healthy Living
Jonathan Littman

Don't you know that making the most of your fabulous Summer Vacation is the secret to getting ahead in your career?

Ten Interview Tricks to Get the Job

Jonathan Littman | Posted 11.17.2011 | Healthy Living
Jonathan Littman

Companies want you to treat your interview as being the most important thing in the world. In reality, it's all a big game. Your challenge: Get the job.