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Marco Bertozzi

(VIDEO) VivaKi's Bertozzi Aims For Consistency Amid Ad Tech 'Swirl'

Andy Plesser | Posted 08.15.2014 | Technology
Andy Plesser

The recent deal signed by ad agency Publicis' digital unit VivaKi to buy ads from Amazon's new self-service display tool crystallizes the outfit's eth...

(VIDEO) Premium Publishers Faster To Programmatic In EU: AOD's Bertozzi

Andy Plesser | Posted 08.19.2014 | Media
Andy Plesser

CANNES, France -- It's commonly thought that the European market is generally adopting so-called "programmatic" ad automation and trading techniques l...

VivaKi's Bertozzi: Clean Up The Big Ad Views Fraud

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON - How many users really viewed your video ads last week? Guess again - the number may be lower than you think, thanks to unscrupulous publisher...