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Mark Fidelman

Are You Ready for Social Business?

Beverly Macy | Posted 07.14.2013 | Business
Beverly Macy

Fortune 500 companies need to get smart about social business -- and fast. I can't emphasize enough how important it is for senior teams -- from the CEO on down -- to buck up and get educated on what social means and how it should be implemented throughout the organization.

Speed Your Company's Social Transformation, From Inside Out

Kare Anderson | Posted 03.26.2013 | Business
Kare Anderson

The more that we, as the new "social workers" can see and successfully suggest holistic models for adoption in our own company, the greater the chance that we can use our best talents with others, and choose to stay at a firm, doing meaningful work together.

It's Time for Businesses to Get Socialized

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

The flood of evidence continues building the case for a paradigm shift in communication from mass marketing to personal marketing, from traditional media outlets to social media communication strategies.

Finally an Enterprise Roadmap for Capturing the Full Power of Social

Kare Anderson | Posted 01.23.2014 | Business
Kare Anderson

Lady Gaga's Little Monsters online community, designed by Backplane, quickly attracted a million unique visitors soon after launching in July 2012. Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community.

Become an Opportunity Maker With Others

Kare Anderson | Posted 11.20.2012 | Money
Kare Anderson

Years ago, a board member brought me into a corporation to lead a team in creating two products that he felt would boost the stock price. Here's how it happened.