Fortune 500 companies need to get smart about social business -- and fast. I can't emphasize enough how important it is for senior teams -- from the CEO on down -- to buck up and get educated on what social means and how it should be implemented throughout the organization.

The more that we, as the new "social workers" can see and successfully suggest holistic models for adoption in our own company, the greater the chance that we can use our best talents with others, and choose to stay at a firm, doing meaningful work together.

The flood of evidence continues building the case for a paradigm shift in communication from mass marketing to personal marketing, from traditional media outlets to social media communication strategies.

Lady Gaga's Little Monsters online community, designed by Backplane, quickly attracted a million unique visitors soon after launching in July 2012. Without relying on Facebook, Lady Gaga is able to host a specific interest, purpose-driven global community.