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Market Intelligence

Top 5 Reasons to Understand Your Customer's Customer

Penny Herscher | Posted 07.10.2012 | Business
Penny Herscher

Your customer's customer is the real revenue engine behind your business. The B2B companies who truly believe this are the ones who are already pulling ahead of the competition, even in this lukewarm recovery.

The Latest Web Search Development: From Intentions to Insights

Penny Herscher | Posted 05.25.2011 | Technology
Penny Herscher

John Batelle, one of the gurus of Search, wrote as early as 2004 that the secret of Google's success was its understanding of the web as a database of intentions.

Google Makeover Is a Catch-Up Step in the Right Direction

Penny Herscher | Posted 05.25.2011 | Technology
Penny Herscher

Google is late in providing its enhanced layout and more sophisticated tools. Much of what the company announced is already standard design for Bing, and is common in many professional search based applications.

When "Sealing the Deal" Doesn't Involve a Beer

Penny Herscher | Posted 05.25.2011 | Business
Penny Herscher

Before you pick up the phone to hawk your wares to a prospect, ask yourself: What is the thing you are going to talk to them about that is about them, not about you?

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. Sh...