Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.
So, is research in a death spiral? Does such an insignificant growth rate foretell the death of research? We don't believe so. Rather, research has become so ubiquitously embedded in the marketing process that often it is hard to find.
Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.
Now is the time to think about dusting off your old business plan as the economy improves. A business plan is required to obtain a loan or venture capital. It is uniquely designed as a sales tool to get financing.
Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice and have become an organizations' gateway into understanding culture.