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Market Research

Is the Teenage Mutant Ninja Turtles Movie Missing A Big Opportunity?

John Dick | Posted 07.17.2014 | Entertainment
John Dick

Paramount and Nickelodeon Movies could be missing a big opportunity if they launch the movie with a PG-13 rating. As it stands, it doesn't look like parents are planning to add this movie to their summer blockbuster must-see list, at least not with their kids. Let's see how it plays out.

The Fastest Launch of Any Company, Part One

Steve Mariotti | Posted 06.13.2014 | Business
Steve Mariotti

J.D. Power, or Dave, the founder of J.D. Power and Associates has spent decades not only building a successful global company, but also revolutionizing how consumers access information about product quality.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

David A. Steinberg | Posted 02.19.2014 | Technology
David A. Steinberg

The content of the email is critical. As with the subject line, personalization plays a key factor. Consumers are overloaded and quick to trash anything that feels canned or generic, but making them feel special will typically result in clicks.

From Small Town Dreams to App Store Superstar

Rajesh Setty | Posted 02.19.2014 | Business
Rajesh Setty

Camera Plus. A tiny camera app gets downloaded 22M+ times. The popularity of the app surprised a bit even for the developer of the app - one of th...

What Do Customers Really Think of Your Brand? Find Out With Perceptual Mapping

Matt Cohen | Posted 01.23.2014 | Business
Matt Cohen

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

Is Research Dead?

Allen Decotiis | Posted 01.23.2014 | Business
Allen Decotiis

So, is research in a death spiral? Does such an insignificant growth rate foretell the death of research? We don't believe so. Rather, research has become so ubiquitously embedded in the marketing process that often it is hard to find.

Corporate Blind Spots: Is Your Brand Suffering?

Sara Canaday | Posted 11.09.2013 | Business
Sara Canaday

Do your customers think of your company as a source or a partner? Do they understand what your company stands for beyond the products or services you sell?

A Design Thinking Retrospective: How History's Biggest Mishaps Could Have Been Averted

Patricia Morizio | Posted 10.30.2013 | Technology
Patricia Morizio

Design thinking, also known as human-centered design, has been the hot topic as of late, at least among the forward-thinking tech and business scenes.

Big Data: The Big Questions, The Actionable Answers

Jack R. Miles | Posted 06.17.2013 | Business
Jack R. Miles

How do we manage numerous data streams? How do we maximize their value to a business?

Political Ads: America's not really listening anymore

Michael Maslansky | Posted 12.01.2012 | Politics
Michael Maslansky

Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.

Sustainability Marketing Needs 'Here's How' Not 'Just Say No'

John Friedman | Posted 06.23.2012 | Business
John Friedman

Because balancing the issues around climate, health, wellness, societal 'good' and cost are interrelated, the question is far more complex than a simple Boolean (yes/no) choice.

Design by Committee Is Dangerous: How Too Much Input Can Kill Any Good Idea

Matt Cohen | Posted 12.04.2011 | Comedy
Matt Cohen

If you ever work as part of a committee, team, or task force, you may want to circulate the following case study:2011-10-04-carpull.jpg

The Best Paying Jobs Of The Future

24/7 Wall St. | Posted 11.04.2011 | Business

24/7 Wall St: If you decided on a new career path today, wouldn’t you like to know which jobs will be in high demand and pay the most once you were ...

Entrepreneurs Reveal the Secrets of Market Research (and Ice Cream)

Matt Cohen | Posted 10.15.2011 | Business
Matt Cohen

If you had been putting together a survey about ice cream, would your list of demographic and psychographic questions have included a question of when people eat ice cream?

Growing Bolder: Stalking the Boomer Consumer

Marc Middleton | Posted 06.05.2011 | Media
Marc Middleton

If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse and highly fragmented group.

Four Market Research Mistakes to Avoid

Matt Cohen | Posted 05.25.2011 | Politics
Matt Cohen

The latest Republican survey being mailed out has a variety of flaws that prevent it from accurately collecting and reflecting the views of the respondents.

Conducting Market Research: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.09.2011 | Small Business

So you've come up with the best business idea since the Snuggie, and your friends and family think it has potential, too. But before you sink your lif...

Dear Entrepreneur, Get To Know Your Market

Dave Lerner | Posted 05.25.2011 | Business
Dave Lerner

This is part of my ongoing Series on Getting From Zero to One. You have been refining and cultivating your map almost daily by now. The exercise has ...

Sacred Brands: Consumerism As Modern Religion

Matt J. Rossano | Posted 05.25.2011 | Religion
Matt J. Rossano

With increasing numbers of people being married at Disney World and buried in Harley Davidson coffins, brands as modern religion may not be all that implausible.

Uniquely Crafted Business Plans Are Needed to Raise Capital

Jerry Chautin | Posted 05.25.2011 | Business
Jerry Chautin

Now is the time to think about dusting off your old business plan as the economy improves. A business plan is required to obtain a loan or venture capital. It is uniquely designed as a sales tool to get financing.

Marketing Needs To Stop Its BS and Wake Up

Ujwal Arkalgud | Posted 05.25.2011 | Business
Ujwal Arkalgud

Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice and have become an organizations' gateway into understanding culture.

Don't Trust SBA or Lender Endorsed Business Plans

Jerry Chautin | Posted 05.25.2011 | Business
Jerry Chautin

Falsely promoted business plans and "plug-in-the-number-templates," will not help you get financing. There are no shortcuts to circumvent the lengthily process of doing it the right way.