Marketers

What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.23.2008 | Business


Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

TV Ads Losing Their Effectiveness

Ad Age | Steve McClellan | Posted 02.21.2008 | Business


A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...

Advertisers Turning Oscar Night Into Another Super Bowl

New York Times | STUART ELLIOTT | Posted 02.14.2008 | Business


Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...


 

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