What's a Little Marketing Between Friends? Two Years Hard Time
As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.
As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.
Ad Age | Steve McClellan | Posted 02.21.2008 | Business
A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...
New York Times | STUART ELLIOTT | Posted 02.14.2008 | Business
Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...
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Lucas Conley | Posted 05.23.2008 | Business