I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

A majority of marketers believe that television advertising has become less effective in the past two years, according to a new survey from the Nation...

Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads. Marketers will spend an estimate...