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Marketing Best Practices

Why You Need to Ditch Marketing Formulas

Maggie Patterson | Posted 09.16.2014 | Small Business
Maggie Patterson

While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and small businesses, the reality is that things are more complicated than ever.

5 Emails Which Drive Value and Response

Ernan Roman | Posted 09.09.2014 | Business
Ernan Roman

We all struggle to create emails that are worthy of being opened. We have to overcome the instinctive "Delete" reflex by our customers and prospects.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

5 Tips to Boost Native Advertising Effectiveness

Ernan Roman | Posted 08.06.2014 | Business
Ernan Roman

There's good news for marketers when it comes to consumer acceptance of contextual advertising. Consumers have come to terms with these ads... but onl...

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Driving Word of Mouth Referrals: 5 Research Findings and 5 Tips

Ernan Roman | Posted 08.16.2014 | Business
Ernan Roman

Companies rely on customer referrals to bring in new business. But, they continue to struggle to interact, listen, and respond in a manner that provides the engagement and motivation for customers to actually provide those referrals.

Don't Use CRM to Automate Bad Behaviors

Ernan Roman | Posted 07.13.2014 | Business
Ernan Roman

Here's the good news about the state of CRM today: Most companies recognize the financial value resulting from improving their customer experience (CX...

Why Isn't Your Customer Service Better?

Ernan Roman | Posted 07.01.2014 | Business
Ernan Roman

As marketers adopt new and more sophisticated technologies and methods for servicing customers, you would assume that we've gotten to the point where a satisfactory customer service experience would be a given.

Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List

Seamas Egan | Posted 05.31.2014 | Small Business
Seamas Egan

The upkeep of your contact list can not only influence the success of future email marketing campaigns, but is also a crucial asset for your overall business strategy. Here are four steps to clear the clutter.

How Social Listening Helps the Red Cross and Dell

Ernan Roman | Posted 05.17.2014 | Business
Ernan Roman

Challenge: Today's consumers are more connected via new media than ever before. To fully engage the multichannel consumer, companies need to leverage ...

Experiential Marketing; Creative Ideas From Vanity Fair and Frito Lay

Ernan Roman | Posted 05.03.2014 | Business
Ernan Roman

Challenge: Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement.

6 Multichannel Takeaways from Best Buy's Marketing

Ernan Roman | Posted 04.21.2014 | Business
Ernan Roman

Challenge: Marketers are having a tough time maintaining engagement with today's multichannel, multi-device consumers. According to ShopperTrack, whi...

Macy's Rewards Customers for Providing Tracking Permission

Ernan Roman | Posted 04.05.2014 | Business
Ernan Roman

New technology allows companies to track consumer's every move; however, caution must be taken to ensure that permission is gained before tracking commences.

The Four Tenets of Individual Courage

Jonny Bentwood | Posted 04.05.2014 | Business
Jonny Bentwood

It is the duality of individual-initiated and business-led courage that creates an optimal formula for progress. The courage to identify a pivot, and the freedom to be able to see that change through, is what's required to show up differently. And if you're lucky, like I am, that is exactly the culture of the company you work for. If you have that freedom, here are my recommendations to be courageous within it.

7 Native Content Campaigns That Rocked 2013

Tessa Gould | Posted 03.02.2014 | Business
Tessa Gould

The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.

The Power of Panache

Scott MacFarland | Posted 02.18.2014 | Business
Scott MacFarland

It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.

Montreal Transit's Innovative App Drives High Engagement

Ernan Roman | Posted 02.16.2014 | Business
Ernan Roman

Today, engaging customers through ongoing, personalized, experience-based interactions is the key to developing loyalty and future sales.

4 Tips That Transform Holiday Shoppers Into Loyal Customers

Ernan Roman | Posted 02.09.2014 | Business
Ernan Roman

Challenge: 'Tis the season for customers to think "sale." However, while customers are concentrating on transactions, companies need to think beyond t...

Five Brand Habits of Successful Businesses

Jaleh Bisharat | Posted 01.25.2014 | Business
Jaleh Bisharat

What is a brand? In its simplest form, I think of a brand as something that happens in your customer's mind every time they hear your name. It is the expectation or mental shortcut that is triggered.

Questions Surrounding Unnovation vs. Innovation

Scott MacFarland | Posted 01.23.2014 | Business
Scott MacFarland

As I thought about all the questions that came to mind regarding unnovation vs. innovation, I began to instantly think about how abstract and unorganized my thoughts were.

Preference Centers: Are CMOs Overlooking Their Importance?

Ernan Roman | Posted 01.23.2014 | Business
Ernan Roman

A good preference center is akin to a good first date. It is all about initial appropriateness, understanding, and communication. Once accomplished, you have earned the right to a second date and deeper levels of discussion.

Pizza Hut: Preference Driven Communications and Pizzas

Ernan Roman | Posted 01.23.2014 | Business
Ernan Roman

Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

Delta : Preference-Based Offers for Friendlier Flying

Ernan Roman | Posted 12.08.2013 | Business
Ernan Roman

The airline industry has been fighting passenger negativity regarding a barrage of fees for services that were once free and taken for granted.