It is the duality of individual-initiated and business-led courage that creates an optimal formula for progress. The courage to identify a pivot, and the freedom to be able to see that change through, is what's required to show up differently. And if you're lucky, like I am, that is exactly the culture of the company you work for. If you have that freedom, here are my recommendations to be courageous within it.
The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.