There are a few techniques for producing great product ideas. These techniques work for every aspect of your business, from new product ideas to brainstorming your marketing campaigns.
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I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.
Here's where we come to what I call the 3 x Cs of dating your audience: create desire, connect and close the sale.
A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better? A free Coke.
There is a history of misguided attempts by companies to market to and create products for women (check out this chin-reducing device and the Glamour ...
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