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Marketing Communications

My Team's Selfishness is Great for Our Clients

Stacy Crinks | Posted 07.07.2014 | Business
Stacy Crinks

I encourage each person on my team to selfishly (openly, honestly) communicate where, when, and on what she'd like to work, so we can together create a work experience that she loves.

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?

Interview: The Roadmap with Vimeo

Ramon Nuez | Posted 10.20.2011 | Technology
Ramon Nuez

In a tour of Vimeo's Chelsea offices, Andrew Pile, VP of Product and Development, introduced himself. We came to find out that Andrew is somewhat of a Vimeo historian.

What Do Social Media and the Printing Press Have in Common?

Jenny Darroch | Posted 05.25.2011 | Media
Jenny Darroch

Social media is not as a replacement for traditional media but should be seen as a compliment, as part of an integrated marketing communications strategy.