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Marketing in a Recession

Holding onto Brand Positions Through Turbulent Times

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.

Thank Your Customers: They Will Love You for It

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

As a critical consumer, I have become increasingly concerned by the way in which organizations treat their customers.

Super Bowl Advertising: 2009 vs. 2010

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Super Bowl season is almost upon us and once again the question of whether companies should spend money on Super Bowl commercials has emerged.

McDonald's on Ice

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

McDonald's has pulled out of Iceland.The decision is a combination of rising costs and the inability to hike prices a further 20% to recoup losses.

Will Consumer Spending Change Once the Recession Ends?

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

It won't be hard to identify an increase in consumer spending but it will be more difficult to detect whether in fact consumer values have fundamentally changed. Now that will be interesting.