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Marketing Metrics

Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content

Posted 07.22.2014 | Media

By Joe Lazauskas, Contently Content marketers are incredibly uncertain about how they’re measuring the success of their content. That’s ...

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?