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Marketing Plan

The Secret Ingredients to a Stellar 2014 Marketing Plan

Lisa Nirell | Posted 04.05.2014 | Business
Lisa Nirell

You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

The Social Media Editorial Calendar for Small Business

Britt Michaelian | Posted 01.28.2013 | Small Business
Britt Michaelian

Without a specific strategy and action plan behind your social media activities, your time and efforts will be a waste. So, let's take the upside down triangle model of social media and direct all of your efforts into a schedule that will help you know exactly what you are doing and why.

5 Sure Ways To Kick Off Your 2012 Marketing

Michael Tasner | Posted 03.07.2012 | Business
Michael Tasner

I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

Tad Martin, Cross Commerce Media: 27 Million And Counting

The Huffington Post/AOL Small Business | Lauren Drell | Posted 07.28.2011 | Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

Business Peer Groups, Coaching and Mentoring Can Help Small Businesses Prosper and Create Jobs

Jerry Chautin | Posted 05.25.2011 | Business
Jerry Chautin

Peer groups, coaching and mentoring are playing important roles in growing small business and creating jobs.

Writing A Marketing Plan: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.04.2011 | Small Business

It has to be the most generic business advice you'll ever get. "Well," business experts always say, "you'll need a marketing plan." OK, sure, but how ...