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Marketing Research

Interesting Innovations that Generate Growth and Shape Markets

Jenny Darroch | Posted 10.28.2009 | Business

Read More: Cell Phones, Marketing Research, Post-Recession Growth, Post-It Notes, Inventions, Innovation, Marketing Strategies, Strategies for Growth, Suitcases, Swifter, Powermat, Pampers, Business News
Jenny Darroch

Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.

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Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 10.14.2009 | Green

Read More: Consumer Behavior, Cars, Social Media, Innovation, Marketing Research, Strategies for Growth, Marketing Strategy, Zipcar, Green News
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

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Marketing Strategy Has an Important Role to Play in Post-Recession Economic Growth

Jenny Darroch | Posted 10.07.2009 | Business

Read More: Marketing Research, Economic Growth, Strategies for Growth, Marketing Strategy, Innovation, Business News
Jenny Darroch

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

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The Fallacy of Supply and Demand

Dan Ariely | Posted 03.28.2008 | Business

Read More: George Loewenstein, Marketing Research, Mit, MIT Sloan School of Management, Drazen Prelec, Business News
Dan Ariely

If I asked you for the last two digits of your social security number, then asked you whether you would pay this number in dollars for a particular bottle of wine, would the mere suggestion of that number influence how much you would be willing to spend on wine?

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