Interesting Innovations that Generate Growth and Shape Markets
Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.
Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.
Jenny Darroch | Posted 10.14.2009 | Green
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...
Jenny Darroch | Posted 10.07.2009 | Business
To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.
Dan Ariely | Posted 03.28.2008 | Business
If I asked you for the last two digits of your social security number, then asked you whether you would pay this number in dollars for a particular bottle of wine, would the mere suggestion of that number influence how much you would be willing to spend on wine?
Jenny Darroch | Posted 10.28.2009 | Business