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Marketing ROI

Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk

Lisa Nirell | Posted 01.25.2014 | Business
Lisa Nirell

First, it's important to understand why budgets are growing. In my CMO peer groups, I'm seeing four main reasons:

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?