Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...
Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.
For three decades Ken Dychtwald has been proclaiming that a demographic tidal wave is approaching America. He calls it the Age Wave, which is also the...
It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.
I agree that marketing is a conversation as opposed to a broadcast message. But what does that really mean? A conversation about what?
Whether we admit it or not, we've all watched a home shopping channel. They are geared to selling 24/7. What can we learn from this mode of sales? Well, actually a lot.
It has to be the most generic business advice you'll ever get. "Well," business experts always say, "you'll need a marketing plan." OK, sure, but how ...
Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.
I think we could find a reshuffle among brand leaders in the next 12-24 months with some historically strong brands finding that they are no longer relevant to the market.
Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...
I'm always surprised by how much people seem to trust corporate marketing. Take a new brand-recognition drive by Google. They've drafted 20,000 schools to participate in a contest in which kids draw their own versions of the Google logo.
As a critical consumer, I have become increasingly concerned by the way in which organizations treat their customers.
There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.
It might be that sales of video games have taken a dip because of the recession or because consumers are finding other means to relax and have fun, either alone or with others.
Even though customers are the reason you are in business, not all customers are worth retaining. A bad customer is one that will put the organization at risk financially.
Super Bowl season is almost upon us and once again the question of whether companies should spend money on Super Bowl commercials has emerged.
To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.
Since innovation is the engine of economic growth, it is critical to focus our attention on it if we are ever going to get ourselves out of the economic mess we got ourselves into.
Here is a list of 10 lessons that I believe define good marketing practice during the turbulent times we experienced through 2009.
Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.
It seems that many retailers have slashed inventory this year, perhaps more so than previous years.
If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.
