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Marketing Strategies

New, Exciting And Intriguing Innovations

Jenny Darroch | Posted 11.19.2009 | Business

Read More: New Ideas, Markets, Prius, Ipod, Innovations, Health, Consumer Behavior, New Media, Sustainability, Inventions, Economic Growth, Marketing Strategies, Resvertarol, Business News
Jenny Darroch

Since innovation is the engine of economic growth, it is critical to focus our attention on it if we are ever going to get ourselves out of the economic mess we got ourselves into.

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An Open Letter to Retailers About Keeping Customers Happy this Holiday Season

Jenny Darroch | Posted 11.12.2009 | Home

Read More: Holiday Shopping, Recession, Inventory Management, Consumer Spending, Retailers, Gifts, Customer Satisfaction, Marketing Strategies, Sales-Associates, Retailing, Home News
Jenny Darroch

It seems that many retailers have slashed inventory this year, perhaps more so than previous years.

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Big Brands vs. Private Labels and the Recession

Jenny Darroch | Posted 11.02.2009 | Business

Read More: Colgate-Palmolive, Costco, Store Brands, Brand Strategy, Consumers, Innovation, Kellogg's, Marketing Strategies, Private Labels, Procter & Gamble, Recession, Business News
Jenny Darroch

To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.

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Interesting Innovations that Generate Growth and Shape Markets

Jenny Darroch | Posted 10.28.2009 | Business

Read More: Cell Phones, Marketing Research, Post-Recession Growth, Post-It Notes, Inventions, Innovation, Marketing Strategies, Strategies for Growth, Suitcases, Swifter, Powermat, Pampers, Business News
Jenny Darroch

Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.

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Firing Customers: Are All Customers Created Equal?

Jenny Darroch | Posted 10.22.2009 | Business

Read More: American Express, Customer Profitability, Strategies for Growth, Marketing Strategies, Customers, Firing Customers, Business News
Jenny Darroch

Even though customers are the reason you are in business, not all customers are worth retaining. A bad customer is one that will put the organization at risk financially.

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