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Marketing Strategies

Why Companies Should Hire Creative People

Sophie Andrews | Posted 11.10.2014 | Business
Sophie Andrews

Unconventional workplaces aren't more productive in and of themselves, but, when they are an outgrowth of an employee-centric corporate culture, the results (think Google) can be utterly spectacular.

We're All Marketers: Living On Hope

Michael Drew | Posted 11.23.2014 | Small Business
Michael Drew

It's as if we've accustomed ourselves to being marketers and being marketed to. We always want what we don't have, and are lured by the promise of something just over the temporal horizon.

Mindful Marketing Goes Mainstream: A Third Metric Live Conference Review

Lisa Nirell | Posted 06.30.2014 | Business
Lisa Nirell

If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you're in luck. It is now cool to admit it, and approach things in a healthier way.

The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

Beverly Macy | Posted 03.08.2014 | Sports
Beverly Macy

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's...

Think Hiring A Summer Intern For Your Social Media Is A Good Idea? Think Again

April Rudin | Posted 10.09.2013 | Small Business
April Rudin

Assigning Twitter and other social media platforms to the summer intern who is presumably an "expert" in the field due in large part to their age intuitively makes sense. But think about it: Would you give your teenage son or daughter not just keys to the car when they have never driven a mile in their lives, but park them at the helm of a 747 and expect them to fly?

The Eight Key Elements of a Successful Business Plan and How to Make Them Work for You

MaryEllen Tribby | Posted 09.22.2013 | Business
MaryEllen Tribby

Now I know what you are thinking. You are thinking that you and other entrepreneurs you know have never developed a business plan and you are doing "ok" -- right? Well, here is the big secret -- you can always do better. I know for me -- "ok" simply is not good enough.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

Custom Content as the King of Luxury Marketing and Beyond

Tom O'Regan | Posted 12.02.2012 | Business
Tom O'Regan

Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.

The Demographic Tidal Wave Is Coming

Forbes | Posted 12.20.2011 | Fifty

For three decades Ken Dychtwald has been proclaiming that a demographic tidal wave is approaching America. He calls it the Age Wave, which is also the...

New Marketing Is About Building Assets

Grant Leboff | Posted 11.27.2011 | Business
Grant Leboff

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.

Marketing Is A Conversation? Oh Yeah ... About What?

Grant Leboff | Posted 11.15.2011 | Business
Grant Leboff

I agree that marketing is a conversation as opposed to a broadcast message. But what does that really mean? A conversation about what?

What Shopping Channels Can Teach Us About Selling

Penny C. Sansevieri | Posted 07.24.2011 | Books
Penny C. Sansevieri

Whether we admit it or not, we've all watched a home shopping channel. They are geared to selling 24/7. What can we learn from this mode of sales? Well, actually a lot.

Writing A Marketing Plan: 5 Things You Need To Know

The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.04.2011 | Small Business

It has to be the most generic business advice you'll ever get. "Well," business experts always say, "you'll need a marketing plan." OK, sure, but how ...

Holding onto Brand Positions Through Turbulent Times

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.

The Post-Recession Brand Reshuffle

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

I think we could find a reshuffle among brand leaders in the next 12-24 months with some historically strong brands finding that they are no longer relevant to the market.

A Strategy that Integrates People and Products

Donna Flagg | Posted 05.25.2011 | Business
Donna Flagg

Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...

Google Deserves More Cynicism

Shawn Bayern | Posted 05.25.2011 | Business
Shawn Bayern

I'm always surprised by how much people seem to trust corporate marketing. Take a new brand-recognition drive by Google. They've drafted 20,000 schools to participate in a contest in which kids draw their own versions of the Google logo.

Thank Your Customers: They Will Love You for It

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

As a critical consumer, I have become increasingly concerned by the way in which organizations treat their customers.

Marketers, Are you Listening to the Language Used to Describe the New Apple Tablet?

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.

Xbox, FarmVille and the Need to Play and Socialize With Others

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

It might be that sales of video games have taken a dip because of the recession or because consumers are finding other means to relax and have fun, either alone or with others.

Firing Customers: Are All Customers Created Equal?

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Even though customers are the reason you are in business, not all customers are worth retaining. A bad customer is one that will put the organization at risk financially.

Super Bowl Advertising: 2009 vs. 2010

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Super Bowl season is almost upon us and once again the question of whether companies should spend money on Super Bowl commercials has emerged.

Big Brands vs. Private Labels and the Recession

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.

New, Exciting And Intriguing Innovations

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Since innovation is the engine of economic growth, it is critical to focus our attention on it if we are ever going to get ourselves out of the economic mess we got ourselves into.

Marketing Through the Recession: Ten Lessons from 2009

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Here is a list of 10 lessons that I believe define good marketing practice during the turbulent times we experienced through 2009.