In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

IBM's famous commercial showed two-dozen employees lying on mats trying to come up with good business ideas. Thanks to keyword research opportunities, today's small business can harness the same kind of power -- but without an IBM-sized payroll.

One beer company is apologizing for a wee mistake in a recent ad campaign. Tectate's billboards, which featured a tree with the Spanish word for b...

When you do it right, your marketing plan should guide and illuminate everything in your business -- who you're serving, how you communicate with them, and what you sell (whether it's consulting services, cookies or the chance to help children in Africa).

As we frantically look for evidence of economic recovery, we need to take care not to mistake all measures as signs that everything is back to normal.

While strong brands need to stay relevant, strong brands do not constantly change what they stand for.

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.