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Marketing Strategy

Desperation Marketing - Time To Change

Scott MacFarland | Posted 07.01.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

Practicing 'Just in Time' Marketing to Women by Focusing on Her Subjects of Interest Rather Than Her as an Object

Jenny Darroch | Posted 08.20.2014 | Business
Jenny Darroch

Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

The Myth of Overnight Success

Ciara Pressler | Posted 05.27.2014 | Small Business
Ciara Pressler

In the age of "Do what you love!" there is an overabundance of gurus who tell you that all it takes is passion, an idea, and a website to be a success. They are not telling you the whole story.

6 Titillating Tips on Blogging for Your Nonprofit

Varda Epstein | Posted 04.27.2014 | Technology
Varda Epstein

Consider the difference between: How I taught my dog to beg and Begging will get you everywhere. The first is ho-hum, the second piques the interest. You can't help but want to read the rest.

How Successful Marketing Leaders (Like Arianna Huffington) Unplug

Lisa Nirell | Posted 04.20.2014 | Business
Lisa Nirell

Today, I believe it's about living a "both/and" life. We are human beings, not human doings.

Create New Ideas -- Think Different, Think Upside Down

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Believe it or not, this will stimulate new ideas.

How to Make Better Business Decisions

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

So how can you and your company take use "serious play" to improve your strategy, performance, and decision making? Here are three techniques to consider.

Social Media vs. Social Networking

Fauzia Burke | Posted 12.02.2013 | Books
Fauzia Burke

Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.

Scaling Sales: From Craft to Machine

Jeff Bussgang | Posted 09.11.2013 | Technology
Jeff Bussgang

I've been thinking a lot lately about scaling sales. In every start-up, finding initial product-market fit is a magical moment. Before this occurs...

6 Tips to Ensure Your Business Blog Is Found

Bill Blaney | Posted 09.09.2013 | Business
Bill Blaney

A blog is an easy, cost-effective way to tell your company's tale without having to spend an enormous amount of time on structure, promotion or strategy beyond what enters your head at that particular moment.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

The Social/Digital Battleground: David Vs. Goliath

April Rudin | Posted 07.16.2013 | Impact
April Rudin

Social media and small business were made for each other. These companies have little or no marketing staff. Social media offers the opportunity to reach millions of potential consumers through virtual channels. The cost savings are significant, and the reach is amplified, but business owners better bring their "A" game.

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

The Age of Branding

Michael Drew | Posted 05.15.2013 | Business
Michael Drew

In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

YouTube 101: How to Get Your Video Found, Watched and Shared

Michael Litt | Posted 11.25.2012 | Small Business
Michael Litt

From the outside, YouTube does look like a fairly easy platform to upload and share videos. However, there is a strategy behind pushing a video to YouTube and having it watched by millions.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

Keyword Research Is Fast, Free Brand Strategy Research that Helps Smart Companies Grow

Christian Moritz | Posted 10.06.2012 | Business
Christian Moritz

IBM's famous commercial showed two-dozen employees lying on mats trying to come up with good business ideas. Thanks to keyword research opportunities, today's small business can harness the same kind of power -- but without an IBM-sized payroll.

Campaign Smartphone Apps: Keeping It Strategic

Richard Robbins | Posted 10.01.2012 | Politics
Richard Robbins

This week both presidential campaigns released smartphone apps. There couldn't be a starker difference between the two.

My Little Paris: What You Can Learn From This Not-So-little French Startup

Pamela Poole | Posted 09.22.2012 | Small Business
Pamela Poole

A couple of days after sending out her first tip, she had dozens of women she'd never met clamoring to be added to her list, and it occurred to her she might be onto something.

PHOTO: Beer Company Removes Billboards Encouraging Men To Pee In Public

The Huffington Post | Ron Dicker | Posted 07.02.2012 | Business

One beer company is apologizing for a wee mistake in a recent ad campaign. Tectate's billboards, which featured a tree with the Spanish word for b...

"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your Website

Marc Ostrofsky | Posted 07.15.2012 | Technology
Marc Ostrofsky

When you consider that even small improvements in your conversion rate translate into dramatic increases in income, you begin to understand that investing time in trying to convert the traffic you drive is well worth your effort.

Six Steps to a Killer Marketing Plan

Dorie Clark | Posted 03.06.2012 | Business
Dorie Clark

When you do it right, your marketing plan should guide and illuminate everything in your business -- who you're serving, how you communicate with them, and what you sell (whether it's consulting services, cookies or the chance to help children in Africa).

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012 | Small Business

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...