Marketing Strategy

Why We Don't Complain About Airline Travel Anymore (And How To Avoid Disappointment This Holiday Season)

Jenny Darroch | Posted 11.23.2009 | Living

Read More: Holiday Travel, Vacations, Marketing Strategy, Customer Dissatisfaction, Airline Travel, Customer Satisfaction, Living News
Jenny Darroch

To close the gap between what customers expect and what they receive means to either improve delivery or lower customer expectations.

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Can Strong Brand Management Practices Hinder Career Opportunities?

Jenny Darroch | Posted 11.14.2009 | Business

Read More: General Electric, Coca-Cola, Marketing Strategy, Hewlett-Packard, Brand Management, Career Management, Mental Models, Ibm, Business News
Jenny Darroch

While strong brands need to stay relevant, strong brands do not constantly change what they stand for.

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Don't Get Too Excited by Green Shoots, They Might Turn Brown

Jenny Darroch | Posted 10.20.2009 | Business

Read More: Neiman Marcus, Marketing Strategy, Employment, Consumer Spending, Economic Growth, Safeway, Recession, Google, Dow Jones, Business News
Jenny Darroch

As we frantically look for evidence of economic recovery, we need to take care not to mistake all measures as signs that everything is back to normal.

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Fake Parking Tickets Drumming Up Wings Sales

Parking Ticket Geek | Posted 10.20.2009 | Chicago

Read More: Marketing Strategy, Wing Stop, Marketing, Wing Stop Parking Ticket, Chicago Parking Tickets, Mike Pirozzoli, Chicago News

There's a new "parking ticket" controversy heating up in Chicago....

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Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 10.14.2009 | Green

Read More: Consumer Behavior, Cars, Social Media, Innovation, Marketing Research, Strategies for Growth, Marketing Strategy, Zipcar, Green News
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

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Post Recession Economic Growth Means Challenging Our Concept of "Normal"

Jenny Darroch | Posted 10.14.2009 | Home

Read More: Telephones, Supermarkets, Economic Growth, Innovation, Strategies for Growth, Marketing Strategy, Recession, Typewriters, Home News
Jenny Darroch

In my last blog, I wrote about the contribution of marketing strategy, and more specifically marketing research, to develop new recipes and ideas that...

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Marketing Strategy Has an Important Role to Play in Post-Recession Economic Growth

Jenny Darroch | Posted 10.07.2009 | Business

Read More: Marketing Research, Economic Growth, Strategies for Growth, Marketing Strategy, Innovation, Business News
Jenny Darroch

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

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What Do Social Media and the Printing Press Have in Common?

Jenny Darroch | Posted 12.01.2009 | Media

Read More: Social Media, Democracy, Marketing Communications, Marketing Strategy, Mass Media, Chief Marketing Officers, Media News
Jenny Darroch

Social media is not as a replacement for traditional media but should be seen as a compliment, as part of an integrated marketing communications strategy.

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Let's Face It -- We're Brandwashed.

Sarah O'Leary | Posted 08.14.2009 | Media

Read More: Retailers, Sales, Retail Sales, Shopping, Advertising, Marketing, Consumers, Retail, Media, TV Advertisements, Business, Consumer Spending, TV Advertising, Media Companies, Advertising Strategy, Marketing Strategy, Marketing Companies, Media News
Sarah O'Leary

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."

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