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Marketing Strategy

Marketing to Women: What to Do/What Not to Do... Without Appearing Too Contradictory

Jenny Darroch | Posted 10.27.2014 | Business
Jenny Darroch

I find the marketing to women space completely fascinating and, I believe, challenging for marketers to wrap their heads around. To me there are two m...

Does Your Business Know the True Cost of Marketing?

Scott MacFarland | Posted 11.30.2014 | Business
Scott MacFarland

Here are 7 questions I suggest you ask at least once a year. Look in the mirror and answer honestly, because those answers really do matter.

Marketing to Women... Some Advice for the Auto Industry

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.

How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 11.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

The Changing Face of Women Consumers... and What This Means for Marketing

Jenny Darroch | Posted 11.09.2014 | Business
Jenny Darroch

About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention. Some of the headlines of this section are:

Abercrombie & Fitch: A Sad Lesson In Branding

Jenny Darroch | Posted 11.02.2014 | Business
Jenny Darroch

The Great Recession wasn't a blimp on our landscape. Instead, it was a long, deep, drawn out tragic affair. Abercrombie & Fitch's sales and financial performance declined and employees were laid off.

Desperation Marketing - Time To Change

Scott MacFarland | Posted 08.31.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

Practicing 'Just in Time' Marketing to Women by Focusing on Her Subjects of Interest Rather Than Her as an Object

Jenny Darroch | Posted 08.20.2014 | Business
Jenny Darroch

Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

The Myth of Overnight Success

Ciara Pressler | Posted 05.27.2014 | Small Business
Ciara Pressler

In the age of "Do what you love!" there is an overabundance of gurus who tell you that all it takes is passion, an idea, and a website to be a success. They are not telling you the whole story.

6 Titillating Tips on Blogging for Your Nonprofit

Varda Epstein | Posted 04.27.2014 | Technology
Varda Epstein

Consider the difference between: How I taught my dog to beg and Begging will get you everywhere. The first is ho-hum, the second piques the interest. You can't help but want to read the rest.

How Successful Marketing Leaders (Like Arianna Huffington) Unplug

Lisa Nirell | Posted 04.20.2014 | Business
Lisa Nirell

Today, I believe it's about living a "both/and" life. We are human beings, not human doings.

Create New Ideas -- Think Different, Think Upside Down

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Believe it or not, this will stimulate new ideas.

How to Make Better Business Decisions

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

So how can you and your company take use "serious play" to improve your strategy, performance, and decision making? Here are three techniques to consider.

Social Media vs. Social Networking

Fauzia Burke | Posted 12.02.2013 | Books
Fauzia Burke

Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.

Scaling Sales: From Craft to Machine

Jeff Bussgang | Posted 09.11.2013 | Technology
Jeff Bussgang

I've been thinking a lot lately about scaling sales. In every start-up, finding initial product-market fit is a magical moment. Before this occurs...

6 Tips to Ensure Your Business Blog Is Found

Bill Blaney | Posted 09.09.2013 | Business
Bill Blaney

A blog is an easy, cost-effective way to tell your company's tale without having to spend an enormous amount of time on structure, promotion or strategy beyond what enters your head at that particular moment.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

The Social/Digital Battleground: David Vs. Goliath

April Rudin | Posted 07.16.2013 | Impact
April Rudin

Social media and small business were made for each other. These companies have little or no marketing staff. Social media offers the opportunity to reach millions of potential consumers through virtual channels. The cost savings are significant, and the reach is amplified, but business owners better bring their "A" game.

Entrepreneurs: Ditch Your Marketing Plan and Focus on Your Game Plan

Ciara Pressler | Posted 06.04.2013 | Small Business
Ciara Pressler

In my work launching new businesses (or fixing businesses that have plateaued), one place I see entrepreneurs in every industry get stuck, frustrated, or misguided, is in attempting to apply old models to new business.

The Age of Branding

Michael Drew | Posted 05.15.2013 | Business
Michael Drew

In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

YouTube 101: How to Get Your Video Found, Watched and Shared

Michael Litt | Posted 11.25.2012 | Small Business
Michael Litt

From the outside, YouTube does look like a fairly easy platform to upload and share videos. However, there is a strategy behind pushing a video to YouTube and having it watched by millions.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

Keyword Research Is Fast, Free Brand Strategy Research that Helps Smart Companies Grow

Christian Moritz | Posted 10.06.2012 | Business
Christian Moritz

IBM's famous commercial showed two-dozen employees lying on mats trying to come up with good business ideas. Thanks to keyword research opportunities, today's small business can harness the same kind of power -- but without an IBM-sized payroll.