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Marketing Technology

10 Ways Technology Can Enable Customer Loyalty (INFOGRAPHIC)

Jason King | Posted 09.18.2013 | Business
Jason King

Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.

Talking Technology Tools for the Music Biz (Video)

Michal Shapiro | Posted 03.24.2013 | Business
Michal Shapiro

Around the beginning of December I started getting an eyeful of Tweets and Facebook shout-outs about Rock Paper Scissors' series of pre-APAP conferences.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

The Purpose of Marketing

Somik Raha | Posted 10.28.2011 | Business
Somik Raha

When I consider the things that I've desired and acquired, I wonder, why am I bored with many of them quickly? It is usually because I discover that these things are severely limited.

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?