iOS app Android app

Marketing Technology

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 08.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

10 Ways Technology Can Enable Customer Loyalty (INFOGRAPHIC)

Jason King | Posted 09.18.2013 | Business
Jason King

Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.

Talking Technology Tools for the Music Biz (Video)

Michal Shapiro | Posted 03.24.2013 | Business
Michal Shapiro

Around the beginning of December I started getting an eyeful of Tweets and Facebook shout-outs about Rock Paper Scissors' series of pre-APAP conferences.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

The Purpose of Marketing

Somik Raha | Posted 10.28.2011 | Business
Somik Raha

When I consider the things that I've desired and acquired, I wonder, why am I bored with many of them quickly? It is usually because I discover that these things are severely limited.

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?