What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?

In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.

Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.

The founders started discussing the idea in mid-2010, incorporated Babiators LLC in the fall of 2010 and officially launched the product in May 2011. Today, Babiators can found in more than 250 stores and 15 countries worldwide.

As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.

Building a brand is vital to the success of any business, big or small. When a product is used or consumed by billions of people around the world, the...

Despite the prevalence of email and digital marketing and the stigma of junk mail, a recent study finds that consumers still prefer direct mail when i...

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Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...

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Executive Editor Rod Kurtz helps a cardboard furniture company take its marketing to the next level and a 79-year-old board game inventor get her prod...

Executive Editor Rod Kurtz offers tips on sprucing up your website and writing an effective business plan. Plus, meet Rod's newest sidekick!...

Executive Editor Rod Kurtz heads to the "Crossroads of the World" to field questions about retail, customer service and inventions. The pigeons don't ...