The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.
The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.
It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.
Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.
The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.
In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).
In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.
Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.
Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.
One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.
We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.
The founders started discussing the idea in mid-2010, incorporated Babiators LLC in the fall of 2010 and officially launched the product in May 2011. Today, Babiators can found in more than 250 stores and 15 countries worldwide.
As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.
Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.
If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.