iOS app Android app

Marketing Tips

How Marketing Channels Are Like the Stages of a Relationship

Christopher Lester | Posted 09.24.2014 | Small Business
Christopher Lester

Forget the marketing funnel for a second and think about this -- various marketing channels are like the stages of a dating relationship.

Why Most Marketing Doesn't Work

Franziska Iseli-Hall | Posted 09.09.2014 | Business
Franziska Iseli-Hall

Here are my top five tips to avoid a scattered approach to marketing which can save you thousands of dollars and increase your results.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Stop Thinking Gay! 7 Ways to Market to Today's LGBT Travelers

Mark Chesnut | Posted 07.30.2014 | Travel
Mark Chesnut

Gay travelers feel more comfortable than ever with their straight counterparts, and vice versa. If you're a gay-specific business, you might already be expanding your strategy to include the mainstream straight market.

Marketing FAIL: Infographics Hidden Behind Registration Walls

Randy Krum | Posted 07.14.2014 | Small Business
Randy Krum

The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 06.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

FTC Continues Crackdown on Misleading Endorsements

Allison Fitzpatrick | Posted 05.14.2014 | Media
Allison Fitzpatrick

The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.

Manly Marketing

Jim Joseph | Posted 03.19.2014 | Business
Jim Joseph

I'm certainly not the only one who's been writing about the "new male consumer." As a marketing community we are widely recognizing that there's been...

Why Is Facebook Blue? The Science of Colors in Marketing

Leonhard Widrich | Posted 03.18.2014 | Business
Leonhard Widrich

How do colors really affect us, and what is the science of colors in marketing? Let's dig into some of the latest, most interesting research.

B2B Marketing: Measure What Matters

Daniel Newman | Posted 02.17.2014 | Small Business
Daniel Newman

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

5 Budget-Beating Tips for Beefing up Your Marketing Efforts

Rebekah Iliff | Posted 02.10.2014 | Business
Rebekah Iliff

Not all brands are created equal.

What Twitter Founder, Jack Dorsey, Teaches Us About Marketing

Marc Wayshak | Posted 02.05.2014 | Business
Marc Wayshak

Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations.

Playing It Safe No Longer Works for Today's Business

Catherine Mandler | Posted 01.23.2014 | Business
Catherine Mandler

People aren't looking for the next mass produced item. Mass produced items are easily replaceable. You need to bring value! What's unique about what you bring to the table?

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

Would You Share This? Creating Successful Viral Images in Politics

Kelsey Harris | Posted 11.30.2013 | Politics
Kelsey Harris

How do you take complex policies and frame them in a visually compelling way? How do you make images that every American not only understands, but wants to share?

5 Questions You Should Ask in Every Selling Situation

Marc Wayshak | Posted 11.13.2013 | Small Business
Marc Wayshak

Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.

5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

Marc Wayshak | Posted 10.29.2013 | Small Business
Marc Wayshak

The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.

Tips From the Rock n' Roll CEO No. 14: Show Don't Tell

Jared Gutstadt | Posted 10.26.2013 | Business
Jared Gutstadt

In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).

Influence: Why We Should Have All Studied Psychology and Anthropology

Peter Sheahan | Posted 06.24.2013 | Small Business
Peter Sheahan

What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?

Positioning: Why Argo Didn't Need a Fat Guy in a Bikini to Win an Oscar

Peter Sheahan | Posted 05.27.2013 | Small Business
Peter Sheahan

In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.

Yes, It's True: Location and Consumer Privacy Can Co-Exist

David Rush | Posted 03.10.2013 | Business
David Rush

Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.

The New Marketing Mantra: Assess, Delete, Respond

Fauzia Burke | Posted 12.02.2012 | Small Business
Fauzia Burke

Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

Five Common Public Relations Myths... Busted!

Jennifer Nagy | Posted 11.26.2012 | Small Business
Jennifer Nagy

One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.