In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.
Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.
Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.
One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.
We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.
The founders started discussing the idea in mid-2010, incorporated Babiators LLC in the fall of 2010 and officially launched the product in May 2011. Today, Babiators can found in more than 250 stores and 15 countries worldwide.
As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.
Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.
If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.