The 50+ population is still a swiftly developing consumer market, and it's hitting an all-time high in terms of global aging. While catering to baby boomers may not necessarily fit into every business's products and services, they're a demographic that deserves closer attention.

Everywhere I look, someone is trying to influence my decisions. They think that if they can say just the right words, they will succeed in transferring my money into their bank account. To these people I say: "How stupid do you think I am?"

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...

Lisa Anderson, 51, describes her fashion style as tailored with an edge. One recent purchase by the yoga buff from Charlotte, N.C.: a cheetah-print to...