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Marketing to Dads

Marketing to the Emotions of the Modern Father

Nichole Smaglick | Posted 02.17.2013 | Small Business
Read More: Fatherhood, Dads, Kids, Kickstarter, Fathers, Daddy Market, Cooper Kid, Marketing to Dads, Stay-at-Home-Dad, Opportunity-Working, Becoming a Father, Daddy Bloggers, Barabaig, Small Business News
Nichole Smaglick

Over the past year, my team and I have done extensive research on the engaged father market, gleaning insights from books, articles, focus groups, one-on-one interviews and secondary data to determine whether there truly is a market for Dads and if so, what they want and need.

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Reclaim Your Wife: How An Ad For A Baby Bottle Went Very Wrong

Lisa Belkin | Posted 09.22.2012 | Parents
Read More: Nipples, Marketing to Fathers, Bottles vs Breastfeeding, Breastfeeding Controversy, Parenting News, Breastfeeding, Parentry, Parenting Controversy, Marketing to Dads, BARE Bottles, Bittylab, Parents News
Lisa Belkin

In two tweets, fewer than 280 characters, a fledgling manufacturer (actually a husband and wife who invented the product in their kitchen) managed to press some of the hottest buttons in parenting.

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