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Marketing to Kids

Not Lovin' It: Moms and McDonalds Don't Mix

Anna Lappe | Posted 05.08.2013 | Parents
Read More: Junk Food, Junk Food Ads, Marketing to Kids, McDonald's, Junk Food Marketing, Healthy Food for Kids, Junk Food Marketing to Kids, Parents News
Anna Lappe

The ways the food industry now targets kids are so pervasive and the tactics so deceitful that even the most diligent parent cannot prevent their kids from being inundated at the most impressionable stages in their development.

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Retailer Just Says No to Exploiting Children

Michele Simon | Posted 05.05.2013 | Business
Read More: Marketing, Kellogg's, Food Marketing, Food Marketing to Children, Marketing to Kids, Junk Food Kids, Junk Food, Unhealthy Food, Business News
Michele Simon

I am often asked: Who in the food industry is doing it right? I am very happy to finally have an answer to that question.

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The Real Battlefront for Child Obesity

Carolyn Bronstein | Posted 04.28.2013 | Media
Read More: Junk Food Advertising to Children, Let's Move, Junk Food Ads, Advertising, Marketing to Kids, Unhealthy Diets, Junk Food Marketing, Obesity, Junk Food, Healthy Snacks, Super Bowl Ads, Childhood Obesity, Media News
Carolyn Bronstein

Parents must understand the psychology behind food-related advertising to children, get wise to current formats, and initiate consumer action. Turns out, a generation of kids has been taught that food is fun, rather than fuel.

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Manufacturers Continue to Target Children With Sugary Cereal Ads

Bettina Elias Siegel | Posted 08.25.2012 | Home
Read More: Marketing to Kids, Kids Sugary Cereal, Kids Cereal Marketing, Kids Junk Food Marketing, Kids Junk Food, Cereal Disney, Junk-Food-Marketing, Home News
Bettina Elias Siegel

There's clearly a market of parents out there looking for companies to support them in their efforts to feed their children well -- and a growing resentment among these consumers toward companies that prey on their children with aggressive junk food marketing.

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#Liberate LEGO!

Lyn Mikel Brown | Posted 02.27.2012 | Women
Read More: Toys, Barbie, Advertising, Marketing to Kids, Sexism, Marketing, Legos, Lego, Women and Advertising, Women News
Lyn Mikel Brown

When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity. A billion dollars of marketing research bought you... LEGO Barbie?

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Congress to Kids: Drop Dead

Michele Simon | Posted 02.18.2012 | Politics
Read More: Junk Food, Pizza Is a Vegetable, Junk Food Ads, Nutrition, Marketing to Kids, Health, Ftc, Budget, School Lunches, Public Health, Marketing, Food, Federal Trade Commission, Politics News
Michele Simon

Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians' ability to put corporate interests ahead of children's health.

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How Game Designers Strategically Keep Kids Addicted to Playing

Joel Bakan | Posted 10.06.2011 | Parents
Read More: Webkinz, Virtual Pet Sites, Neopets, Social Games, Casual Games, Online Games, Marketing to Kids, addictinggames.com, Childhood, Internet-Gaming-Addiction, Club Penguin, Game Addiction, Video Games, Parents News
Joel Bakan

Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.

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