iOS app Android app

Marketing to Men

"Nuancing" The Consumer

Andrea Learned | Posted 05.25.2011 | Business
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.

BMW Blows It With Ad Campaign Innuendo

Andrea Learned | Posted 05.25.2011 | Business
Andrea Learned

Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!