Read More: Consumer Research, Marketing to Women, Gender Stereotypes, Consumer Trends, Marketing to Men, Gender Trends, Business News
Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.
Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!