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Marketing to Tweens

Why Parents Should Always Say 'Never' to Justin Bieber Bedding

Christina Pesoli | Posted 12.05.2012 | Parents
Read More: Marketing to Children, Samuel L. Jackson, Tweens, Sexualizing-Children, Nancy Reagan, Justin Bieber, Marketing to Tween Girls, Tween Girls, Marketing to Tweens, Parents News
Christina Pesoli

Here are five reasons why it's creepy to buy a young girl bedding featuring the likeness of the heartthrob du jour.

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A Locker Chandelier?

Annmarie Kelly-Harbaugh | Posted 10.29.2012 | Parents
Read More: Marketing to Children, Tweens, Parenting, School, Back to School, Lockers, School Supplies, Tween Marketing, Marketing to Tweens, Back to School Supplies, Parents News
Annmarie Kelly-Harbaugh

Thanks to some exceptional pre-tween marketing, Katie now views the locker as an "extension of her style." She's 7.

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