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Marketing to Tweens

Why Parents Should Always Say 'Never' to Justin Bieber Bedding

Christina Pesoli | Posted 12.05.2012 | Parents
Christina Pesoli

Here are five reasons why it's creepy to buy a young girl bedding featuring the likeness of the heartthrob du jour.

A Locker Chandelier?

Annmarie Kelly-Harbaugh | Posted 10.29.2012 | Parents
Annmarie Kelly-Harbaugh

Thanks to some exceptional pre-tween marketing, Katie now views the locker as an "extension of her style." She's 7.