Sustainability| More...
 

Marketing to Women

PR Playbook

Karen Robinovitz | Posted 09.10.2009 | Style

Read More: Press Kit, Huge Lips Skinny Hips, Lipgloss, Karen Robinovitz, Lip Gloss, Lip Plumper, Hoodia, Beauty, Purple Lab, Marketing Trends, Advertising, Marketing, Marketing to Women, Style News
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

Read Post

Will Savvy Consumers Buy Palin?

Andrea Learned | Posted 10.05.2008 | Politics

Read More: Women and Politics, Sarah Palin Vice President, Marketing to Women, Women's Vote, Marketing Candidates, Politics News
Andrea Learned

Every four years, we Americans take our well-practiced consuming cleverness and leverage it to make decisions that will have much longer term national...

Read Post

Sustainable Business Serves The Women's Market, Naturally

Andrea Learned | Posted 09.27.2008 | Business

Read More: Women's Green Market, Marketing to Women, Green Living, Sustainable Business, Women's Market, Green Marketing, Green Market, Business News
Andrea Learned

The bonus is that while sustainability and better serving women are each challenging in their own right, they can be effectively approached as complementary pursuits.

Read Post

"Nuancing" The Consumer

Andrea Learned | Posted 08.09.2008 | Business

Read More: Consumer Research, Marketing to Women, Gender Stereotypes, Consumer Trends, Marketing to Men, Gender Trends, Business News
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.

Read Post