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Marketing to Women

LOOK: Just What Every Woman Needed

Margaret Wheeler Johnson | Posted 04.01.2013 | Women
Read More: Pretty Tools, Sexist Marketing, Marketing to Women, Sexist Products, Gadgets for Women, Pretty Useful Tools, Products for Women, Women News
Margaret Wheeler Johnson

To suggest that tools for adult women should look different from tools for adult men is basically to divide the housewares aisle the way toy marketers advertise the action toys to boys and pink plastic "glass" slippers to girls: It treats adult female consumers like children.

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Designing Your Product for Men or How to Kill Your Company

Camilo Acosta | Posted 04.07.2013 | Business
Read More: Women Consumer Power, Gendered Marketing, Women Purchasing Decisions, Advertising to Women, Women Nations Wealth, Women Consumer Purchase, Women:Consumer Spending, Paybygroup, Marketing to Women, Marketing Towards Women, Business News
Camilo Acosta

Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.

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LOOK: This E-Cigarette Is For Ladies Only

The Huffington Post | Posted 12.27.2012 | Women
Read More: E-Cigarette for Women, E-Cigarettes, Vaping Vamps E-Cigarettes, Vaping Vamps for Women, Electronic Cigarettes, Advertising and Women, Vaping Vamps, Marketing to Women, Electronic Cigarette for Women, Products for Women, Lady E-Cigarettes, Women News

Today in "absurd products arbitrarily marketed to women," we bring you ... the ladies-only electronic cigarette. For those of you who have been puffin...

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Fun For Women After 50

Candy Spelling | Posted 10.07.2012 | Entertainment
Read More: Baby Boomers, Red Hat Society, Menopause, Organization for Women, Paris Hotel, Marketing to Women, Women Over 50, George Bernard Shaw, Red Hatters, Las Vegas, Livebetteramerica-Relationships, Lauren Streicher M.D., Candy Spelling, Entertainment News
Candy Spelling

In our shared experiences as wives, sisters and mothers, we know the significance of having emotional support. As empty-nesters, widows and survivors, we also know the importance of giving ourselves permission to laugh again, have fun again -- and live again.

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Ten Reasons I Will Not Be Buying A Pink Fishing Rod

Lori Day | Posted 06.17.2012 | Women
Read More: Pink, Fishing, Susan G. Komen for the Cure, Comedy News, Gender, Gendered Marketing, How Not to Market to Women, Marketing to Women, Pink Marketing, Women News
Lori Day

The flashing lights in the pink reel do not attract fish. They might or might not attract men, but that is not why I fish.

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Why Advertising Companies Need Women

Christine Bronstein | Posted 05.12.2012 | Women
Read More: Rush Limbaugh, Advertising, Sandra Fluke, Female Creative Directors, Marketing to Women, Advertising to Women, Super Bowl Ads, Women News
Christine Bronstein

Because of this dearth of female voices, companies are spending billions creating ads that can be nearly as offensive or clueless as Limbaugh's remarks.

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What Do Women Really Want?

The Huffington Post | Rieva Lesonsky | Posted 01.20.2012 | Small Business
Read More: What Women Want Survey, Survey Says, What Women Want, Small Business News and Trends, Marketing to Women, Women Customers, Small Business News

What do women want? We may be getting closer to an answer to the eternal question, thanks to a recent study. “Today’s Women: Newfound Power, Persi...

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8 Products Women Really Don't Need

Posted 01.01.2012 | Women
Read More: Weird Products, Sexist-Ads, Marketing to Women, Marketing Campaigns, Weird News, Pink Marketing, Products for Women, Women News

There is a history of misguided attempts by companies to market to and create products for women (check out this chin-reducing device and the Glamour ...

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Five Things Companies Need to Do to Speak to Women

Belinda Parmar | Posted 12.31.2011 | Business
Read More: Commercials Women, Marketing to Women, Advertising Toward Women, Advertisement Women, Corporations Women Advertising, Advertising Women, Companies Women Marketing, Business News
Belinda Parmar

Just because we've got breasts doesn't mean we have special needs. We're different but we don't want to feel we're that different.

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Pink is Not Actually A Color, So Why Is It Everywhere?

Jessica Pearce Rotondi | Posted 12.19.2011 | Women
Read More: Pink, Pink Campaigns, Pink Ribbons, Marketing, Pink Products, Marketing to Women, Pink Beer, Breast Cancer Awareness, Women News
Jessica Pearce Rotondi

Scientists have found that pink is not actually a color.

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WATCH: 9 Unfortunate Birth Control Commercials

Posted 11.30.2011 | Women
Read More: Adweek 2011, Video, The Pill, Female Contraceptives, Adweek, Slidepollajax, Contraception, Birth Control, Marketing to Women, Birth Control Commercials, Birth Control Pills, Advertising Week 2011, Women News

In honor of Advertising Week 2011, a time when advertisers gather to exchange ideas, celebrate great work, and discuss industry goals, we've decided t...

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Bye, Bye Blue Liquid: Always Runs First Feminine Hygiene Ad To Show Blood

The Huffington Post | Laura Stampler | Posted 09.05.2011 | Women
Read More: Feminine Hygiene Commercial, Period, Menstruation, Women's Issues, Feminine Hygiene Ad Blood, Marketing to Women, Always, Taboo Marketing, Women News

If marketing campaigns have taught us anything about periods, it is that menstruating women love to dance, are drawn to white spandex and, oh yeah, bl...

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The Betty White vs. Joan Rivers Superbowl: Women and Aging

Carol Orsborn | Posted 05.25.2011 | Media
Read More: Superbowl Ads, Marketing Trends, Betty White, Joan Rivers Plastic Surgery, Boomer Marketing, Snickers, GoDaddy.Com, Marketing-to-Women, Superbowl Commercials, Media News
Carol Orsborn

Aside from boldly featuring women in their seventies and up in their advertisements, which is to be lauded, standout commercials from the past two Super Bowls share something else in common: neither has anything to do with fashion or beauty.

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PR Playbook

Karen Robinovitz | Posted 05.25.2011 | Style
Read More: Press Kit, Huge Lips Skinny Hips, Lipgloss, Karen Robinovitz, Lip Gloss, Lip Plumper, Hoodia, Beauty, Purple Lab, Marketing Trends, Advertising, Marketing, Marketing to Women, Style News
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

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Will Savvy Consumers Buy Palin?

Andrea Learned | Posted 05.25.2011 | Politics
Read More: Women and Politics, Sarah Palin Vice President, Marketing to Women, Women's Vote, Marketing Candidates, Politics News
Andrea Learned

Every four years, we Americans take our well-practiced consuming cleverness and leverage it to make decisions that will have much longer term national...

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Sustainable Business Serves The Women's Market, Naturally

Andrea Learned | Posted 05.25.2011 | Business
Read More: Women's Green Market, Marketing to Women, Green Living, Sustainable Business, Women's Market, Green Marketing, Green Market, Business News
Andrea Learned

The bonus is that while sustainability and better serving women are each challenging in their own right, they can be effectively approached as complementary pursuits.

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"Nuancing" The Consumer

Andrea Learned | Posted 05.25.2011 | Business
Read More: Consumer Research, Marketing to Women, Gender Stereotypes, Consumer Trends, Marketing to Men, Gender Trends, Business News
Andrea Learned

Apparently, having so shifted their focus toward women, marketers have lost touch with the male consumer -- but there are several "secrets" to reaching them that will save the day.

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