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Marketing Trends

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 11.03.2009 | Media

Read More: Marketing, Interactive Advertising, Social Media, Marketing Trends, Online Advertising, Internet Advertising, Social Media Marketing, Media News
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

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Not In Love With New Anymore

Schuyler Brown | Posted 10.21.2009 | Living

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Living News
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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If You Want Sales, Don't Discount Marketing

Sarah O'Leary | Posted 09.29.2009 | Business

Read More: Retailers, Investments, Investing, Marketing Trends, Sales, Retail Sales, Stock Market, Business News, Marketing, Women in Business, Retail, Business, Business News
Sarah O'Leary

You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.

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Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 09.26.2009 | Business

Read More: Marketing, Advertising, Nielsen, Marketing Trends, Budget, Advertising Age, Economy, Economic Crisis, Recession, Business News
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

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Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 09.17.2009 | Media

Read More: Marketing, Marketing Trends, Pr, Journalists, Public Relations, Endorsements, Journalistic Freedom, Journalistic Bias, Advertising, Online Advertising, Advertising Age, Media Spin, New Media, Branding, Journalistic Ethics, Campaign Spin, Media News
Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

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English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 09.12.2009 | Business

Read More: Mobile Marketing, Chris Brassington, Fox Sports en EspañOl, Mediaweek, Mobile, 2ergo, Mobile Internet, Internet, Paul Laureano, Cell Phones, T-Mobile, Cell Phone Usage, Marketing Trends, Toyota, AT&T, Sprint, Cell Phone Voters, Ford, TV Advertising, Brand-Marketing, Advertising Campaigns, Online Advertising, Internet Advertising, Advertising Age, Viral Marketing, Business News
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

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PR Playbook

Karen Robinovitz | Posted 09.10.2009 | Style

Read More: Press Kit, Huge Lips Skinny Hips, Lipgloss, Karen Robinovitz, Lip Gloss, Lip Plumper, Hoodia, Beauty, Purple Lab, Marketing Trends, Advertising, Marketing, Marketing to Women, Style News
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

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You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

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R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 08.04.2009 | Business

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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Men Are in Marketing, Women Are at Retail

Sarah O'Leary | Posted 07.30.2009 | Business

Read More: Consumerism, Marketing Trends, Sales, Retail Sales, Advertising, Marketing, Consumers, Media, Business, Consumer Spending, Business News
Sarah O'Leary

If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.

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Customer Dis-service: Only 32% Report Positive Experiences

Ernan Roman | Posted 09.15.2008 | Business

Read More: Marketing, Customer Relationship Management Strategy, Marketing Trends, Businesss, Customer Satisfaction, Customer Service, Business News
Ernan Roman

Given that it's 7 to 10 times more expensive to acquire new customers versus selling existing customers, companies should view customer service centers as profit centers.

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Britney's Downfall as Metaphor

Morgan Warners | Posted 08.05.2008 | Living

Read More: Consumerism, Youth, Britney Spears, Marketing Trends, Consumer Spending, Living News
Morgan Warners

How disgustingly coincidental is it that the good girl icon got blown sky high by sex, drugs, and anorexia at the same time that the economy has gone bust?

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BMW Blows It With Ad Campaign Innuendo

Andrea Learned | Posted 08.01.2008 | Business

Read More: Male Consumer, Gender Stereotypes, Marketing Trends, BMW Ad, Sexism in Marketing, Marketing to Men, Used BMW Advertisement, Business News
Andrea Learned

Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!

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