Professional coaches can help people and institutions grow past the limits they've set for themselves and generally keep things moving forward in a world that often trends toward inertia.

There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.

Given that it's 7 to 10 times more expensive to acquire new customers versus selling existing customers, companies should view customer service centers as profit centers.

Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!