Marketing Trends

Customer Dis-service: Only 32% Report Positive Experiences

Ernan Roman | Posted 08.15.2008 | Business

Read More: Marketing, Customer Relationship Management Strategy, Marketing Trends, Businesss, Customer Satisfaction, Customer Service, Business News
Ernan Roman

Given that it's 7 to 10 times more expensive to acquire new customers versus selling existing customers, companies should view customer service centers as profit centers.

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Britney's Downfall as Metaphor

Morgan Warners | Posted 07.28.2008 | Living

Read More: Consumerism, Youth, Britney Spears, Marketing Trends, Consumer Spending, Living News
Morgan Warners

How disgustingly coincidental is it that the good girl icon got blown sky high by sex, drugs, and anorexia at the same time that the economy has gone bust?

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BMW Blows It With Ad Campaign Innuendo

Andrea Learned | Posted 07.24.2008 | Business

Read More: Male Consumer, Gender Stereotypes, Marketing Trends, BMW Ad, Sexism in Marketing, Marketing to Men, Used BMW Advertisement, Business News
Andrea Learned

Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!

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This Blank Ad Space Brought To You By...

Andrea Learned | Posted 07.15.2008 | Business

Read More: Marketing, Marketing Trends, Advertising Trends, Advertising, Consumer Interest, Boarding Pass Ads, Business News
Andrea Learned

Imagine a big, blank white page: What if corporations paid for ad space but then left it blank, with a simple one-liner message: "This blank space in your day brought to you by Super Savvy Brand?"

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