I'll be looking out for great things from influencers, brands and startups alike at SXSW this year. Having the opportunity to get in on the ground floor with these technologies, and to listen and learn, is invaluable.
Aside from boldly featuring women in their seventies and up in their advertisements, which is to be lauded, standout commercials from the past two Super Bowls share something else in common: neither has anything to do with fashion or beauty.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.
Quick. What comes to mind when you see a close up of a flaxen-haired young lass with pouty lips and bedroom eyes that includes this caption, "You know you're not the first?" A slightly used BMW, no doubt!