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Marketing Yourself

Develop a Skills Plan for the Life Cycle of Your Career

Dr. Tracey Wilen-Daugenti | Posted 09.16.2012 | Business
Dr. Tracey Wilen-Daugenti

In today's volatile economic environment, success amid global competition and technological change requires workers to take charge of their careers. Committing to continuous skill development is an essential step to increasing your employability and career prospects.

7 Tips To Create A Great LinkedIn Profile

One Thing New | Posted 04.06.2012 | Women

Kimberly Weisul | One Thing New One of the great things about being a reporter is that, quite literally, I learn something new every day. Here's ...

Social Networking on Blogs

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

Before you even target a blog for your pitch, you should get to know them first. Here's how.

Everything Is Your Resume

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.

10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 05.25.2011 | Media
Penny C. Sansevieri

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

Marketing 101: Never (Ever) Sell Your Book

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

One of the biggest mistakes authors make is selling their book. Remember it's not about the book; it's about what the book can do for the reader.

Simple Ways to Promote Yourself Online

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people.

Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

Eight Steps For Successfully Marketing Yourself Online

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

We've been doing "online" for a long while now and we've seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market.