Some might call this selling out, but they're missing the point. Not only are these partnerships smart marketing strategies, consumer brands and stars need each other in this era of new media.
Ernan Roman | Posted 07.17.2008 | Business
These are killer mistakes which compromise the success of well-intentioned marketing and sales initiatives. I hope these tips will help you avoid these mistakes.
Lucas Conley | Posted 07.16.2008 | Business
So for those who argue that advertising hasn't really changed in the past fifty years, try giving the advertisers just what they've been asking for -- a little bit of your attention.
Andrea Learned | Posted 07.15.2008 | Business
Imagine a big, blank white page: What if corporations paid for ad space but then left it blank, with a simple one-liner message: "This blank space in your day brought to you by Super Savvy Brand?"
Ernan Roman | Posted 07.02.2008 | Business
I have an idea for how to get companies to change their approach to customer service. It requires your help. I would like to ask readers of the Huffington Post to share your experiences.
Mark Silver | Posted 07.02.2008 | Business
Unfortunately, studies show that eight out of nine people would rather die than change. Not good odds for your referral program, eh?
Dave Johnson | Posted 06.24.2008 | Politics
We need to understand that the public in general is not well educated about progressives, and that communication needs to start with basics.
Charlotte Hilton Andersen | Posted 06.23.2008 | Media
7-Up. Condoms. Levis. Condoms. XBOX 360. More Condoms. Beer. And... Viagra. No, this isn't Bill Clinton's shopping list. These are just some of the products whose commercials have been recently banned -- And I have no idea why.
Ben Rosen | Posted 06.18.2008 | Business
Even though opera is an anachronism, a centuries-old art form replete with some of the creakiest plots imaginable, the 2008 opera -- at least the Met Opera-- is where the action is.
New York Times | Posted 06.17.2008 | Green
Sustainable brands. A term soon to join the lexicon of perfect oxymorons, like jumbo shrimp and plastic glasses, but for now the title of a four-day a...
Bella DePaulo | Posted 06.13.2008 | Business
Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.
Stacie Krajchir | Posted 06.11.2008 | Green
Some concerned citizen wrote one letter to their school, accusing them of abusing the animals on their farm on campus and these girls are spearheading a full protest.
Charlotte Hilton Andersen | Posted 06.03.2008 | Living
In addition to places with known cameras, usually for security purposes like 7-11s, London and everywhere Britney Spears goes, cameras are now filming you from billboards.
Lucas Conley | Posted 05.23.2008 | Business
As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.
Sean Wolfington | Posted 05.20.2008 | Entertainment
When there is a great idea and people that are passionate about bringing that idea to the world through a film, anything is possible.
Lisa Dale Norton | Posted 05.20.2008 | Media
No one needs to tune in to "Recount" to find out who won the 2000 Presidential election, but the entire story, told seven years ago, was all brought back instantly with one insert and a dozen chads falling out of the newspaper.
Robert Weissman | Posted 05.16.2008 | Business
How is that the industry can so effectively manipulate highly trained doctors?
Doug Bremner | Posted 04.29.2008 | Business
I have a secret (?) interest in drug news and the pharmaceutical industry but it seems like the only place I can get a fix for my jones outside of pha...
Andrew Daley | Posted 04.28.2008 | Business
The cow is out of the barn and has been for some time, or should I say the consumer, and trust me, they're not going back in. Shut the doors and move online.
Andrea Learned | Posted 04.26.2008 | Business
The environmental movement is successfully inspiring consumers to ask more questions, and its leaders are using accessible examples and language instead of negatives, fear and technical talk.
Max Keiser | Posted 04.24.2008 | Business
For years, Madonna pretended to be a vamp to make it big. Dupre is an actual hooker scoring big using the indie music site, aimestreet.com, which charges based on user demand.
Tom Doctoroff | Posted 04.03.2008 | Business
All the strategic insight in the world is useless if multinational corporations fail to understand the operational realities and business potential in China.
Ann Handley | Posted 03.25.2008 | Business
The bailout of Bear Stearns could be the first of a wave of financial lifeboats. Relax -- it's not so bad.
Ann Handley | Posted 01.23.2008 | Business
The real genius of Knerr and Melin seems to have been their ability to recognize a good idea when they saw one. But, at the same time, they knew how to market.
Robert Weissman | Posted 01.10.2008 | Business
The founders of the United States took the First Amendment to the U.S. Constitution and the concepts of free speech and freedom of conscience very ser...
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Tina Wells | Posted 07.18.2008 | Business