Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

With smartphones, people can snap a #Selfie and share it with their network of friends or followers in an instant; even the Clintons are engaging in the trend.

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?

Most brand relaunches fail under the best of circumstances, and this one is especially challenging. The fact is the MySpace brand, if it is known at all, has become something of a joke among a good of the young people they seek to attract.

When it comes to telecommunications content marketing, marketers are tasked with executing integrated campaigns that not only increase engagement and ...

This generation is savvier and better informed than ever before. They know when they are being pitched and they typically turn away from that.

What comes to mind when you think of LinkedIn? Probably two things: a huge social network, and a great place for recruiting or finding a job.