Marketing

Brands + Celebrities = The New Power Couple

Tina Wells | Posted 07.18.2008 | Business


Tina Wells

Some might call this selling out, but they're missing the point. Not only are these partnerships smart marketing strategies, consumer brands and stars need each other in this era of new media.

Seven Marketing Mistakes You Need to Avoid

Ernan Roman | Posted 07.17.2008 | Business


Ernan Roman

These are killer mistakes which compromise the success of well-intentioned marketing and sales initiatives. I hope these tips will help you avoid these mistakes.

Diagnosis: Obsessive Branding Disorder (Symptom #1 -- Volume)

Lucas Conley | Posted 07.16.2008 | Business


Lucas Conley

So for those who argue that advertising hasn't really changed in the past fifty years, try giving the advertisers just what they've been asking for -- a little bit of your attention.

This Blank Ad Space Brought To You By...

Andrea Learned | Posted 07.15.2008 | Business


Andrea Learned

Imagine a big, blank white page: What if corporations paid for ad space but then left it blank, with a simple one-liner message: "This blank space in your day brought to you by Super Savvy Brand?"

Have You Been Subjected to Customer Dis-service? Share your Experience

Ernan Roman | Posted 07.02.2008 | Business


Ernan Roman

I have an idea for how to get companies to change their approach to customer service. It requires your help. I would like to ask readers of the Huffington Post to share your experiences.

The Bermuda Triangle That Eats Your Referrals

Mark Silver | Posted 07.02.2008 | Business


Mark Silver

Unfortunately, studies show that eight out of nine people would rather die than change. Not good odds for your referral program, eh?

Communicating With the Public

Dave Johnson | Posted 06.24.2008 | Politics


Dave Johnson

We need to understand that the public in general is not well educated about progressives, and that communication needs to start with basics.

The Best Worst Commercials You've Never Seen

Charlotte Hilton Andersen | Posted 06.23.2008 | Media


Charlotte Hilton Andersen

7-Up. Condoms. Levis. Condoms. XBOX 360. More Condoms. Beer. And... Viagra. No, this isn't Bill Clinton's shopping list. These are just some of the products whose commercials have been recently banned -- And I have no idea why.

The Metropolitan Opera -- Turnaround Case Study

Ben Rosen | Posted 06.18.2008 | Business


Ben Rosen

Even though opera is an anachronism, a centuries-old art form replete with some of the creakiest plots imaginable, the 2008 opera -- at least the Met Opera-- is where the action is.

How Green Is Your Brand?

New York Times | Posted 06.17.2008 | Green


Sustainable brands. A term soon to join the lexicon of perfect oxymorons, like jumbo shrimp and plastic glasses, but for now the title of a four-day a...

Single Boomers: Marketing Myths and Mistakes

Bella DePaulo | Posted 06.13.2008 | Business


Bella DePaulo

Advertising is matrimaniacal, and 55% single people said that they were not in a committed relationship and that they were not looking for one.

How Two Tweens Sitting Poolside In Los Angeles On Sunday Set Out To Save A Farm By Thursday

Stacie Krajchir | Posted 06.11.2008 | Green


Stacie Krajchir

Some concerned citizen wrote one letter to their school, accusing them of abusing the animals on their farm on campus and these girls are spearheading a full protest.

Bad News For Paranoiacs

Charlotte Hilton Andersen | Posted 06.03.2008 | Living


Charlotte Hilton Andersen

In addition to places with known cameras, usually for security purposes like 7-11s, London and everywhere Britney Spears goes, cameras are now filming you from billboards.

What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.23.2008 | Business


Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

What I Learned About Making and Marketing Movies

Sean Wolfington | Posted 05.20.2008 | Entertainment


Sean Wolfington

When there is a great idea and people that are passionate about bringing that idea to the world through a film, anything is possible.

Marketing the Story

Lisa Dale Norton | Posted 05.20.2008 | Media


Lisa Dale Norton

No one needs to tune in to "Recount" to find out who won the 2000 Presidential election, but the entire story, told seven years ago, was all brought back instantly with one insert and a dozen chads falling out of the newspaper.

Pharmaceutical Payola -- Drug Marketing to Doctors

Robert Weissman | Posted 05.16.2008 | Business


Robert Weissman

How is that the industry can so effectively manipulate highly trained doctors?

That Sucking Sound May Be The Sound of the Prescription Drug Pipeline Running Dry

Doug Bremner | Posted 04.29.2008 | Business


Doug Bremner

I have a secret (?) interest in drug news and the pharmaceutical industry but it seems like the only place I can get a fix for my jones outside of pha...

Killing Sacred Cows Online

Andrew Daley | Posted 04.28.2008 | Business


Andrew Daley

The cow is out of the barn and has been for some time, or should I say the consumer, and trust me, they're not going back in. Shut the doors and move online.

Re-framing Life, Work and Politics Through Appreciative Eyes

Andrea Learned | Posted 04.26.2008 | Business


Andrea Learned

The environmental movement is successfully inspiring consumers to ask more questions, and its leaders are using accessible examples and language instead of negatives, fear and technical talk.

Digital Music and the Free Market

Max Keiser | Posted 04.24.2008 | Business


Max Keiser

For years, Madonna pretended to be a vamp to make it big. Dupre is an actual hooker scoring big using the indie music site, aimestreet.com, which charges based on user demand.

How MNCs Fail in China: Six Common Mistakes

Tom Doctoroff | Posted 04.03.2008 | Business


Tom Doctoroff

All the strategic insight in the world is useless if multinational corporations fail to understand the operational realities and business potential in China.

A Great Time to Be in Business: 5 Rules for Making Money During a Recession

Ann Handley | Posted 03.25.2008 | Business


Ann Handley

The bailout of Bear Stearns could be the first of a wave of financial lifeboats. Relax -- it's not so bad.

The Frisbee, Hula Hoop, and Superball: Thanks Richard Knerr, and RIP

Ann Handley | Posted 01.23.2008 | Business


Ann Handley

The real genius of Knerr and Melin seems to have been their ability to recognize a good idea when they saw one. But, at the same time, they knew how to market.

The First Amendment Gone Wild: Big Pharma's "Right" to Find Out What Doctors Are Prescribing

Robert Weissman | Posted 01.10.2008 | Business


Robert Weissman

The founders of the United States took the First Amendment to the U.S. Constitution and the concepts of free speech and freedom of conscience very ser...


 

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