iOS app Android app

Markéting

Tech Marketing Reinvented: Are You in the Revolution or Evolution Age?

Ivo Lukas | Posted 06.08.2014 | Technology
Ivo Lukas

Digital marketing is not just about tech tools, though. Reinvention requires risk. Being passionate and authentic -- even if this means being vulnerable -- is intimidating, but also rewarding according to Robert Redford, who said, 'Not taking a risk is a risk.'

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 06.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

Is Your Social Media Failing?

Scott MacFarland | Posted 06.08.2014 | Business
Scott MacFarland

Social media is moving at warp speed and most people who are charged with managing the content and distribution are not well equipped to handle the ever-changing social eco-system.

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 06.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 06.08.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 06.07.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

Digital Marketing In The Era Of The Empowered Consumer

Vala Afshar | Posted 06.06.2014 | Technology
Vala Afshar

Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process.

The Hispanic Impact on Wall Street: A Sound Investment for Brands

Cesar M. Melgoza | Posted 06.03.2014 | Business
Cesar M. Melgoza

If you're targeting Hispanic shoppers, does your call center offer the opportunity to speak with a representative in Spanish? Does the in-store experience and product match advertisements?

Get Ink for Your Business With These Steps: Tips From iAcquire's PR Director

Allie Gray Freeland | Posted 06.03.2014 | Business
Allie Gray Freeland

Though the channels we use to communicate in PR have changed as a product of technology and the Internet, the goal is written in stone: the maintenance of a favorable public image.

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

How to Build a Killer Email Marketing List for Your Business

Jonathan Long | Posted 06.02.2014 | Business
Jonathan Long

As your list grows and you continue to nurture it, the possibility of subscribers that turn into repeat purchasers increases as well.

Leaving the Next Generation an Empty Bag: The Big Mop-Up

Bill Couzens | Posted 05.31.2014 | Healthy Living
Bill Couzens

If cancer is preventable (meaning its prevalence can be reduced by making lifestyle and/or environment changes, excluding hereditary cancers), then how and why are we still struggling to reverse the increasing incidences of cancer?

4 Reasons Parents Buy Into The Culture Of Gender Stereotyping

Lori Day | Posted 05.31.2014 | Parents
Lori Day

Parents are buying this stuff because they're unsure, they're torn, they're tired, they're confused, and they're feeling bombarded... but be clear, they're not buying this stuff because there is an unmet demand for more gender stereotypes for their children.

Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List

Seamas Egan | Posted 05.31.2014 | Small Business
Seamas Egan

The upkeep of your contact list can not only influence the success of future email marketing campaigns, but is also a crucial asset for your overall business strategy. Here are four steps to clear the clutter.

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Three Reasons to Apply for Business Awards

John P. David | Posted 05.27.2014 | Business
John P. David

While I don't like to see email monikers overwhelmed by such plaudits, I must admit that I'm a fan of awards. I think they make good business sense for a number of reasons, and here are my top three.

SXSW Shingerview: Adam Harter, Pepsi

David Shing | Posted 05.27.2014 | Technology
David Shing

In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

SXSW Shingerview: Howard Handler, MLS

David Shing | Posted 05.26.2014 | Technology
David Shing

With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.

Is There Such a Thing as Pre-Innovation?

Scott MacFarland | Posted 05.26.2014 | Business
Scott MacFarland

There is a lot to say about innovation management these days. Pretty much everywhere you turn, someone is writing about how innovation is, or is not b...

How Should Brands Choose Online Influencers?

Daniel Newman | Posted 05.25.2014 | Business
Daniel Newman

Reach means nothing if nobody is listening.

Giving Away My Smarts: 5 Premium Social Tools to Grow Your Business

James Calder | Posted 05.24.2014 | Small Business
James Calder

Social marketing for business is a long-term business strategy that takes years to perfect regardless of whether you are using free or premium tools to execute your goals.

Youth Culture: Uniting Nations Through Hip-Hop

Marlene Morris Towns | Posted 05.21.2014 | Business
Marlene Morris Towns

For decades, hip-hop has broken down political barriers and tension with international countries.

8 Reasons Your Social Media Marketing Needs Attention

Jonathan Long | Posted 05.21.2014 | Business
Jonathan Long

Gaining a massive amount of new followers quickly doesn't always translate into successful social media marketing, so we are not talking about sheer numbers here.