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4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

Allie Gray Freeland | Posted 07.16.2014 | Business
Allie Gray Freeland

The era of digital marketing as an all-encompassing, multi-channel, multi-faceted, integrated approach is here

The Rise of the Lifestyle Entrepreneur With Lewis Howes

Sean Kim | Posted 05.15.2014 | Business
Sean Kim

With pure hustle and gumption, he began connecting with everyone he could on the professional network, LinkedIn. He initially did this to find a job in the sports industry, but as he rapidly expanded his network, Lewis realized there was a bigger opportunity.

72 Percent of Marketers Can't Find Their Target Audience Online -- Can You?

Navin Nagiah | Posted 07.15.2014 | Small Business
Navin Nagiah

By trying to be everywhere, talking to everybody and doing everything -- are marketers in some ways doing nothing?

You Can Grow Your Business With This 3-Step Marketing Formula

Julie Niehoff | Posted 07.15.2014 | Small Business
Julie Niehoff

When you really break it down, marketing for a small business or a nonprofit organization can be very simple.

Simple Tips to Create Increased Customer Engagement

Scott MacFarland | Posted 07.14.2014 | Business
Scott MacFarland

Customer engagement is a term that is tossed around frequently in marketing circles. I am finding out that even though many of us are using it in daily conversation, there is an element of confusion. This phrase has become more buzz-term friendly than user friendly. Let's clear up the confusion, shall we?

10 Reasons You Should Start Blogging

Michael B. Fishbein | Posted 07.14.2014 | Small Business
Michael B. Fishbein

Blogging can be incredibly valuable to a variety of people and for a variety of reasons. Blogging is not just for businesses! I've benefited personally, professionally, and financially from blogging.

How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Penny Herscher | Posted 07.14.2014 | Business
Penny Herscher

If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught us anything, it's that, in this age of social media, the world sees the CEO as a key element of the brand, with the associated advantage and liability.

Marketing FAIL: Infographics Hidden Behind Registration Walls

Randy Krum | Posted 07.14.2014 | Small Business
Randy Krum

The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.

Why Do You Have to Market Your Book? 10 Ways to Focus Your Marketing

Ken Atchity | Posted 07.12.2014 | Books
Ken Atchity

Your book is about to be published or already published, and now it's time to talk about the simple facts of marketing.

Why Hire Jennifer? Is a Great Gift for Grads (And for You, Too)

Jesse Kornbluth | Posted 07.14.2014 | Books
Jesse Kornbluth

Why did Richard Lewis write this book? A few years ago, he read cover letters and résumés from job candidates. And was stunned: "They didn't just all look the same, they sounded the same." He knew that couldn't work. You want a job, you must be interesting. Not fake interesting.

Why Customers May Not Hear Your Message

Ian Altman | Posted 07.13.2014 | Business
Ian Altman

Here's what you really need to figure out: "Are you creating and delivering a message that makes sense to your intended audience?"

How to Sell to the Informed Consumer

Daniel Newman | Posted 07.13.2014 | Business
Daniel Newman

Let's face it, today's consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services.

A Success In All Ways But One

Geoff Livingston | Posted 07.13.2014 | Impact
Geoff Livingston

It was a lot like running communications the week of an election. You strap in, and get ready for the ride. From the night prior through the actual giving day and into the early morning of the next day, it was a nonstop rush.

How I Got Creative Branding My Small Biz and You Can Too

Deborah J. Levine | Posted 07.13.2014 | Small Business
Deborah J. Levine

Many of us don't see that every detail, like the words we choose, contribute to our brand, even when we think no one's paying attention. The trick is to make our choices consciously, rather than randomly, as entrepreneurs are trained to do.

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 07.13.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Women in Business: Q&A with Sabina Teshler, Founder of SET

Laura Dunn | Posted 07.13.2014 | Business
Laura Dunn

Sabina Teshler is the founder of SET, an experiential brand marketing agency. SET specializes in creating and executing experiences for exceptional Br...

A Lesson in Marketing From the Red Light District of Amsterdam

Greg Savage | Posted 07.11.2014 | Business
Greg Savage

Not so long ago, I was in Amsterdam. Venturing out from my hotel, which was in the very center, I was overwhelmed by the swarm of tourists and locals ...

Duct Tape Selling for Small Business

Carol Roth | Posted 07.12.2014 | Small Business
Carol Roth

Sales can be the bane of a small business owner's existence. Limited budgets and limited time sometimes put a constraint on profits. So how can you sell more effectively?

Learning: A Continual Quantum Leap > Of Change

Scott MacFarland | Posted 07.12.2014 | Business
Scott MacFarland

As a career long content producer and marketer, I feel my professional journey has been full of change.

To Email or Not to Email: Is Email Marketing Relevant to your Businesses' Bottom-Line?

R. Kay Green | Posted 07.09.2014 | Business
R. Kay Green

If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business?

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

4 Things a Trip to the Chiropractor Taught Me About Business

Brian Horn | Posted 07.08.2014 | Small Business
Brian Horn

As an entrepreneur, I spend lots of time learning how to increase my consulting revenue and attract new customers. So, my mind is always open to tips ...

How To Manage The Explosive Marketing Technology Landscape

Vala Afshar | Posted 07.09.2014 | Technology
Vala Afshar

The line between marketing and IT is becoming blurred in many organizations. As digital transformation (workforce and consumer mobility, social collab...

9 Brands With Sexy Spokesmodels Over 50

2013-02-21-grandparentslogo.jpg | Cindy Augustine | Posted 05.09.2014 | Fifty

SPECIAL FROM Grandparents.com In a society that seems obsessed with youth, we're ready to celebrate a new trend: beautiful, mature models being tap...