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Choosing Your Truth in Advertising

Deborah R. Glasofer, Ph.D. | Posted 08.09.2014 | Healthy Living
Deborah R. Glasofer, Ph.D.

The method behind the madness of digital marketing, and its effect on our psyche, is murky at best. But the extent to which companies will go to learn about who we are and what we might desire is expanding drastically.

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 08.06.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

Brand Humanity

Merry Carole Powers | Posted 08.09.2014 | Business
Merry Carole Powers

If you ask me, these key brand principles belong in our personal world every bit as much as the professional sector. After all, we were, each one of us, born the CEO of our own lives.

How to Win Your Darwinian Digital Battles

Lee Traupel | Posted 08.08.2014 | Business
Lee Traupel

In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.

Does Brazil Matter for Brand Owners?

Jonathan Hall | Posted 08.09.2014 | Business
Jonathan Hall

The short answer is yes. The numbers are eye-opening: the fifth biggest country in the world and the sixth richest. Blessed with natural resources and a $7bn luxury market.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business
AOL BUILD

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 08.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

Scott MacFarland | Posted 08.06.2014 | Business
Scott MacFarland

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment.

How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

Arts Testimony for Every City Council District

Lane Harwell | Posted 08.05.2014 | Arts
Lane Harwell

I offer testimony for every NYC Council district to support robust allocations in the City's FY 2015 budget to cultural affairs and arts education. As...

Marketing in the Connected Consumer Age Is Outside-in

Jacqueline Corbelli | Posted 08.05.2014 | Business
Jacqueline Corbelli

The stakes have never been higher for embracing the changes required of marketers and the industry at large to meet the new expectations of consumers and remake the connections between media, content and advertising.

The Complete Beginner's Guide to SEO

Courtney Seiter | Posted 08.05.2014 | Business
Courtney Seiter

In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.

Corporate Reputation and Brand Are Two Very Different Things

Bob Deutsch | Posted 08.03.2014 | Business
Bob Deutsch

Judging from how CEOs and other executives talk about how strong their brand is, one gets the impression that they equate having a strong brand with having a good reputation.

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 08.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 08.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

6 Business Benefits of Marketing And IT Collaboration

Vala Afshar | Posted 08.03.2014 | Technology
Vala Afshar

Eduardo F. Conrado is one of the most unique guests we have had on CXOTalk because he is the Senior Vice President of both Marketing and IT at Motorol...

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

Jennifer Weiner: 'Do I Want Respect or Do I Want Readers?'

Jenna-Marie Warnecke | Posted 08.02.2014 | Women
Jenna-Marie Warnecke

Weiner mused that while women are not dissuaded or shamed by reading thrillers by male authors, the covers of which often feature blood, bullet holes and other "masculine" imagery, "Why won't a man pick up a book with flowers (on it)?"

Ask the Art Professor: What Can a Painting Student Do to Be Relevant in a Digital World?

Clara Lieu | Posted 08.02.2014 | Arts
Clara Lieu

The digital world we live in has created a common misconception that incorporating digital media into your artwork is imperative to be relevant as an artist today. Actually, there are many contemporary artists out there working in traditional, hands-on processes who are very successful.

Let It Go

Amy Turner | Posted 08.02.2014 | Women
Amy Turner

Some days, it feels like our online identities are creating us. I'm evaluating my choices twice as often. There is no clean slate. With all this technology, I have to trust my gut more than ever. Which feels positively exhausting.

5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 07.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

The Death of Black Ad Agencies: Total Market Strategy

Tavis Smiley | Posted 07.30.2014 | Business
Tavis Smiley

As America becomes more multicultural, many corporations have begun taking a total market approach when trying to reach consumers, rather than looking at distinct cultural attributes of multicultural segments. This, according to my guests, is leading to the decline of long-standing black agencies.

5 Ways to Get the Job You Want

Brad Wheelis | Posted 07.30.2014 | Business
Brad Wheelis

Sending a resume with a nice email about why you want to work for the company shows ambition and drive. I did this and landed a dream job in New York. They weren't even advertising for the position.

The Neuroscience of Engagement

Jason King | Posted 07.29.2014 | Business
Jason King

You may be at the mercy of your incentives management software to determine if you have the necessary flexibility to address males and females differently in your marketing, but here is a brief cheat sheet to help you tailor your programs in such a way that they resonate better with people.