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Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

Tarun Wadhwa | Posted 09.02.2014 | Technology
Tarun Wadhwa

It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.

Why Many Social Media Experts are Selling Snake Oil

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

So much content written today by social media "experts" featuring Toms, McDonalds, Pepsi, Cisco, SalesForce, Intel, Zappos is a false line on the ho...

The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device

Jim Yu | Posted 09.01.2014 | Business
Jim Yu

With mobile set to become the dominant conduit for online traffic in the next few years, it's time for all marketers to get seriously strategic when it comes to configuring mobile sites.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

Is Your Business Attention Starved In Today's Always-On World?

Lee Traupel | Posted 09.01.2014 | Business
Lee Traupel

It's a noisy world, your marketing resources and headcount are limited and in some case, you're still defining who your customers are. How Mark...

Food Marketing Matters

Mike Sheridan | Posted 09.01.2014 | Healthy Living
Mike Sheridan

Not only does the government refuse to adjust a ridiculous food pyramid that's left more than one-third obese and two-third overweight, but they fail ...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Buckle Up -- Things Are Getting Real With #TheStitch!

Matt Pipkin | Posted 09.01.2014 | Impact
Matt Pipkin

You know those seasons in life that you look back on and think, "Whew, those were some amazing times!"? Well, that's how we're going to look back on what's happening right now.

Desperation Marketing - Time To Change

Scott MacFarland | Posted 08.31.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

Three Important Steps on How to Get Your First Speaking Gig

Brian Horn | Posted 08.31.2014 | Small Business
Brian Horn

The key to achieving these favorable results is to actually get invited to do a speaking engagement. So what do you do? Try these three important steps on how to get your first speaking gig.

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 08.29.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

4 Reasons Why LeBron Stays in Miami

Eric Fischgrund | Posted 08.31.2014 | Sports
Eric Fischgrund

There are several factors aside from money and basketball, primarily related to his marketability, which will weigh heavy on James and his agent's minds in coming days and weeks.

The Art of Persuasive Storytelling

Vala Afshar | Posted 08.31.2014 | Business
Vala Afshar

"Your ability to shape your future depends on how well you communicate where you want to be when you get there. When ideas are communicated effectivel...

Content Heroes and Heroines are Made not Born

Lee Traupel | Posted 08.30.2014 | Business
Lee Traupel

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason.

Wishing for You, Wishing for Me

Heather Travis | Posted 08.30.2014 | Women
Heather Travis

I wished to see my husband become the amazing father I know he would be. I wished to watch him with you, to see him reflected in you. I wished to see you grow, to see you become you. I wished for all the good, the bad and the ugly that comes with becoming a parent.

Women in Business: Q&A With Renae Scott, Chief Marketing Officer for Togo's

Laura Dunn | Posted 08.30.2014 | Business
Laura Dunn

Renae Scott joined Togo's as Vice President of Brand and Marketing in March of 2009 and oversees new product development, marketing and managing the a...

Biblical Hospital Advertising: Message of Hope or Despair?

Maria Mayo | Posted 08.29.2014 | Religion
Maria Mayo

"At times of great spiritual anguish for patients and families, I find it completely inappropriate that the hospital that is charged with their care would make promises about God they simply cannot keep"

The Myth Of Marketing ROI

Daniel Newman | Posted 08.27.2014 | Business
Daniel Newman

There may not be a CEO or entrepreneur on the planet who doesn't smile just a little bit when they hear the phrase ROI.

How to Put Experience Back Into 'Consumer Experience'

Bob Deutsch | Posted 08.27.2014 | Business
Bob Deutsch

"Consumer experience" is one of the big buzzwords in today's marketing lexicon. But what does it really mean and what comprises consumer experience?

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 08.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

Too Much Information!

Michael Ramah | Posted 08.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

Here's Why Pursuing a Marketing Degree Is a Terrible Idea

Michael Price | Posted 08.25.2014 | Business
Michael Price

What does marketing even mean anymore? Somewhere in business history, marketing and advertising got lumped into the same category. They are two totally separate things.

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...