iOS app Android app

Markéting

Just Spell My Stock Symbol Right

John P. David | Posted 05.21.2014 | Business
John P. David

One day last week, my wife called me and she was aghast regarding the story of Josh Hardy, a seven-year-old cancer survivor from Virginia who is suffe...

SXSW Shingerview: PHD Grady Creative Collective

David Shing | Posted 05.21.2014 | Technology
David Shing

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

How Do You Value an Impression?

Ross Resnick | Posted 05.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

If a Picture Is Worth a Thousand Words, What Is a Video Worth?

Scott MacFarland | Posted 05.19.2014 | Business
Scott MacFarland

Video has been around for a long time. Producing styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever.

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 05.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.

10 Executive Marketing Lessons From Sun Tzu's The Art of War

Chad Pollitt | Posted 05.18.2014 | Business
Chad Pollitt

Sun Tzu's The Art of War was written in the second century BC. The book's influence can be felt in both the East and the West today -- not just in the military sciences, but in law, government and business.

How to Get Your Business on Local News

Brian Horn | Posted 05.19.2014 | Small Business
Brian Horn

One good way to increase brand awareness is by being featured in the news. Many people still get their community information from the local news, so it's always effective for a company to direct attention to their business by coming out on the local news.

Standing up for Your Customers

Jim Joseph | Posted 05.19.2014 | Gay Voices
Jim Joseph

When Guinness became the third major beer brand to pull their sponsorship of the 2014 St. Patrick's Day Parade in New York City it took me a bit by su...

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Chad Pollitt | Posted 05.19.2014 | Business
Chad Pollitt

Many in the online marketing and PR arena are abuzz about Mark Shaefer's recent post on a concept he terms "content shock."

7 Messages to Counteract the Photoshop Effect

Stacy L. Bettison | Posted 05.18.2014 | Women
Stacy L. Bettison

Today, altered images of girls and women (presumably men, too) depicting bodies shapes that are unattainable and unhealthy are used to sell everything from bikinis to lipgloss.

10 Simple Twitter Tactics That Will Get You More Traffic Today

Brian Honigman | Posted 05.18.2014 | Media
Brian Honigman

You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out?

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 05.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.

The Brilliance Behind President Obama's Feature on 'Between Two Ferns'

Kofi Frimpong | Posted 05.12.2014 | Entertainment
Kofi Frimpong

In today's day and age the general public at large cannot be won over by just a paid message from a beloved celebrity figure. Those days are over. That is no longer a guarantee alone to capture our attention. We get the game.

6 Tips for Making Your Pop-up Pop

Cassie Hughes | Posted 05.12.2014 | Business
Cassie Hughes

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...

Second-Screen Apps Must Engage

Himanshu Sareen | Posted 05.12.2014 | Technology
Himanshu Sareen

The average American owns four devices and spends "60 hours a week consuming content on those devices." With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap between screens.

How to Create User Engaging Content for Your Brand

Jonathan Long | Posted 05.12.2014 | Business
Jonathan Long

Take these suggestions into consideration when laying out your content strategy. Content marketing is not going anywhere anytime soon and will continue to be a very important piece to a business's online marketing.

The Singularity of Organization Is Influence

Stephanie Michele | Posted 05.12.2014 | Business
Stephanie Michele

Generating, moderating and channeling influence has become the most important thing that any company can invest in, so why aren't more doing it?

Five Important Lessons On How To Attract High End Clients

Brian Horn | Posted 05.12.2014 | Small Business
Brian Horn

Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.

How Older Brands Can Reach New, Younger Audiences Through Social Media Branding

Carol Han | Posted 05.11.2014 | Business
Carol Han

The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

So You Want to Be a Blogger...

Sarah Fader | Posted 05.10.2014 | Media
Sarah Fader

I'm no social media guru, but I do know the things that have worked for me. Here's my short list of helpful tips for those interested in starting a blog.

Social Media Measurement and the Only Metric That Matters

Kim Garst | Posted 05.10.2014 | Business
Kim Garst

Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?

Made In Detroit

Rana Florida | Posted 05.10.2014 | Detroit
Rana Florida

Detroit's fall from grace -- from its ruins porn to its obesity rankings, from its crime rate to its bankruptcy -- has all been exposed in the lurid glare of publicity.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.