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Brand Is Out, You Are In -- Who Are You?

Susan Kerr | Posted 11.03.2014 | Business
Susan Kerr

So I get it. We don't like the word brand. It sounds like we are selling ourselves. No one likes that. Nope. We don't like it.

Abercrombie & Fitch: A Sad Lesson In Branding

Jenny Darroch | Posted 11.02.2014 | Business
Jenny Darroch

The Great Recession wasn't a blimp on our landscape. Instead, it was a long, deep, drawn out tragic affair. Abercrombie & Fitch's sales and financial performance declined and employees were laid off.

5 Trends Shaping the Future of Work

Vala Afshar | Posted 11.02.2014 | Business
Vala Afshar

Since the dawn of business there has been a certain style of how and when work should be done. It flows from the top down: beginning with the organiza...

Is Personal Training Dead?

Jamie Walker | Posted 11.02.2014 | Healthy Living
 Jamie Walker

People now have endless options when it comes to their fitness, and rather than doubling down on one activity, they're taking a more holistic approach and exploring options that fit their individual budgets, lifestyles and interests.

My Banned Word Holiday Rant

Shelly Palmer | Posted 11.01.2014 | Technology
Shelly Palmer

Just for fun (and in honor of Labor Day and the people who work for a living), here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore.

'Do You Want to Be the Mother or the Father This Year?'

Cheryl Dumesnil | Posted 10.29.2014 | Gay Voices
Cheryl Dumesnil

When a local health foundation's bi-monthly marketing newsletter arrives in my mailbox, I throw it in the recycle bin without a second glance, every time. But the issue that arrived yesterday stopped me in my tracks.

The 5 Most Common Digital Marketing Strategies

Johana Reyes | Posted 10.29.2014 | Business
Johana Reyes

Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

How do you Define a Social Business?

Ted Rubin | Posted 10.28.2014 | Business
Ted Rubin

Stop thinking in terms of silos of information and people, and start thinking about ways to connect everyone.

CSR Communication Goal Should be Impact, not Information

Anneliza Humlen | Posted 10.27.2014 | Business
Anneliza Humlen

Despite the growing investments made today towards external CSR communication, there has been relatively little progress made in evolving the mindset and behaviors beyond the niche to the masses.

Google Gives Businesses a Hand with Google My Business

Jayson DeMers | Posted 10.20.2014 | Small Business
Jayson DeMers

Business owners stand to enjoy many benefits from Google My Business, with the main benefit being easier, more convenient business information integration in Google search results. Because the service helps companies appear more often in Google search results, participation provides a competitive advantage.

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 10.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

Why Modern Consumers Crave Both Freedom and Structure

Troy Campbell | Posted 10.27.2014 | Business
Troy Campbell

Consider even the mundane phenomenon of self-serve frozen yogurt. The reason frozen yogurt has become so popular may not be entirely due to its taste, but to the opportunity for constrained creativity.

Transactional and Marketing Emails Are the Perfect Pair for Winning the Game of Customer Love

Seamas Egan | Posted 10.27.2014 | Business
Seamas Egan

The opportunity for true love is present, but you need to pursue it the right way. Whether you're courting a mate or a customer, you can't assume love is blind. Do your research to know the object of your affection's likes and dislikes.

Offer Incredible Value and Your Customers Won't Turn It Down

Jonathan Long | Posted 10.26.2014 | Small Business
Jonathan Long

The Tiger Fitness offices and warehouse is undoubtedly a madhouse during the order boom. Does it create extra pressure and work? I would assume so, yes. Is it worth it? They continue to do it, so I would assume it is working out very well for them.

Technology and Marketing Battling for C-Suite Supremacy

Daniel Newman | Posted 10.25.2014 | Technology
Daniel Newman

For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies b...

Healthy Brands Answer These Five Tough Questions

Scott MacFarland | Posted 10.26.2014 | Business
Scott MacFarland

These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?

Lay Down Your Crown: How to Find Humility in Leadership

Sari Gabbay | Posted 10.26.2014 | Business
Sari Gabbay

Why do we become entrepreneurs? Is it because we know that when we work for ourselves we have the ability to make as much money as we want?

The Fate of the Novelist: A Reality Check

Warren Adler | Posted 10.26.2014 | Books
Warren Adler

Over the past 15 years as an independent author, I have learned a few things. Some might disagree with my conclusions, but not to worry. I am used to being pummeled, rejected and contradicted. I have been around a long time, and I am still standing.

A Descent into Madness in 500-1000 Words: What I Did on My Summer Vacation

Ari Garber | Posted 10.26.2014 | Business
Ari Garber

I don't really get a summer vacation. A small portfolio of businesses, multiple responsibilities to cherished long-term clients, and a fixer upper farmhouse dating from 1884 tend to put a crimp in the normal summer vacation model.

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 10.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

Don't Let Someone Else's Marketing Become Your Mantra

Alex and Cadey Charfen | Posted 10.26.2014 | Small Business
Alex and Cadey Charfen

Marketing messages are intended to be persuasive and to propel you into action, usually buying or subscribing to a product that you may or may not have a need for. The danger in this occurs when you enthusiastically adopt someone else's marketing as your mantra.

The Future Of Digital Marketing

Sajeel Qureshi | Posted 10.26.2014 | Small Business
Sajeel Qureshi

You don't need a crystal ball or a 1985 DeLorean to see where the future of digital marketing is headed. Just look at another one of your business areas for insight: IT.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 10.18.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Marketing Personalized Mobile Radio News Within the Social Web

Jeremy Harris Lipschultz | Posted 10.26.2014 | Media
Jeremy Harris Lipschultz

The Associated Press (AP) and A.H. Belo Management Services are among investors backing HearHere Radio to the tune of $1.7 million, the company behind Rivet News Radio has announced.