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Markéting

How Psychology Will Shape the Future of Social Media Marketing

Jayson DeMers | Posted 08.27.2014 | Technology
Jayson DeMers

One major shortcoming with current technology is its inability to accurately detect context in human behavior.

What Digital Marketing Tool to Use and When

Sajeel Qureshi | Posted 08.26.2014 | Small Business
Sajeel Qureshi

You don't unscrew a nail with a chainsaw (at least when you're sober). Below is what small businesses must understand about the key digital tools available.

Too Much Information!

Michael Ramah | Posted 08.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

Here's Why Pursuing a Marketing Degree Is a Terrible Idea

Michael Price | Posted 08.25.2014 | Business
Michael Price

What does marketing even mean anymore? Somewhere in business history, marketing and advertising got lumped into the same category. They are two totally separate things.

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

The Yard Sale

Caroline Giegerich | Posted 08.25.2014 | Healthy Living
Caroline Giegerich

As a marketer paid to unravel the mysteries of why brands supply a consumer need, it's even more critical that I connect to my fellow man. All the research reports in the world can't pass on the knowledge inherent in simple conversation.

When Neurotic Behavior Is Actually Good for You

Devora Rogers | Posted 08.25.2014 | Business
Devora Rogers

If you've just spent three hours researching which travel bag to buy, know that you're not alone.

International Folk Art Alliance Nurtures Cultural Entrepreneurs

John M. Eger | Posted 08.18.2014 | Arts
John M. Eger

UNESCO (United Nations Educational, Scientific, and Cultural Organization) was an early sponsor of Santa Fe and its International Folk Art program and...

Dear Market Researcher, I'm Gay -- Stop Sending Playboy Subscription Offers!

Domenick Scudera | Posted 08.23.2014 | Gay Voices
Domenick Scudera

Gay acceptance has reached new heights if 49-year-old, recently married gay men are one of Playboy's "preferred demographics."

Propel Your Content Marketing to New Levels

Scott MacFarland | Posted 08.22.2014 | Business
Scott MacFarland

Regardless of whether you are a seasoned veteran or a rookie, your marketing content must be produced with a multi-purpose objective and strategy.

What I Learned about Social Media from Andy Warhol

Lee Traupel | Posted 08.23.2014 | Business
Lee Traupel

Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.

What Writers Can Learn from Successful Business Leaders About Marketing Their Story

Dorit Sasson | Posted 08.23.2014 | Books
Dorit Sasson

Truthfully, us hard-working writers can learn a thing or two from business owners who use storytelling successfully if we want to build a name or brand for ourselves as well as a following.

How Messaging Apps Are Changing the Way Businesses Connect With Customers

Vala Afshar | Posted 08.22.2014 | Technology
Vala Afshar

The modern era in many ways has been defined by the one to many movement, ushered in by radio, broadcast television, and then finally the Internet. With the advent of social media platforms, including Facebook, Twitter, and YouTube, this power of one to many was extended to the masses.

Women in Business: Q&A With Kathy Button Bell, VP and Chief Marketing Officer, Emerson

Laura Dunn | Posted 08.20.2014 | Business
Laura Dunn

Kathy Button Bell is responsible for global marketing and corporate branding for Emerson (NYSE: EMR), a $24.7 billion diversified global technology an...

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 08.19.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Expert Advice: The Most Important Hire For CIOs

Vala Afshar | Posted 08.20.2014 | Technology
Vala Afshar

Ultimately, great IT organizations are leading from the edge, reducing the distance from corporate IT and external customers. Hinchcliffe leaves us with this closing thought: Digital business transformation means data; data is the golden rule and he who has the data makes the rules.

Search Engine Optimization Is Ever-Changing: 2014 SEO Trends You Need to Know

Gabriel Shaoolian | Posted 08.19.2014 | Business
Gabriel Shaoolian

It is important to keep up with the latest trends in the space so that your business doesn't find itself on the wrong side of a Google manual penalty that keeps you from showing up in Google's organic results.

Meet the Navajo Activist Who Got the Washington Redskins' Trademark Revoked: Amanda Blackhorse

Democracy Now! | Posted 08.19.2014 | Sports
Democracy Now!

Native Americans and other critics of the Redskins' brand have hailed the ruling as the latest sign team owner Dan Snyder will inevitably be forced to drop it.

Women in Business: Q&A with Lisa Cochrane, SVP Marketing at Allstate Insurance

Laura Dunn | Posted 08.19.2014 | Business
Laura Dunn

As SVP of Marketing at Allstate Corporation, the largest publicly-held insurer in the United States, Lisa Cochrane leads marketing and consumer commun...

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Courtney Seiter | Posted 08.18.2014 | Technology
Courtney Seiter

These four "mother emotions" meld together in myriad ways in our brains to create our layered emotional stews.

Nearly Two-Thirds Of Marketers Are Not Giving Consumers What They Want

Steve Olenski | Posted 08.18.2014 | Business
Steve Olenski

There is simply no reason that 65 percent of marketers have no plans to offer a seamless shopping experience in the next year and a half, at the very least.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 08.17.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

Women in Business: Q&A with Gillian Maffeo, Director of Marketing at Wayback Burgers

Laura Dunn | Posted 08.17.2014 | Business
Laura Dunn

In 2010, Gillian established the marketing department at Jake's Franchising, which at the time had 12 locations, and over three years, grew to over 80...

The Essential SEO Playbook, Before and After Google

John Fox | Posted 06.17.2014 | Business
John Fox

I've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affili...

5 Tactical Tips for How Publishers Can Leverage Their Mobile Audience

Yariv Ron | Posted 08.17.2014 | Technology
Yariv Ron

Publishers need to invest time, money, and most important - focus - in order to leverage the opportunity from their mobile audience, and here are a few tips and strategies to do so.