With the Golden Globes curtailed and the Oscars in doubt, movie marketers could lose the coveted Red Carpet to promote their films. As a result of th...
Andrea Learned | Posted 12.21.2007 | Business
In order to stay one step ahead of today's consumers, a brand's management team must be able to connect seemingly disparate dots from politics to psychology to art, and everything in between.
Benjamin R. Barber | Posted 11.26.2007 | Business
America's retail industry, now indistinguishable from its marketing industry, sees in every blank space a billboard, in every suburban meadow, a mall, in every screen a banner ad.
Polly LaBarre | Posted 11.19.2007 | Business
The best brands are waking up to the fact that the way to establish an enduring connection with customers is not to push their own stuff, but to introduce them to new things, make them smarter, help them feel more connected to the front edge of culture.
Andrea Learned | Posted 11.07.2007 | Business
A lot of the emerging trends reflect the reality that more consumers are buying "like women."
Portfolio.com | Patrick J. Sauer | Posted 10.30.2007 | Business
"I'm as stubborn as an Uptown oak tree," an unidentified African-American man says. "I ain't going nowhere." The man is never named and his specific ...
Anna Papadopoulos | Posted 10.27.2007 | Media
The mores of marketing in the social media environment requires advertisers to behave in a manner that it counterintuitive to how they have traditionally behaved.
Andrea Learned | Posted 10.18.2007 | Business
The "naughty" of Axe may be a significant p.r. detriment to the hard-won "self-esteem" of Dove. But Unilever isn't the only company that will face this sort of conflict.
Esther Dyson | Posted 10.17.2007 | Business
People who would have thought the notion of controlling their interactions with marketers was unduly complex or weird, are learning to do just that with their friends.
Andrea Learned | Posted 09.14.2007 | Business
I think we should come up with a better term for it than "metrosexual," if we need a term at all.
Esther Dyson | Posted 09.09.2007 | Media
Post a video that accurately explains how cookies work. I expect to see videos not just of cookie monsters, but also cookie spies, evil marketers and corrupt spyware companies.
An ABC-TV outlet in Houston, and now the Houston Chronicle,...
The McCain campaign implied on Wednesday that Barack Obama's commitment...
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When Katie Couric told Haaretz that "The glory days of TV news...
BARCELONA, Spain — Christian Bale swept into Barcelona on Wednesday night to attend a...
When Walk Score recently released their ranking of the ten most walkable U.S. cities there was no doubt that folks in places...
If you're wondering about the recent articles claiming that a study found...
WASHINGTON — Rescue legislation sailed through the House on Wednesday aimed at...
New York Times | Holly M. Sanders | Posted 01.08.2008 | Business