Marketing

Marketers Worried About Lack Of Red Carpets

New York Times | Holly M. Sanders | Posted 01.08.2008 | Business


With the Golden Globes curtailed and the Oscars in doubt, movie marketers could lose the coveted Red Carpet to promote their films. As a result of th...

The "Top," "Best," Most Trendy" Business Trend for 2008? The Holistic Approach

Andrea Learned | Posted 12.21.2007 | Business


Andrea Learned

In order to stay one step ahead of today's consumers, a brand's management team must be able to connect seemingly disparate dots from politics to psychology to art, and everything in between.

Black Friday...Gray Thursday

Benjamin R. Barber | Posted 11.26.2007 | Business


Benjamin R. Barber

America's retail industry, now indistinguishable from its marketing industry, sees in every blank space a billboard, in every suburban meadow, a mall, in every screen a banner ad.

Did You Make Your Customers Smarter Today?

Polly LaBarre | Posted 11.19.2007 | Business


Polly LaBarre

The best brands are waking up to the fact that the way to establish an enduring connection with customers is not to push their own stuff, but to introduce them to new things, make them smarter, help them feel more connected to the front edge of culture.

Today's Trends Leave a Woman's Footprint

Andrea Learned | Posted 11.07.2007 | Business


Andrea Learned

A lot of the emerging trends reflect the reality that more consumers are buying "like women."

Publicis-Produced Spots Market Basketball Team Without The Basketball

Portfolio.com | Patrick J. Sauer | Posted 10.30.2007 | Business


"I'm as stubborn as an Uptown oak tree," an unidentified African-American man says. "I ain't going nowhere." The man is never named and his specific ...

Who's Afraid of Social Media?

Anna Papadopoulos | Posted 10.27.2007 | Media


Anna Papadopoulos

The mores of marketing in the social media environment requires advertisers to behave in a manner that it counterintuitive to how they have traditionally behaved.

Cause Marketing and Branding: The Odd Couple Needs Counseling

Andrea Learned | Posted 10.18.2007 | Business


Andrea Learned

The "naughty" of Axe may be a significant p.r. detriment to the hard-won "self-esteem" of Dove. But Unilever isn't the only company that will face this sort of conflict.

Release 0.9: More on Cookie Crumbles Video Contest

Esther Dyson | Posted 10.17.2007 | Business


Esther Dyson

People who would have thought the notion of controlling their interactions with marketers was unduly complex or weird, are learning to do just that with their friends.

Is Looking Good Just "For Girls?"

Andrea Learned | Posted 09.14.2007 | Business


Andrea Learned

I think we should come up with a better term for it than "metrosexual," if we need a term at all.

Release 0.9: Cookie Crumble Contest

Esther Dyson | Posted 09.09.2007 | Media


Esther Dyson

Post a video that accurately explains how cookies work. I expect to see videos not just of cookie monsters, but also cookie spies, evil marketers and corrupt spyware companies.


 

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