Marketing

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Overthinking to Stinking: The Dangers of Overly Complicated Marketing

Sarah O'Leary | Posted 10.21.2009 | Business

Read More: Creativity, Marketing, Sales, Creative Capitalism, Business, Retail Sales, Corporations, Corporate America, Business News

A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.

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Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 10.21.2009 | Technology

Read More: Chris Brassington, Marketing, Roi, 2ergo, SMS Messaging, Mobile, Mobile Marketing, Year of the Mobile, Messaging Campaigns, Direct Marketing Association, Marketing Technology, Technology News

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?

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Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

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Creative Abundance

Gabrielle Bernstein | Posted 10.20.2009 | New York

Read More: Rodney Yee, Marketing, Donna Karen, Network Marketing, Pyramid Schemes, Lipstick Theory, Christie Turlington, New York News

Network marketing, once considered a pyramid scheme, has now turned into a recession-busting profit center. NYC's finest female self-starters are stimulating our economy one conversation at a time.

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Not In Love With New Anymore

Schuyler Brown | Posted 10.21.2009 | Living

Read More: Marketing Trends, Consumerism, Neophilia, Newness, Schuyler Brown, Trendspotting, Trends, Marketing, New Thinking, Green Living, Consumption, Consumer Spending, Living News

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

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Fake Parking Tickets Drumming Up Wings Sales

Parking Ticket Geek | Posted 10.20.2009 | Chicago

Read More: Marketing Strategy, Wing Stop, Marketing, Wing Stop Parking Ticket, Chicago Parking Tickets, Mike Pirozzoli, Chicago News

There's a new "parking ticket" controversy heating up in Chicago....

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Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

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What Brands Can Learn From Online Dating

Christine Huang | Posted 10.12.2009 | Business

Read More: Relationships, Humor, Advertising, Branding, Marketing, Media, Online Dating, Brands, OKCupid, Business News

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

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How to Sell Your Maidenhead

E. Jean Carroll | Posted 10.08.2009 | Living

Read More: Virgin, Marketing, Short Selling, Money, Bubbles, Sex, Dennis-Hof, Bunny Ranch, Advice Column Elle, Advice Column, Selling Your Virginity, Living News

Why should I waste my purity on a "meaningful" college boyfriend or a saggy sugar daddy when I can receive a pot of gold all in one go?

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WATCH: Five Great Book Videos (POLL)

The Huffington Post | David Colbert | Posted 10.07.2009 | Books

Read More: Sense and Sensibility and Sea Monsters, Slidepoll, Marketing, Book Marketing, Book Videos, Books, Leviathan, Book Trailers, The Little Prince, Books News

E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before. ...

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If Only This Is It Were It

Jon Chattman | Posted 09.30.2009 | Entertainment

Read More: Tabloids, This Is It, Marketing, Michael Jackon, Joe Jackson, Michael Jackson Death, Farrah Fawcett, Mtv, MTV Video Music Awards, Patrick Swayze, Michael Jackson Hype, Michael Jackson Tour, Michael Jackson Movie, Entertainment News

Next month the much-hyped This Is It will hit theaters, and I have no doubt that it'll be a smash success, and more importantly, a fitting final chapter in Jackson's roller coaster legacy.

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If You Want Sales, Don't Discount Marketing

Sarah O'Leary | Posted 09.29.2009 | Business

Read More: Retailers, Investments, Investing, Marketing Trends, Sales, Retail Sales, Stock Market, Business News, Marketing, Women in Business, Retail, Business, Business News

You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.

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5 Search Marketing Tips For The Holidays

searchengineland.com | Posted 11.28.2009 | Technology

Read More: Holiday Advertising, Marketing, Holiday Season, Seo, Search Marketing, Holiday Shopping, Search Engine Optimization, Online-Marketing, Technology News

In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...

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An Interview With the Smart and Savvy Jill Zarin

2morrowknight | Posted 11.27.2009 | New York

Read More: Celebrity, Reality TV, Charities, Philanthropy, Parenting, Business, Jewish, New York City, Nonprofit, The Real Housewives of New York City, Cable Tv, Jewish Family, Marketing, Style, Entertainment, Jill Zarin, Shed Media, Bravo TV, New York News

Long before being a recognizable celebrity, Jill Zarin had a long record of accomplishment that reveals her to be nothing less than a Renaissance woma...

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Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 11.26.2009 | Business

Read More: Marketing, Advertising, Nielsen, Marketing Trends, Budget, Advertising Age, Economy, Economic Crisis, Recession, Business News

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

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Ford Hosts a Taurus Tweetup in Denver

Ef Rodriguez | Posted 11.23.2009 | Denver

Read More: Twitter, Ford, Tweetups, Denver, Auto Industry, Social Media, Internet, Advertising, Bloggers, Fuel Efficiency, Marketing, New Media, Web 2.0, Ford Taurus, Denver News

Though they may not get the whole fuel efficiency thing, Ford gets social media.

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Smart Solar Marketing

Mark Sinclair | Posted 11.23.2009 | Green

Read More: Marketing, Consumers, Solar Energy, Solar Power, Green News

To overcome misperceptions and create a robust marketplace, the solar industry must begin to market solar energy like Coca-Cola sells soda or McDonald's sells hamburgers.

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Auto Industry, Meet Twitter: Ford Re-Launches Fiesta

Patricia Martin | Posted 11.21.2009 | Chicago

Read More: Social Media, Twitter, Social Networking, Millennials, Sam De La Garza, Cars, Marketing, Ford Fiesta, Culture, Technology, Chicago News

Ford is bringing back the compact to generate excitement and drive sales among the Millennials. The Fiesta re-launch reveals an important lesson for traditional businesses in the Twitter age.

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The Age of Stupid Is the Future of Film

Jon Reiss | Posted 11.21.2009 | Entertainment

Read More: Digital Film Distribution, Marketing, Climate Change, Independent Film Distribution, The Age of Stupid, Greenpeace, Entertainment News

The hardworking folks at The Age of Stupid have done with limited means what corporations spend millions of dollars trying to do: create a world wide cinematic event.

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Authenticity: You Has It

Chris Guillebeau | Posted 11.15.2009 | Business

Read More: Aonc, Authenticity, Branding, Marketing, Personal Branding, Social Media Marketing, Business News

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

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Social Marketing for Celebrities: Five Lessons from Neil Young

Andrew Cherwenka | Posted 11.15.2009 | Media

Read More: Marketing, Social Media, Musicians, Twitter, Facebook, Social Media Marketing, Celebrities, Neil Young, Media News

Canada's legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.

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Promoting America

Jonathan Tisch | Posted 11.14.2009 | New York

Read More: Tourism, Senate, New York, U.S. Customs, Travel Promotion Act, House of Representatives, Marketing, Times Square, New York News

When travel declines, we lose an opportunity to create jobs and economic growth in our city and in communities across America. Today, that is something we just can't afford.

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From Facebook To Casebook... Privacy Violations Spark Legal Action

Eric Ehrmann | Posted 11.08.2009 | World

Canadian privacy commissioner Jennifer Stoddart is prosecuting Facebook for giving members confusing and misleading information in its end user agreement.

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Six Pixels of Clarity

Hugh McGuire | Posted 11.08.2009 | Books

Read More: Podcasting, Social Media, Digital Media, Mitch Joel, Review, Sales, Books, Twist Image, Digital, Marketing, Blogging, Books News

Mitchell Joel's Six Pixels of Separation is written as the story of a business owner and entrepreneur, and not as a pundit.

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The FWDing of the Conservative Revolution

Keith Thomson | Posted 10.23.2009 | Politics

Read More: Propaganda, Entrepreneurship, Conservatives, Email, Democrats, Youtube, Marketing, Political Bumper Stickers, Barack Obama, Mba, Politics News

If you have a computer, you've probably noticed the torrent of right-wing FWDed emails. Curious about the origins of these FWDs? I enlisted a systems analyst and followed the digital trails backward.

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