Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.
3D printing is just about ready for its close-up. But will brands see it as a marketing opportunity, or a copyright nightmare? 3D printing marketplac...
More and more every day, Latino culture is influencing the broader culture. And Latinos are growing more and more aware of this influence. Which makes the future a pretty interesting place to imagine.
What if you woke up one morning to learn that your community had become enlisted to advertise for Coca-Cola? You didn't have a choice. People in neighborhoods across your city were told the same thing. That's basically what happened in the city of Chicago.
Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.
Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.
They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?
What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?
Whether speaking to an Acceleration Group client or a group of MBAs in one of his e-Business strategy courses, Alejandro Crawford emphasizes two main points about marketing strategies today: What is the same and what is different.
Behind every "overnight success" is a story of a person or a team toiling away for years, with very few people except themselves and perhaps a few friends and partners supporting them. Consider the following two stories.
Whenever we're facing an unpleasant or alarming situation, we're likely to become anxious and try to figure out what we can do instead of becoming quiet and seeking new ideas or revisiting what worked in the past.
This is my strategy: get people interested in what you say. You have nothing to lose by introducing your ideas at little or no cost to an audience of people who would want to come back to learn more.
Continuing an ongoing look at unique marketing education techniques, I now visit the unique contributions of the country's first dedicated program to Sports Marketing, the Warsaw Sports Marketing Center at University of Oregon Lundquist College of Business.
Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?
Blogging in 2013 is more competitive than ever before. Is it still worth the effort? The answer is yes! If you consistently create memorable blog post...
The sad truth is that JC Penney CEO Ron Johnson's controversial turn-around plan may have been doomed as much by his weakness as a communicator as it was by poor operational execution.
Watching the latest marketing and advertising trends for your product, subscribing to niche market journals and simply keeping an eye and ear out for what your current customers like and don't like will have you on your way to mastering SEO.
Pricing for professional services isn't easy. You can charge too little, charge too much or charge for the wrong thing. I've done all three.
The need for networking hasn't changed, but the tools have -- and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.
Do you already have someone like this in your company? Or, does this sound more like a dream? What if all these tasks were off your plate?
The death this week, at 87, of former British Prime Minister Margaret Thatcher led to the most divisive memorials I've ever seen. She was not a public...
Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.
Have you been sitting on the sidelines of the video revolution, telling yourself that you really should start getting some videos out there? If so, this post will be the trigger that gets you into the game.
The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?
Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.
