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Are Your Sales Incentives Too Scary for Your Customers? (INFOGRAPHIC)

Jason King | Posted 12.30.2013 | Business
Jason King

Too many sales incentives programs are still being built with breakage points that can damage a brand's relationship with their customers. Here's our...

Social Media Sells Stuff... If You Use Your Ears

Max Stossel | Posted 12.30.2013 | Business
Max Stossel

Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.

Actress Jena Sims of Film Last Vegas Talks About Kissing Jerry Ferrara and Being in Beauty Pageants

Ilana Rapp | Posted 01.23.2014 | Entertainment
Ilana Rapp

It's impossible for a beautiful woman such as Jena Sims to also have brains. Wrong! Jena is a smart, capable woman who not only makes us smile when she's in front of the camera, but runs her own non-profit organization called HBBQ's Inc. (Has Been Beauty Queens).

Optimism: An Underdog's Best Friend

Vincent Kitirattragarn | Posted 12.29.2013 | Small Business
Vincent Kitirattragarn

A few years ago nobody knew what a coconut chip is. Many still don't. Educating people is one of the biggest challenges when introducing something unprecedented in the market. Weeks before we launched, Trader Joe's released their own private label coconut chip.

Have Artists Learned? Marketing and Selling During a Recession

Daniel Grant | Posted 12.28.2013 | Arts
Daniel Grant

Some full-time artists may find that they need to get a part-time job, while others will put renewed effort into strengthening ties with current collectors and establishing awareness among prospective ones.

What Do Customers Really Think of Your Brand? Find Out With Perceptual Mapping

Matt Cohen | Posted 01.23.2014 | Business
Matt Cohen

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

2 Alternatives to Advertising: Get Published and Get Featured in Media

Loolwa Khazzoom | Posted 01.23.2014 | Small Business
Loolwa Khazzoom

Chances are that you most need to advertise when you have the least amount of business, which also happens to be when you have the least amount of funds available to advertise. Been there, done that? Fortunately there are two alternatives.

Brand and Brands: What Politicians Have to Learn From Russell, And Free Market Capitalism

Nick Jefferson | Posted 01.23.2014 | Politics
Nick Jefferson

If you have a message that you need to convey, it is your job to communicate that message in a style and format that will resonate with those to whom you are trying to speak. And in this respect, there is absolutely no difference between politics and business.

Mobile: Reinventing Media and Marketing

Bruce Judson | Posted 12.27.2013 | Media
Bruce Judson

As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

How Words Can Divide Us

Erin Donley | Posted 12.25.2013 | Business
Erin Donley

Have you noticed how we allow certain words to divide us as people? Some say this is a core issue that inhibits progress in business.

Four Reasons Why You Are Probably Not Going to Hell

Brett Gallaher | Posted 01.23.2014 | Religion
Brett Gallaher

This may come as a shock, but despite what your ex says about you, you're probably not going to Hell. Relieved? Good! But I hate to break it to you that your ex isn't going to Hell either.

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Katy Perry: Is it the Music or the Marketing?

Jim Joseph | Posted 01.23.2014 | Entertainment
Jim Joseph

Does her music measure up? Sure. But it's pop music, let's face it. We've "heard" "Roar" many times over from many a performer. The lyrics are familiar, as is the beat. Katy put her spin on it, but it's pop music -- the likes of which we've enjoyed for decades.

P4RC: Rewarding Engagement in Mobile Gaming

Lin Humphrey | Posted 01.23.2014 | Technology
Lin Humphrey

Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.

Simplicity, Authenticity and Consistency: Setting Up Your Startup for Good

Gabrey Means | Posted 12.23.2013 | Impact
Gabrey Means

With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.

Media Planner's Haiku Help

Ryan McKeever | Posted 12.23.2013 | Media
Ryan McKeever

If you're working with another agency, try to coordinate placement of the ad so that the same ad doesn't appear back to back in the same newspaper. Pay attention to the details!

Complainvertising: Word of Mouth's Evil Twin

Jason King | Posted 01.23.2014 | Business
Jason King

To this day, word of mouth is a great way to demonstrate social proof that your product has value and that other people should recognize that value. What happens when word of mouth is working against you and your brand?

The End of Sales Professionals As We Know Them?

Daniel Newman | Posted 12.22.2013 | Small Business
Daniel Newman

Now that the customer is armed with as much information as we have, we can turn our attention back to nurturing the relationships through great customer experience.

3 Easy Ways to Build an Email List For Your Small Business

Syed Balkhi | Posted 12.21.2013 | Small Business
Syed Balkhi

As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales. Social media can help, but in order to really grow your business, you need to create and implement proper lead generation strategies.

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

Everything You Need to Know to Create a Bestselling Book

Ryan Holiday | Posted 01.23.2014 | Books
Ryan Holiday

I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong, and giving bad advice, I do my best to help--even when they're not my clients.

The Central Role of Women in Brand Advocacy

Ekaterina Walter | Posted 12.18.2013 | Business
Ekaterina Walter

If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.

3 Social Media Engagement Tips for Brands This Halloween

Blake Landau | Posted 12.17.2013 | Business
Blake Landau

Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.

Trust Is the New Business Currency

Matthew Ricketts | Posted 01.23.2014 | Small Business
Matthew Ricketts

Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.