Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.
It's impossible for a beautiful woman such as Jena Sims to also have brains. Wrong! Jena is a smart, capable woman who not only makes us smile when she's in front of the camera, but runs her own non-profit organization called HBBQ's Inc. (Has Been Beauty Queens).
A few years ago nobody knew what a coconut chip is. Many still don't. Educating people is one of the biggest challenges when introducing something unprecedented in the market. Weeks before we launched, Trader Joe's released their own private label coconut chip.
Some full-time artists may find that they need to get a part-time job, while others will put renewed effort into strengthening ties with current collectors and establishing awareness among prospective ones.
Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.
Chances are that you most need to advertise when you have the least amount of business, which also happens to be when you have the least amount of funds available to advertise. Been there, done that? Fortunately there are two alternatives.
If you have a message that you need to convey, it is your job to communicate that message in a style and format that will resonate with those to whom you are trying to speak. And in this respect, there is absolutely no difference between politics and business.
As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.
Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.
Does her music measure up? Sure. But it's pop music, let's face it. We've "heard" "Roar" many times over from many a performer. The lyrics are familiar, as is the beat. Katy put her spin on it, but it's pop music -- the likes of which we've enjoyed for decades.
Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.
With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.
To this day, word of mouth is a great way to demonstrate social proof that your product has value and that other people should recognize that value. What happens when word of mouth is working against you and your brand?
As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales. Social media can help, but in order to really grow your business, you need to create and implement proper lead generation strategies.
As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.
I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong, and giving bad advice, I do my best to help--even when they're not my clients.
If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.
Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.
Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.