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Markéting

Can Facebook Break Twitter's Momentum With TV Marketers?

Noah Mallin | Posted 09.22.2013 | Business
Noah Mallin

More conversations about TV might be taking place on Facebook than on Twitter, but is that really the right way for marketers to compare the two platforms?

Dorm Decorating: Putting Parents in the Mix

Nancy Berk, Ph.D. | Posted 09.22.2013 | College
Nancy Berk, Ph.D.

Maybe Target hit the nail on the head, but I think they missed one of the boats when they cast this reality series. They should have put a parent in one of those rooms. I know this, because I've lived it. Last month, I spent one very memorable night in a dorm room.

The Culture Code

Ricardo B. Salinas | Posted 09.22.2013 | Business
Ricardo B. Salinas

The combination of experience and emotion produces what is known as imprint: once it is created, it conditions our mental processes, determining our future behavior. The combination of all our imprints define us as people.

Our Message Is Our Brand

Faisal Hoque | Posted 09.22.2013 | Business
Faisal Hoque

An inspirational message is far more influential than one that just makes a point. As leaders, it doesn't matter how smart or confident or talented we are. If we can't offer inspiration with every message, we won't influence the people involved in building and growing our enterprises and communities.

Reach Millennials Through Storytelling for Good

David All | Posted 09.22.2013 | Impact
David All

The Millennial Generation, or "Millennials," is the largest, most connected, and most globally-aware generation in the United States. At nearly 80 mil...

5 Ways Entrepreneurs Can Rock Their Body Language

Vanessa Van Edwards | Posted 09.21.2013 | Small Business
Vanessa Van Edwards

Entrepreneurs face many body language challenges while starting their business. Unlike most people in business, entrepreneurs are doing the job of 10 people.

Doritos Locos Tacos: The Best Marketed Product in Recent History?

Troy Campbell | Posted 09.21.2013 | Business
Troy Campbell

Instead of lying to us, Taco Bell invites us into the lie, where we participate in exaggeration of how amazing the tacos are, in service of our own enjoyment.

A-List or THE List

David Sable | Posted 09.21.2013 | Media
David Sable

When was the last time you were invited to the Party? I don't mean a Party -- I mean the Party. Semantics? I don't think so... We all know a party ...

Mavens' Advice On Digital Influence [INFOGRAPHIC]

Vala Afshar | Posted 09.21.2013 | Technology
Vala Afshar

The world's best business and leadership experts share their insights to help CMOs, CIOs, and CEOs bolster their digital influence. This interactive i...

Mad Men Meets Wall Street -- Redux As Television Changes Everything for Mad Men and Hedge Funds

April Rudin | Posted 09.18.2013 | Business
April Rudin

Hedge funds have an opportunity to be transparent and describe their core values, investment strategies and much more than just "track record." But, I'd argue that the biggest challenge facing the hedge fund industry with respect to the JOBS Act is that they can no longer hide.

Is the Consumer Now Your New Head of Marketing?

Alistair Niederer | Posted 09.16.2013 | Business
Alistair Niederer

There is a big shift in marketing today, with brands finding that they have a large number of customers who love their products. They are willing to tell their friends and effectively advertise the brand for free.

The Art of Negotiation: Learn It and Watch Your Business Grow!

MaryEllen Tribby | Posted 09.16.2013 | Small Business
MaryEllen Tribby

If you feel like you aren't a good negotiator or just don't know how to negotiate, keep reading. I'm going to show you the secrets to being a great negotiator.

What Brands Can Learn About Content Marketing From Disney

Amanda Fayer | Posted 09.14.2013 | Business
Amanda Fayer

The execution of content marketing through mobile applications, content hubs, video, contests and social media makes tech headlines, but at its core, content marketing hinges on storytelling. And no company has delivered on storytelling quite like Disney.

The Power of Cause Marketing for Good

Scott Woodward | Posted 09.11.2013 | Impact
Scott Woodward

Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.

Scaling Sales: From Craft to Machine

Jeff Bussgang | Posted 09.11.2013 | Technology
Jeff Bussgang

I've been thinking a lot lately about scaling sales. In every start-up, finding initial product-market fit is a magical moment. Before this occurs...

Cultural Beliefs and Global Marketing by the Numbers

Nataly Kelly | Posted 09.09.2013 | Business
Nataly Kelly

Companies that sell their products and services internationally often underestimate the importance of being familiar with the target culture. More oft...

2014 World Cup Sponsorship Rules: Humanity, Humility, Help

Andrew Speyer | Posted 09.09.2013 | Latino Voices
Andrew Speyer

It can't all be Messi, Christiano Ronaldo and Neymar as superheroes aligned with your brand. It has been the perceived arrogance of the government and FIFA that has brought people into the streets.

Nutrition Standards Won't Fix Big Food's Worst Child Marketing Tactics

Michele Simon | Posted 09.08.2013 | Business
Michele Simon

Some advocates contend that tweaking the nutritional content of foods marketed to children is a good approach because it's incremental, while stopping marketing altogether is asking for too much. But why must this be the only way to engage in incrementalism?

Content Marketing Close-Up: Airbnb's Content Strategy

Amanda Fayer | Posted 09.02.2013 | Business
Amanda Fayer

Airbnb has single-handedly disrupted the traditional model of short-term vacation rentals. The online service is the web's hottest peer-to-peer rental service, giving users the ability to virtually tour apartments and homes available for rent by actual owners.

SAP's CMO: 10 Ways To Architect A Digital, Social Business

Vala Afshar | Posted 09.02.2013 | Technology
Vala Afshar

I recently had the opportunity to interview one of the most social CMOs in the world, Jonathan Becher, the Chief Marketing Officer of SAP, arguably on...

Just Liking Us On Social Media? You're Doing It All Wrong

Robert J. Rosenthal | Posted 09.01.2013 | Media
Robert J. Rosenthal

Shame, guilt, and fear can be very effective motivators for a nonprofit, but they tend to leave a bad smell in the nose of its supporters. It's the odor of slash and burn, an indicator of a completely unsustainable message.

Neither Fast Nor Furious: Part 2

Jeff Valdez | Posted 09.01.2013 | Latino Voices
Jeff Valdez

For years there was what ad agencies called an "ethnic budget" created to cater to all "non-white" people in America. Some marketers are now going as far as to say that Hispanics don't need a special budget, as they are now part of the "Mainstream."

Citibike - The Perfect Marketing Campaign

Richard Robbins | Posted 08.31.2013 | Business
Richard Robbins

I'm not usually quick to praise large banks. But I have to give credit where credit is due -- Citibike is the perfect marketing program and especially notable for a company that has taken a number of hits to its image in recent years.

New Rules for Crowdfunding: Respect Your Audience to Maximize Your Results

Ciara Pressler | Posted 08.27.2013 | Small Business
Ciara Pressler

As a marketer and consultant for new business and creative projects, I see every rule in the book being broken in crowdfunding campaigns. In some cases, these campaigns are even hurting the future of the project, from alienating your audience to scooping your press story.

Is a Nutritionism Approach to Marketing to Children the Best We Can Do?

Michele Simon | Posted 08.27.2013 | Business
Michele Simon

Some argue that as long as we are up against such powerful forces, why not use cartoon characters to get kids to eat their veggies? But let's not confuse well-meaning adults trying to get kids to eat right with multi-national corporations targeting children to hook them on a lifetime of consumerism.