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Markéting

Why Your Marketing Campaigns Are Destined To Fail

Jun Loayza | Posted 11.11.2013 | Small Business
Jun Loayza

You've put in a lot of hard work into that marketing campaign you're about to launch, right? I have bad news and some more bad news: you're going to fail, and you're going to fail hard.

HubSpot CEO: 4 Ways To Build Magnetic Inbound Marketing

Vala Afshar | Posted 11.10.2013 | Business
Vala Afshar

Developing valuable content is a key component of a successful CMO's inbound marketing strategy. That said, the real power, and the future of marketin...

Have Fun While Making Money

MaryEllen Tribby | Posted 11.10.2013 | Business
MaryEllen Tribby

Public relations today, like marketing and advertising, is much more effective when it's done with intelligence, personalization, and individualization.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Books
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

How Facebook Could "Go Grande" with Mobile Offers, Gifts, and Payments

Alistair Goodman | Posted 11.09.2013 | Business
Alistair Goodman

There's a "grande" opportunity for Facebook and retailers - the Facebook Card. And, there's a way for marketers to hit their targets like never before: mobile offers attached to the Facebook Card.

Is Customer Experience Manageable? An Industry Pundit Says No

Vala Afshar | Posted 11.06.2013 | Technology
Vala Afshar

What is customer experience (CX)? To get customer experience right, companies need to first get the definition of customer experience right, according...

New Girl in Town

Jane Buckingham | Posted 11.05.2013 | Los Angeles
Jane Buckingham

Her name is Brandy Melville, and if you haven't heard about her yet, you certainly will be soon. Brandy Melville is the latest in teen girl fashion obsessions, besting retailers like Abercrombie, H&M, and even Forever 21 for share of mind and pocket for the young consumer.

What Should Christians Do to Change Their Perception?

Phil Cooke, Ph.D. | Posted 11.05.2013 | Religion
Phil Cooke, Ph.D.

Without the Christian community altering their historic principles, or tossing them out altogether, what do you think are the five most important things Christians could do today that would start to change your perception?

10 Ways to Increase Your Business Blog Traffic by 227 Percent

Norm Schriever | Posted 11.05.2013 | Business
Norm Schriever

The goal of any professional blog is to get people to click, read, engage and share -- in that order.

Miley Cyrus, Marketer Extraordinaire? 5 Marketing Lessons From Her Infamous VMA Performance

Marc Wayshak | Posted 11.04.2013 | Business
Marc Wayshak

At the end of the day, Cyrus came out on top with massive sales. Do you have the guts to create the same experience for your business? (You don't have to twerk if you don't want to.)

Use the Power of Rich Snippets to Boost Your Google Ranking

Piyush Mangukiya | Posted 11.04.2013 | Small Business
Piyush Mangukiya

You want your customers to know that your product or service is of superior quality, upfront. Using rich snippets can do just that for your business, giving your potential customer every reason to click on your website instead of the competitor's.

What Is Growth Hacking? A Definition and a Call to Action

Ryan Holiday | Posted 11.04.2013 | Business
Ryan Holiday

While traditional marketing chases vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth -- and when they do it right, those users beget more users, who beget more users.

The Evolution of Business and the Fall of the Brandosaurus

Merry Carole Powers | Posted 11.03.2013 | Business
Merry Carole Powers

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

The 5 Biggest Mistakes Small Businesses Make When Starting an Ecommerce Website

Ian Mills | Posted 09.03.2013 | Small Business
Ian Mills

Unfortunately the "build it and they will come" idea doesn't apply to ecommerce. Getting an ecommerce website live is only the beginning. You need to ensure you have a plan in place for how you will actually get website visitors and generate ongoing traffic

Do Your In Store Signs Ruin Your Customer Experience?

Ryan McKeever | Posted 10.30.2013 | Business
Ryan McKeever

No less than 24 hours after starting my blog about marketing mistakes, I was given a sign. Not a sign from above, but a literal neon pink sign from my neighborhood grocery store.

Neko Case Makes Borscht, Wins Hearts

Stephanie Keller | Posted 10.29.2013 | Entertainment
Stephanie Keller

Leave it to Neko Case, singer/songwriter/force-of-nature to turn out a darling 18 minute video about making borsch.

Content Marketing Is the New Black

Jason Grill | Posted 10.29.2013 | Small Business
Jason Grill

In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?

In A World Of High-Tech, Don't Lose Sight Of High-Touch

Vala Afshar | Posted 10.29.2013 | Business
Vala Afshar

When CMO Chip Coyle joined Infor - a large enterprise software company serving 70,000 customers with nearly a $3 billion annual revenue - in 2011, he ...

5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

Marc Wayshak | Posted 10.29.2013 | Small Business
Marc Wayshak

The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.

Jason King: Arianna Huffington's Leadership Lessons at #INBOUND13

Jason King | Posted 10.28.2013 | Business
Jason King

Ms. Huffington released a torrent of important, empowering ideas and, like a true communicator, made a significant connection with the 5,300-odd people in attendance. Here are some of the biggest ideas that really struck me.

Back to School in an Ad-Centric World

Julie Dobrow | Posted 10.28.2013 | Media
Julie Dobrow

When product lines are linked to icons of popular culture (music, teen celebrities, sports stars) and begin pounding the airwaves and cyber-world well ahead of the start of school or a holiday, does this enhance or diminish the meaning of event in children's minds?

Do the Best Work of Your Life or Get Your $#*! Together

Ryan McKeever | Posted 10.27.2013 | Healthy Living
Ryan McKeever

While something was off for a long time, it was as close as I could get at the time. If you're not there, start by getting closer to what you love. Small steps towards a new direction now drastically changes where your journey ends.

#BraveGirlsWant to End Stereotypes, But What They NEED Is YOU

Soraya Chemaly | Posted 10.27.2013 | Impact
Soraya Chemaly

The past few years have seen a massive groundswell in activism focused on challenging stereotypes and addressing media inequities. The newest venture is the Brave Girls Alliance. The Alliance is determined to raise awareness of both issues and encourage people to use the power of their voices and pocketbooks.

Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

Jure Klepic | Posted 10.27.2013 | Business
Jure Klepic

A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.

3 Ways to Build a Trust-centered Consulting Practice

Robbin Steif | Posted 10.26.2013 | Business
Robbin Steif

Filling up a leaky bucket is an expensive proposition. Ultimately, a customer-trust business is end to end. It's about your receptionist being helpful and open when s/he answers the phone. It's about not landing large accounts and then scrambling to find any warm bodies you can to put on the project.