The past few years have seen a massive groundswell in activism focused on challenging stereotypes and addressing media inequities. The newest venture is the Brave Girls Alliance. The Alliance is determined to raise awareness of both issues and encourage people to use the power of their voices and pocketbooks.
Filling up a leaky bucket is an expensive proposition. Ultimately, a customer-trust business is end to end. It's about your receptionist being helpful and open when s/he answers the phone. It's about not landing large accounts and then scrambling to find any warm bodies you can to put on the project.