Think twice about going to another networking session, or meeting with companies you don't really care about -- are they really worthwhile? Remember, time is your biggest commodity, so the way you spend it should always align with your end goal.
Positive engagement is the social proof people need to do business with you, especially if someone they know is engaging with you, too. This social proof helps build trust, something you just can't buy with advertising.
For a small business, online gossip or negative reviews can be the difference between securing or losing a potential customer (and sometimes hundreds of them). So, how do you manage your online reputation? Here are four best practices for your small business to implement.
I know asking for money can be uncomfortable; I know looking for board members or planning an institutional marketing effort can be time-consuming and challenging. But unless one acts on a board development, marketing or fundraising plan, the effort to develop it is wasted.
When it comes to this generation they are not going to wait. They are not going to settle. They are not going to do 'the right thing'. They are going to do what works for them. Their journey is ongoing, and with it comes their stories.
When you consider that even small improvements in your conversion rate translate into dramatic increases in income, you begin to understand that investing time in trying to convert the traffic you drive is well worth your effort.
Kate Upton's rise from unknown young model to product endorsement mogul didn't occur by accident. Here are six things Kate Upton did, and does, to authentically engage audiences and promote whatever messages she wants to.
Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.
If you don't get want you need, be prepared to walk away from the relationship when you sense that this partnership is not for you or for your highest good. Don't wait to ask for what you know you need and want.
"If there's one thing I would say to women who are stepping out of the workforce, it's 'Keep a toe in. Just keep a toe in,'" advised Cara France, who should know. She's CEO of a firm that provides high-level marketing and business consultants.
"Some of the safest drivers in the world are behind New York City taxis," David Yasskey says. "But accidents still can happen." If you've ridden in a NYC taxi even once, you know how grossly inauthentic this message feels.