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Markéting

The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Michele Simon | Posted 11.26.2013 | Politics
Michele Simon

The first lady joked that some industry members may be waiting things out, figuring that "in a few years, this lady will be gone and this whole Let's Move thing will finally be over, so we can go back to business as usual." That's exactly what they are thinking.

Measuring Up Mobile Advertising

Mollie Spillman | Posted 11.26.2013 | Media
Mollie Spillman

As we all know, consumer media consumption habits have shifted so rapidly that many of the traditional advertising mediums have either become outdated, or their usage patterns have changed.

The Death Of Behavioral Targeting

Anthony Iacovone | Posted 11.26.2013 | Media
Anthony Iacovone

Those of us who have been watching the surge in mobile devices in everyday life knew that the rise of real-time bidding (RTB) in mobile advertising was simply a matter of time.

Your Product was Accepted Into Whole Foods! Now What?

Dan Garblik and Lalit Kalani | Posted 09.25.2013 | Taste
Dan Garblik and Lalit Kalani

Getting into Whole Foods, or any other major specialty food retailer, is a huge step for any aspiring food manufacturer.

Get Reel, Speak Real From the Heart

Rose Tafoya | Posted 11.24.2013 | Healthy Living
Rose Tafoya

My thoughts are, just be real and when you speak into the camera, just pretend it is your child, spouse, friend or parent, whoever it is that knows you for who you are and what you stand for. Let the words flow out of your brain and through your heart... that's when your reel will be real.

YuMe and Tremor are Just the First Generation of Video

Brian Shin | Posted 11.24.2013 | Media
Brian Shin

While last year's IPO class was full of social companies like Facebook, and Zynga, 2013 so far has been about ad tech. More specifically, video companies have taken center stage this summer.

Content Consumption Monitoring: Bringing a Customer-Centric Approach to B2B

Erik Matlick | Posted 11.23.2013 | Media
Erik Matlick

We rely on a broad set of tools in B2B marketing, from live events to email and search -- most of which work relatively well, and nearly all of which rely entirely upon educational content. But apart from search, intent targeting is absent from our toolset.

No One Cares About You

Scott Howe | Posted 11.23.2013 | Media
Scott Howe

In a world of increased fragmentation and a bombardment of the senses, most of our messages fall on deaf ears, our advertising fails, and people simply don't care about what we're telling them.

WATCH LIVE: Advertising Week 2013 -- From Every Venue

Posted 11.25.2013 | Media

Advertising Week 2013 is here! It's the ad industry's biggest week of the year and invitation or not, there's no reason why you should miss hearing fr...

These Store Signs Will Make You Smile

Aleeka Kay Edwards | Posted 11.23.2013 | Hawaii
Aleeka Kay Edwards

When you traffic in a beach city, the pablum on store signs usually isn't something you notice, but the writing on some of the commercial signage in Hawaii is undeniably memorable.

18 Things That Make Ad Agencies Cringe

Brandon Suyeoka | Posted 11.23.2013 | Business
Brandon Suyeoka

In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.

How to Market Your Book

Rana Florida | Posted 01.30.2014 | Business
Rana Florida

If you want your book to be bought and read by the widest possible audience, you have to start marketing it long before its publication date. Here are some simple tips on marketing that every author should take to heart.

Marketing in China: Twenty Years On

Tom Doctoroff | Posted 11.22.2013 | Business
Tom Doctoroff

I have lived in China since 1994 and in Shanghai since 1998. When people hear this, the most common reaction is, "You must have seen huge changes." I respond, "Perhaps not quite as much as you might expect."

Marketing, Millennials, and Disruptive Consumers: A Conversation with Viacom's Ross Martin

Davis Schneiderman | Posted 11.20.2013 | Business
Davis Schneiderman

As Executive Vice President of Viacom Media Networks and leader of Scratch, a "creative SWAT team," Ross Martin operates at the nuanced nexus of marketing, branding, advertising and youth culture.

Love and Logic Equals Great Marketing

MaryEllen Tribby | Posted 11.19.2013 | Business
MaryEllen Tribby

The greatest marketers of all are those who love marketing, use logic to track and read results and who understand the value of testing and live it everyday.

7 Secrets Of Super-Productive Female Entrepreneurs

Claire Mitchell | Posted 11.19.2013 | Business
Claire Mitchell

Many women business owners suffer from 'little old me' syndrome which is no help when you're trying to be super-productive.

Marketers -- Social Is for Philosophers, Mobile Is for Cartographers

Noah Mallin | Posted 11.19.2013 | Business
Noah Mallin

Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.

7 Things Happen to You When You Are Completely Honest

James Altucher | Posted 11.19.2013 | Business
James Altucher

Honesty is about the scars. It's about the blemishes. But it's more than just bragging about failure, which could be a form of ego. It's about truly helping people.

Engaged Communities Drive Business Growth - Six Success Factors

Vala Afshar | Posted 11.18.2013 | Business
Vala Afshar

Consumers who are passionate about a product, service or brand are online and looking for information to support their needs and interests. With so m...

Big Data Fuels Spying and Context Marketing

Chad Pollitt | Posted 11.18.2013 | Technology
Chad Pollitt

Opinions run the gambit between "they're both dangerous" to "they're both good." So, which is it?

Is Marketing Too Expensive for Your Budget? Never.

James C. Gibson | Posted 11.18.2013 | Business
James C. Gibson

Do you have a lot of direct, face to face sales? If you execute most of your sales by networking in or out of the office, you want to leave the potential client with something tangible. Something that is more than just a business card.

Legal Tools to Stop Junk Food Marketing to Children

Michele Simon | Posted 11.18.2013 | Business
Michele Simon

Interview with Cara Wilking, senior staff attorney, Public Health Advocacy Institute For this installment of Ask a Food Lawyer, we profile Cara Wilk...

10 Ways Technology Can Enable Customer Loyalty (INFOGRAPHIC)

Jason King | Posted 09.18.2013 | Business
Jason King

Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.

Ahoy Trader Joe's! It's Not the Pirate That Is Hurting Your Brand

Reid Wegley | Posted 11.17.2013 | Business
Reid Wegley

When your fans are contributing the only content related to your brand, and apparently getting paid for it, problems will ensue.

A Spectacular Avalanche of Distraction

Alexander Wooley | Posted 11.17.2013 | Comedy
Alexander Wooley

I was watching the CBS Sports Spectacular when a network newsbreak came on telling of three snowboarders killed by an avalanche.