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Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Authentic Marketers Don't Control the Conversation

Kim Garst | Posted 01.23.2014 | Business
Kim Garst

Smart brands acknowledge that they are participants in a larger conversation about their brand. They listen to the conversation, participate in it, and learn what their customers really need and want.

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn and Twitter | Posted 11.07.2013 | Business

A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.

Can Twitter Curb Growing Black Market for Fake Followers After IPO?

Grant Stern | Posted 01.23.2014 | Business
Grant Stern

There's a dark secret amongst social media pros, and you're not going to like this. The purchase and use of fake followers by small to mid-sized social media agencies is rising as a "black hat" tactic on Twitter.

Video, Newspapers and Social Media

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

The larger issue for newspapers, as well as the broader world of journalism, is whether or not serious news will survive within a social media environment that is increasingly real-time, hit-and-run marketing-driven content.

It's OK: Let Elmo Be a Carrot Pusher

Bettina Elias Siegel | Posted 11.07.2013 | Healthy Living
Bettina Elias Siegel

The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.

4 Online Marketing Tactics To Get Your Business Ready for the Holiday Season

Gabriel Shaoolian | Posted 01.23.2014 | Small Business
Gabriel Shaoolian

If you market an online business and have not prepared your holiday campaigns yet, you should get started as soon as possible. These five tips marketing tips will help you get your online business back up to speed in time for the holiday rush.

How Facebook, Twitter and Other Startups Got Big

Ryan Holiday | Posted 01.23.2014 | Technology
Ryan Holiday

Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.

1 Good Reason to Use a Blog for Content Overflow

Loolwa Khazzoom | Posted 01.23.2014 | Small Business
Loolwa Khazzoom

I work primarily with people in the health and wellness industry, a demographic that is keen on educating the universe about self-care strategies, reg...

8 Menu Items that Optimize Your Website

Loolwa Khazzoom | Posted 01.23.2014 | Business
Loolwa Khazzoom

One of the ways to optimize your website is by making it easy to navigate, so that people stay on it and engage with your content. Think of menu tabs on websites as labels on kitchen cabinets.

5 Steps to Maximize Your Company's Blogging, Social Media or Content Marketing Campaign

Norm Schriever | Posted 01.23.2014 | Business
Norm Schriever

Does your company hire someone to manage a blogging, content marketing, or social media campaign? If so, it's important you utilize them correctly to get maximum benefit for your business.

Single Best Way for a Startup to Measure Its Progress

Cassie Hughes | Posted 01.23.2014 | Small Business
Cassie Hughes

One word: people. A startup can measure its progress by looking closely at both the employees they have attracted as well as the people they have the opportunity to do business with.

Gulliver's Twitter

Michael Ramah | Posted 01.23.2014 | Business
Michael Ramah

As more of the marketing function is digitized, some consumers will always exploit their access and amplification to create needless trouble for the companies unfortunate enough to cross their paths. But no matter how hard, brands must always remember that whenever they sink to that level, they lose.

How to Turn Your Customers Into Evangelists

Dorie Clark | Posted 01.23.2014 | Small Business
Dorie Clark

They're exactly the kind of customers you want -- engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck?

Celebrity Cruises: Bringing the Cuisine of the Seas Close to Home

Lin Humphrey | Posted 01.23.2014 | Business
Lin Humphrey

Most cruise line executives cite overcoming misperceptions of the cruise vacation as one of their key marketing challenges. One common myth they battle is that a cruise is the equivalent of a Las Vegas buffet. Over the last couple of years, one line set out to prove this image wrong in a big way.

Catastrophic Success at Trader Joe's

John P. David | Posted 12.31.2013 | Miami
John P. David

High demand coupled with limited supply and poor delivery lead to backlash which can actually damage a brand. It almost never happens.

50 Digital Marketing Metrics [SLIDESHARE]

Vala Afshar | Posted 12.31.2013 | Business
Vala Afshar

50 Digital Marketing Metrics For CMOs, CIOs, CDOs, and CFOs Are you ready for a chief data officer? This question was asked by Thomas Redman in a ...

Are Your Sales Incentives Too Scary for Your Customers? (INFOGRAPHIC)

Jason King | Posted 12.30.2013 | Business
Jason King

Too many sales incentives programs are still being built with breakage points that can damage a brand's relationship with their customers. Here's our...

Social Media Sells Stuff... If You Use Your Ears

Max Stossel | Posted 12.30.2013 | Business
Max Stossel

Be relevant, be personable, and don't just spam everyone with the same message. At its core, social media is about the long run, building relationships, and lifetime value, but keep an eye out for the easy sale along the way.

Actress Jena Sims of Film Last Vegas Talks About Kissing Jerry Ferrara and Being in Beauty Pageants

Ilana Rapp | Posted 01.23.2014 | Entertainment
Ilana Rapp

It's impossible for a beautiful woman such as Jena Sims to also have brains. Wrong! Jena is a smart, capable woman who not only makes us smile when she's in front of the camera, but runs her own non-profit organization called HBBQ's Inc. (Has Been Beauty Queens).

Optimism: An Underdog's Best Friend

Vincent Kitirattragarn | Posted 12.29.2013 | Small Business
Vincent Kitirattragarn

A few years ago nobody knew what a coconut chip is. Many still don't. Educating people is one of the biggest challenges when introducing something unprecedented in the market. Weeks before we launched, Trader Joe's released their own private label coconut chip.

Have Artists Learned? Marketing and Selling During a Recession

Daniel Grant | Posted 12.28.2013 | Arts
Daniel Grant

Some full-time artists may find that they need to get a part-time job, while others will put renewed effort into strengthening ties with current collectors and establishing awareness among prospective ones.

What Do Customers Really Think of Your Brand? Find Out With Perceptual Mapping

Matt Cohen | Posted 01.23.2014 | Business
Matt Cohen

Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Instead, it's simply a way to visualize and refine your current understanding of your market.

2 Alternatives to Advertising: Get Published and Get Featured in Media

Loolwa Khazzoom | Posted 01.23.2014 | Small Business
Loolwa Khazzoom

Chances are that you most need to advertise when you have the least amount of business, which also happens to be when you have the least amount of funds available to advertise. Been there, done that? Fortunately there are two alternatives.

Brand and Brands: What Politicians Have to Learn From Russell, And Free Market Capitalism

Nick Jefferson | Posted 01.23.2014 | Politics
Nick Jefferson

If you have a message that you need to convey, it is your job to communicate that message in a style and format that will resonate with those to whom you are trying to speak. And in this respect, there is absolutely no difference between politics and business.