Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?

"These tweets do not represent the views of my employer." What does it say about companies who require employees to post this on their Twitter? What does it say about the employees who think this will make them look good at work?

How can a person with little experience gain experience if all the jobs are going to the people who already have experience? This is merry-go-round type of problem that until someone stops it, it will continue to spin.

How will technology support growth is the fundamental question that must drive strategy. Desperate strategies across the different lines of business will not produce a realization of how technology can holistically benefit business growth.

3 Golden Tips

Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement.

Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative marketing.

While posting your jobs is great, waiting for the right person to apply is unlikely to garner the results you need. Here are some lessons you can take from the world of traditional marketing and apply to your recruitment efforts.

Marketing planning has traditionally been rigid in its operational discipline and very sequential in its process. The evolution of always-on capabilities means we need to get more nimble and agile, allowing for a degree of (adjustable) risk in our approach.