Marketing

Six Pixels of Clarity

Hugh McGuire | Posted 11.08.2009 | Books

Read More: Podcasting, Social Media, Digital Media, Mitch Joel, Review, Sales, Books, Twist Image, Digital, Marketing, Blogging, Books News

Mitchell Joel's Six Pixels of Separation is written as the story of a business owner and entrepreneur, and not as a pundit.

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The FWDing of the Conservative Revolution

Keith Thomson | Posted 10.23.2009 | Politics

Read More: Propaganda, Entrepreneurship, Conservatives, Email, Democrats, Youtube, Marketing, Political Bumper Stickers, Barack Obama, Mba, Politics News

If you have a computer, you've probably noticed the torrent of right-wing FWDed emails. Curious about the origins of these FWDs? I enlisted a systems analyst and followed the digital trails backward.

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This Week In Cheating: Drugs

Jeff Kreisler | Posted 10.21.2009 | Comedy

Read More: Trial, Fosamax, Pants!, Merck, Drug Industry, Class Action, Pfizer, Addiction, Trap, Scandal, Awesome, Pharmaceutical Industry, Settlement, Satire, Vioxx, Wyeth, Rachel Maddow, Marketing, Neurontin, Monty Python, Comedy News

So, let me get this straight: Pfizer is the drug company who'll lie to you, but Merck's the one that'll kill you?

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Longing For a Paperless Existence

Chris Brassington | Posted 10.19.2009 | Business

Read More: Chris Brassington, Marketing, National Geographic, 2ergo, Direct Mail, Junk Mail, Going Green, Cesar Milan, Environmental Protection Agency, USDA Forest Service, Petco, Business News

I did a little research to find out the effects of direct mail on the environment. The stats astounded me.

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United Airlines' Second Golden Marketing Opportunity: United Breaks Guitars, Song 2

Andrew Cherwenka | Posted 09.26.2009 | Media

Read More: United Breaks Guitars Song 2, Social Media, United Breaks Guitars, United Airlines, Marketing, Internet, Social Networking, Media News, United Airlines Guitar Song, Chicago, Media News

What if United put its best baggage handlers on drums and its best customer service reps on the tambourine? They could have in-house legal counsel singing backup.

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The New Face of Fashion: Sustainable Luxury

Jeffrey Hutchison | Posted 09.19.2009 | Style

Embracing sustainability and crafting a new face of luxury need not be at odds; by exploring ways to achieve both simultaneously, an exciting new era of of design can be borne.

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Why It's So Hard Not To Be Fat

Christina Pirello | Posted 09.19.2009 | Living

Read More: Fat, Weight Loss, Sugar, Pesticides, Fast Food, American Diet, Prevention-Magazine, Steroids, Weight Loss Tips, Herbicides, Fast Food Industry, Weight, 1950s, Papa-Johnss-Pizza, Salt, Wendy's, McDonald's, Marketing, Processed Food, Losing Weight, Food Marketing, 1950s-Housewife, Canned Foods, Growth Hormones, Weight Gain, Blackberry Addiction, Pollan Food, Food Labels, Weight Control, Michael Pollan, Dr. Mehmet Oz, Kentucky Fried Chicken, Health, Real Food, Toxic Waste, Consumer Protection, Heart Attack, Living News

Fat, sugar and salt; the triple threat to our waistlines... and health. Mere decades ago, the food industry made a conscious choice to seduce the Amer...

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Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 09.17.2009 | Media

Read More: Marketing, Marketing Trends, Pr, Journalists, Public Relations, Endorsements, Journalistic Freedom, Journalistic Bias, Advertising, Online Advertising, Advertising Age, Media Spin, New Media, Branding, Journalistic Ethics, Campaign Spin, Media News

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

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Let's Face It -- We're Brandwashed.

Sarah O'Leary | Posted 08.14.2009 | Media

Read More: Retailers, Sales, Retail Sales, Shopping, Advertising, Marketing, Consumers, Retail, Media, TV Advertisements, Business, Consumer Spending, TV Advertising, Media Companies, Advertising Strategy, Marketing Strategy, Marketing Companies, Media News

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."

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PR Playbook

Karen Robinovitz | Posted 09.10.2009 | Style

Read More: Press Kit, Huge Lips Skinny Hips, Lipgloss, Karen Robinovitz, Lip Gloss, Lip Plumper, Hoodia, Beauty, Purple Lab, Marketing Trends, Advertising, Marketing, Marketing to Women, Style News

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

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Opportunities Abound: Mobile Couponing and the Value Chain

Chris Brassington | Posted 09.05.2009 | Business

Read More: Mobile Couponing, Chris Brassington, Mobile Marketing, Sms, Marketing, Green Living, 2ergo, Green Technology, Mobile Phones, Business News

Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.

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You're Spending Too Much On Advertising

Sarah O'Leary | Posted 08.05.2009 | Business

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

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R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 08.04.2009 | Business

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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Why Washington Needs to Keep Its Eye On the Cloud

Sean Donahue | Posted 09.03.2009 | Politics

Read More: American Recovery and Reinvestment Act, Congress, Twitter, Economy, Cyber Security, President Obama, Mobile Phones, Cloud Computing, Jobs, Information Technology, Facebook, Yahoo, Iphone, Internet, Federal Government, Youtube, Marketing, Communications, Technology, Hotmail, Gmail, salesforce.com, Innovation, Small Businesses, Google, White House, National Broadband, Politics News

Recognizing the power of cloud computing would create jobs, promote innovation and help organizations of all sizes become more competitive.

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How Do You Create the Future?

Paul David Walker | Posted 08.31.2009 | Business

Read More: Marketing, Leadership, Business, Spirituality, Business News

The flow of market wants and needs is like the complex themes, harmonies, and rhythms in music.

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Five Mobile Marketing Tips

Chris Brassington | Posted 08.30.2009 | Business

Read More: Chris Brassington, Mobile Marketing, Business, 2ergo, Mobile, Marketing, Mobile Phones, Business News

Mobile is used increasingly as a productivity tool, but also as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency.

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Men Are in Marketing, Women Are at Retail

Sarah O'Leary | Posted 07.30.2009 | Business

Read More: Consumerism, Marketing Trends, Sales, Retail Sales, Advertising, Marketing, Consumers, Media, Business, Consumer Spending, Business News

If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.

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(Un) Happy Anniversary: 45 Years Since Baseball Debuted on Pay-TV

Michael Shapiro | Posted 08.29.2009 | Media

Read More: Marketing, Television, Pay-Per-View-Tv, Baseball, Paying for Television, Media News

The Los Angeles Dodgers will be in St. Louis tonight to play the Cardinals, and it is only fitting that the game will be available only to those who pay to watch.

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Should We Ban Manipulative Marketing?

Dave Johnson | Posted 08.28.2009 | Media

Read More: Neuromarketing, Marketing, Advertising, Manipulative Marketing, Media News

Should we ban marketing that is based on manipulating people by harming their self-esteem or encouraging them to do unhealthy things?

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Are IKEA, Outlet Malls, Wal-Mart, and Whole Foods Really Bargains?

Anis Shivani | Posted 08.23.2009 | Green

Read More: Citizenship, Vance Packard, Christopher Lasch, Whole Foods, Cheap, Chinese Factories, Outlet Malls, Wages, Craftsmanship, Cheap Eats, Globalization, Barbara Ehrenreich, David Reisman, Ellen Ruppel Shell, Wal-Mart, Shrimp Farming, Slow Food, Labor, Consumerism, Ikea, Michael Pollan, Betty Friedan, Local Food, Chinese Exports, Marketing, Sustainability, Deforestation, Pricing, Eric Schlosser, Red Lobster, Food, Green News

American consumers are being taken for a ride.

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Congress Considers Two Bills to End Contracting Abuses

Lloyd Chapman | Posted 08.22.2009 | Business

Read More: Federal Investigations, Home Town, Small Business, House of Represenatives, Money, Joe Biden, Sba, Obama, 5-14, Legislation, Make, Senate, 5-15, Barack Obama, Affiliate, Washington, Online, Foreign, Marketing, American Small Business League, Technology, Foxnews, Business News

The American Small Business League (ASBL) estimates that over that $100 billion a year in federal small business contracts actually go to Fortune 500 firms and other clearly large businesses.

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Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 08.22.2009 | New York

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News

Personalized service at the pharmacy is one area where they can really differentiate.

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Mad Men Gets It Right

Bob Seelert | Posted 08.15.2009 | Entertainment

Read More: Marketing, Start With the Answer, Mad Men, Amc, Advertising, Saatchi and Saatchi, Bob Seelert, Entertainment News

The depiction of an ego-driven world, where play was part of work, sexual banter was not perceived as harassment, and most people smoked, is characteristic of the ad world in the '60s.

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United Airlines Complaint Song Breaks 1M Views in 4 Days

Andrew Cherwenka | Posted 08.09.2009 | Media

Read More: Marketing, Internet, Social Networking, United Airlines, United Airlines Breaks Guitar, United Airlines Guitar Song, Media News

In web marketing it's often said, "You are what Google says you are," and seven of the first 10 results for a Google video search of United Airlines are damaging to the brand.

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Universal Rules of Framing Pt III: You In Print

Gerald Sindell | Posted 08.08.2009 | Style

Read More: Book Publishing, Reframing, Framing, Books, Marketing, Style News

Great framing can help your reader get nicely teed up to seriously consider the merits of your ideas.

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