The JC Penney board is out of touch with the company and its customer base. They don't understand the basic nature of the problem the company confronts. Will the board use this most recent crisis to reevaluate its understanding of the situation, or give itself a pass, concluding that the last hire "just didn't work out"?
A lot of focus has been directed towards influence marketing this past year by businesses seeking to sway public conversations and advocacy in their favor. In response, there's a growing list of social influence platforms and strategies professing to hold the key to identifying and measuring social influence.