The most important thing that you can do to build your platform is gather effective customer testimonials and proof that what you're offering actually works.
Even when economic times are tough and your clients are few, make your decisions from a place of abundance. Ask yourself this, "If I was really busy with dream clients, would I take this person on as a client?"
Ashton Kutcher was famous for being the first celebrity to exceed 1 million followers on Twitter (now 5.8m), the famous Zuck has over 850,000 friends ...
I like to think of myself as a conscientious consumer, and I was aware of the conditions of much of Chinese labor. This fleeting consideration was swiftly superseded by the tiny excitement of a new toy.
I do not understand why the hospitality industry does not do a better job of marketing to GLBT audiences. Drop the rainbow flags and instead educate your staffs.
On the verge of stardom is Flo, the heavily made-up, motor-mouthed ball of cheer whose bright white smile and manic love for Progressive Insurance has divided audiences.
Executive Editor Rod Kurtz reveals how to get your marketing message out and where to find a mentor. Plus, a surprise visitor stops by the set....
Our country needs a third political party based on the explicit rejection of lobbyist money as its fundamental, unwavering principle.
My health insurance company has the temerity to thank 'their valued customers,' for choosing them, when in truth said customers really don't have much of a choice at all.
Authors can struggle with many industry related learning curves, what about the art of persistence? Elaine Wilkes recently shared her insights on how to get your book into bookstores.
Executive Editor Rod Kurtz shares effective ways to communicate with customers and highlights some of the best sources for small-business tools....
AOL has a packed mausoleum of successful products that dropped dead. AOL is proving once again that they are out of touch with how to turn an awesome user-base into a sustainable business.
Executive Editor Rod Kurtz helps a young entrepreneur take down the cupcake cartel. Plus, advice on customer testimonials....
If you work in a marketing agency, you've heard ad naseum that creative is king. The bigger question is: How do you foster a creative environment?
There may still be a lot of people who think the concept of greening living is too different from their own way of life. But starting toward sustainability is not as big a leap as you'd think.
The next fifteen years are likely to see as much change in the media and advertising worlds as we have seen in the preceding fifteen. Riding the wave of Internet innovation will create change for the better.
At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...
I enjoy and value teaching others how to network amongst the rich and famous. I am just awaiting the day when I can change sides from an offensive position to the defensive side.
So it would seem that Gregory Levey had stumbled upon the magic key after the Facebook fan page of his book went from having just 700 fans to 692,000 ...
Back in 2004, when Sideways suddenly became everybody's favorite indie film, I thought it was a reasonably nice movie that failed to live up to the am...
Is mobile just another channel to factor in to the mix or does it stand head and shoulders above all other channels because it promises deeper insight driven from detailed analytics?
If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.
We're seeing an incredible revival of the 60s movement in modern day marketing. It's no longer enough as a marketer to just come up with a good tag li...
We've been hearing from everyone and everyone's cousin that print is dead. Exhibit A (New York Times): "Amazon.com, one of the nation's largest book...
Anyone who denigrates or ignores Generation Y does so at his own peril, as our country is on the verge of a generational tipping point that will change society unlike anything we've seen in 50 years.
