I bought a chicken last night that didn't really taste like chicken. It came to almost $10/lb. That's marketing for you. Improve something until it no longer resembles itself, and then get 10 times its actual value for it.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.