Throwing open the doors to honest commentary is just the first step. Customer feedback can -- and should -- ripple through the entire organization.
Coupons, incentives, and advertisements are functional and profitable via the mobile device. The mobility adds benefit to the consumer by allowing them portable savings and information.
With the massive activity in the mobile ad space arena at the moment, I'm amazed that there is so little focus on this by bank marketing teams.
Whether or not you think the iPad is the "magical and revolutionary device" Apple (AAPL) wants you to believe it is, the tablet computer has people ex...
Most arts organizations must really only influence 100-200 selected people in their communities to have a life-changing effect.
General Motors may have backed off a "poorly worded" memo demanding employees call Chevy by its more refined name, Chevrolet, but the company's market...
Last week Trattoria 1910 opened in a bleak little alley a couple of blocks away from my university. The restaurant has been sold out every day since...
CHICAGO -- They aren't even out of grade school. But already, people are trying to name the youngest up-and-coming generation, and figure out who they...
I bought a chicken last night that didn't really taste like chicken. It came to almost $10/lb. That's marketing for you. Improve something until it no longer resembles itself, and then get 10 times its actual value for it.
Ronald McDonald isn't just a clown. He's not just a pioneer in the marketing of food to children: he's also an architect. Without him, the food system we have today would look very different.
Social media platforms are changing the way people communicate both personal and professional information about themselves.
Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.
Human beings often confuse appetites, and substitute one craving for another. Rather than responding to the desire to move more, we often substitute eating more, or napping.
In a sustainable economy, how we roll is going to be much more important than how much we roll.
A simple series of steps will help identify the strengths and point of view that are unique to you, and that will engage your audience and keep them engaged.
When my book publicist discovered that I neither blogged nor commented on other people's blogs, she instructed me to start. Now. As in, yesterday. I was paralyzed with fear.
As automakers compete in a recessionary market that is shifting toward compacts and smaller vehicles, the myth of off-road adventures that sold so many behemoth SUVs is losing its touch.
Small business owners, take note: If you've ever sent out a blind email blitz announcing something--a new service, a special event--and have been on t...
It's not enough to just perform your job well anymore. Professionals need to distinguish themselves in the workplace in order to earn promotions and r...
What's life like inside that crucible of creativity known as Crispin Porter + Bogusky, one of the marketing world's hottest companies?
Trigger-based marketing works just as well in digital print-based direct mail, or in text messaging as it does on the internet. All these mechanisms maximize the potential for one-to-one response.
Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...
Dear Liz, I have changed industries twice and it looks like I'm in for a third career switch. How do I market myself to a new audience?
Here's the deal: authors are more than business plans, projections, catalog copy, sales conference fodder. These books we slave over are our creativity, our vision, an extension of ourselves.
Yesterday, I caught up with an old school mate of mine. She is a brand manager at P&G. As we talked about the work that each of us is doing these da...
