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Markéting

Creativity Behind the Scenes: Marketing

Phil Chan | Posted 05.19.2013 | Arts
Phil Chan

I highly encourage arts organizations across the world to look into how a commitment to social media (and it is a commitment!) and thinking creatively can help raise the profile of your organization and sustain your base of support throughout the year!

Ready to Reinvent Yourself?

Kare Anderson | Posted 05.15.2013 | Business
Kare Anderson

How does a behind-the-scenes news reporter morph into a public speaker? By stumbling around several times, in my case. That's because Dorie Clark had not yet written Reinventing You. She could have saved me some time.

Write With Wine, Literally

Posted 03.18.2013 | Taste

If you are a poet who writes about wine, we have found your preferred writing instrument.

The Cold Call Isn't Dead

Kevin Ducoff | Posted 05.14.2013 | Business
Kevin Ducoff

It's an issue communications professionals have been grappling with for years -- does outbound marketing really work to drive leads and sales? The answer may surprise you.

5 Ways to Enhance Your Social Media Campaign in 2013

Drew Hendricks | Posted 05.13.2013 | Business
Drew Hendricks

Marketing your website or business is vital to increase the amount of profit that you receive. It doesn't matter if you have a website on the enigma of bad credit or a business trying to sell books, you need to get the word out there.

What Is the Future of Content Branding?

Laxmi Hariharan | Posted 05.12.2013 | Media
Laxmi Hariharan

Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed with engagement tactics and add value to the viewers' lives.

SXSW SHINGERVIEW: Bob Garfield and Doug Levy

David Shing | Posted 05.11.2013 | Business
David Shing

Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.

Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

April Rudin | Posted 05.11.2013 | Technology
April Rudin

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

Handling, and Swallowing, the Truth About Food

David Katz, M.D. | Posted 05.11.2013 | Healthy Living
David Katz, M.D.

I care deeply about the truth about food, because this particular truth could set us substantially free from the threat of chronic disease and premature death. Chewing and swallowing the truth about food could add years to our lives, and lives to our years.

Best Marketing Options for Authors

Fauzia Burke | Posted 05.09.2013 | Books
Fauzia Burke

As authors, you know there are a lot of marketing options for promoting your book these days. There's publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options.

Will Scaled Social Conversation Drive the Death of the GRP?

Shiv Singh | Posted 05.08.2013 | Business
Shiv Singh

The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.

Exposing Cyber Shills and Social Media's Underworld

Sam Fiorella | Posted 05.07.2013 | Technology
Sam Fiorella

In an economy where social proof is becoming mandatory for media exposure and sales, cyber shills will be hired in greater numbers by brand and marketing firms, despite their public opposition to the practice.

Groupon Needs to 'Disrupt' Again

Zaid Al-Zaidy | Posted 05.06.2013 | Business
Zaid Al-Zaidy

Groupon has lost its pizzazz, its currency and feels absent from the webisphere, except when it spams with unsurprising deals. Groupon needs to get back in touch with what made it a phenomenon in the first place.

Tattoos and Botox Have More in Common Than You Think

Michael Zacka | Posted 05.06.2013 | Business
Michael Zacka

They're both body art, and their respective consumers are changing the way we live, work, eat, play and spend.

The Single-arity: Rise of the Solo Citizen

Faith Popcorn | Posted 05.05.2013 | Business
Faith Popcorn

As marriage equality has evolved over the last year we have become wildly aware of one overlooked group: The Single. It's official. The nuclear family has had a meltdown.

Social Business DNA: The 10 Markers

Vala Afshar | Posted 05.05.2013 | Technology
Vala Afshar

The purpose of collaboration is aimed at improving execution velocity and customer delight. It is important for business leaders to celebrate achieving alignment to purpose.

Retailer Just Says No to Exploiting Children

Michele Simon | Posted 05.05.2013 | Business
Michele Simon

I am often asked: Who in the food industry is doing it right? I am very happy to finally have an answer to that question.

Leadership and Management Tips: Strategic Lessons Anyone Can Learn From Startups

Scott Steinberg | Posted 05.04.2013 | Business
Scott Steinberg

Too many companies start with an overambitious plan which they're pre-committed to adhere to. The wiser goal: Work to build a small, loyal fan base and stable recurring revenues, then reinvest in expanding your product and company.

Web Design and SEO: How to Make Your Website Look Good and Rank Well

Jayson DeMers | Posted 04.29.2013 | Technology
Jayson DeMers

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.

The Pumpkin Plan for Stuck Entrepreneurs

Blake Landau | Posted 04.28.2013 | Business
Blake Landau

Whether it's celebrities or successful entrepreneurs we like things served up picturesque. We hear about kids who never went to college raising millions, we hear about platforms generating hundreds of thousands of users overnight, but do we hear about failure?

How To Create A Hot Spot

Stephanie Keller | Posted 04.28.2013 | Taste
Stephanie Keller

Their trademark style involves an undercurrent of wit and fierce thoughtfulness.

The Top Social CMOs of Fortune 250 Companies on Twitter

Vala Afshar | Posted 04.27.2013 | Technology
Vala Afshar

In a recent MIT Sloan Management Review post, a research study praised Fortune 500 companies for their efforts and progress of becoming more social, n...

How to Engage the 5 Senses of Your Audience for Increased Sales

Britt Michaelian | Posted 04.27.2013 | Small Business
Britt Michaelian

In business, we need to make sure that we are tapping into as many of the senses as possible so that we can really connect with our audience. The more pleasurable the experience is for our audience, the better.

Don't Get Clowned, Be Generous

NYNightlife | Posted 04.27.2013 | Technology
NYNightlife

Brands with the if-you-do-this-then-we-might-give-you-that contests leave themselves vulnerable to being clowned by other generous brands who do not ask for anything in return and just give.

Be PROactive, Not REactive! Four Habits to 'Stay Ahead of the Curve'

R. Kay Green | Posted 04.24.2013 | Business
R. Kay Green

Only those who learn to stay on top of the news, properly identify future trends, network for the future, and absorb/adapt the latest technology can hope to survive in any economy or through any major industry change.