What's in a name? Nowadays, if it's a school, the name might point to a sea change in what we have always thought public education was all about.
There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage...
Should we be further exposing our school kids to commercialization -- even if it means there's some extra cash for school districts at the end of the day?
Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.
Because entrepreneurs are visionaries, they sometimes see opportunities the market isn't ready to accept, so they are labeled eccentric and easily discounted.
I'm always surprised by how much people seem to trust corporate marketing. Take a new brand-recognition drive by Google. They've drafted 20,000 schools to participate in a contest in which kids draw their own versions of the Google logo.
Apparently book titles can't be copyrighted - I was going to call my first tome Confessions of an English Opium Eater, before my advisers counselled a...
So you have a website, congratulations! Now let's make sure it's doing what it is supposed to be doing for you. Read: selling your book or product.
Do you ever feel like tweets about your book launch or tele-class are going out into the great unknown black hole that is the online community?
The mistake many marketers make is that they tell us what the company does and how they think they are better, but is not a single mention of why the company exists in the first place.
Today's marketing is truly about conversations. So if you are going to spend the time and money marketing a product you should be thinking, "Will this get people talking?"
When you start any relationship with clarity and communication you stand a much better chance of getting successful results with a seamless process.
Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations and the ability to set alerts to help us monitor our names.
Would it be an exaggeration to say teenagers are running popular culture? We don't think so. And, if anything, we're willing to up the bet. Take a loo...
Last year I was invited to join a discussion at the South by Southwest Interactive Festival about the future of book publishing. An offshoot of the mo...
Researchers at NEC in Japan are working on a billboard that will scan your face, guess your age, determine your sex and then deliver an ad personalize...
How do you become influential on Twitter and position yourself for success? How can you use social media to promote a cause or business? Twitter legend Glen Gilmore is the answer.
Good salespeople don't assume that there's anything wonderful about their offerings at all, until they know what makes the buyer's heart beat faster (and what keeps the buyer up at night).
You create experiences. You might design products or raise children or write books or teach classes or produce events or see patients - whatever you do, you create an experience for others.
Energy level, facial expressions and body language are important forms of communication. When these characteristics are in place, words become secondary. That's how powerful your Inner Brand can be.
I believe that if the Committee is to be kept then an accountability act should be implemented, to make sure no member of the Religious Police would ever abuse power given in the name of God.
Glenn Beck's dwindling list of advertisers got a healthy boost Monday from Survival Seed Bank, a new advertiser peddling seeds to grow "crisis gardens...
At a conference called RethinkHer in Barcelona and I had a long chat with Marti Barletta , arguably the queen of marketing to women. I asked her to come up with some market opportunities out there that are being neglected.
Tithing -- offering a percentage of income for a cause -- dates back to the Old Testament. And lately its popularity is surging in the business world.
Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.
