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How David Droga Creates Advertising That Matters

Rachael Chong | Posted 08.18.2013 | Impact
Rachael Chong

The man behind Droga5 talks about how he uses the ad world to create markets for important ideas (and to sell stuff, too).

Facts of Business Life: If You Don't Market Your Business, You Don't Have One

Bill McBean | Posted 08.18.2013 | Small Business
Bill McBean

In my new book, The Facts of Business Life, I explore what's required to operate a successful business, and the facts every successful business owner knows One of those facts is: If you don't market your business, you don't have one.

Are Brand Facebook Pages Worth Your Like?

Tomos Evans | Posted 08.17.2013 | Technology
Tomos Evans

Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.

The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

Say Cheese! #Selfies as the New Marketing Campaign

Rana Florida | Posted 08.17.2013 | Business
Rana Florida

With smartphones, people can snap a #Selfie and share it with their network of friends or followers in an instant; even the Clintons are engaging in the trend.

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

What Do You Get When You Mix 10,000+ Hours of Experiences and Leadership With Entrepreneurial Aspirations?

Ebong Eka | Posted 08.13.2013 | Small Business
Ebong Eka

Whether you're a fan of Malcolm Gladwell (and his book Outliers) or not, chances are you've heard the reference of the 10,000 hour rule! In essence, achieving greatness requires an enormous commitment to time -- approximately 10,000 hours.

Neither Fast Nor Furious, Part 1

Jeff Valdez | Posted 08.14.2013 | Latino Voices
Jeff Valdez

Latino influence and spending power is undeniable, which leads me to ask: Just how does Hollywood, the liberal and creative capital of the world, view this exploding market?

Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

Brian Honigman | Posted 08.14.2013 | Business
Brian Honigman

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

The Head Of Havas on How Businesses Can Evolve to Do More Good

Rachael Chong | Posted 08.12.2013 | Impact
Rachael Chong

David Jones is a man who knows how to get a good message out. As the Global CEO of Havas and Havas Worldwide, Jones has made a career out of using cre...

Men Marketing to Women: Who's the Biggest Demographic in Tech Consumerism?

Marilyn Nagel | Posted 08.13.2013 | Business
Marilyn Nagel

Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?

12 Evil Ways to Make Your Book More Marketable

Jeff Klima | Posted 08.13.2013 | Books
Jeff Klima

Look, we've all seen the same lists preaching better methods of how to sell books -- this isn't exactly that kind of list. This list focuses more on desperation and depravity, the Double D's.

MySpace Brand Relaunch: Not Exactly Sweet Music

Eddie Reeves | Posted 08.13.2013 | Business
Eddie Reeves

Most brand relaunches fail under the best of circumstances, and this one is especially challenging. The fact is the MySpace brand, if it is known at all, has become something of a joke among a good of the young people they seek to attract.

The Pinterest Craze: Marketers, It's Time to Start Pinning

Richard Tso | Posted 08.12.2013 | Technology
Richard Tso

Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know.

Bringing the Power of Advertising to Giving Back

Rachael Chong | Posted 08.10.2013 | Impact
Rachael Chong

Jenifer Willig knows a thing or two about what motivates consumers and companies. She made a career engaging consumers through advertising for nearly ...

(Video) Tech Advertising on Upswing: Wall Street Journal Sees "Big Uptick in Q4"

Andy Plesser | Posted 06.10.2013 | Media
Andy Plesser

We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010.  Journal repo...

How Do You Develop a Brand Around Doing Good Business?

Rachael Chong | Posted 08.06.2013 | Impact
Rachael Chong

Lane Wood, veteran of charity:water and Warby Parker, has set out on his own to give advice to companies with social missions.

How Telecom Companies Are Using Content Marketing to Attract Consumers

Amanda Fayer | Posted 08.05.2013 | Business
Amanda Fayer

When it comes to telecommunications content marketing, marketers are tasked with executing integrated campaigns that not only increase engagement and ...

The Secret to Marketing to Millennials: Don't

Cory M. Baker | Posted 08.05.2013 | Business
Cory M. Baker

This generation is savvier and better informed than ever before. They know when they are being pitched and they typically turn away from that.

5 Steps To Create Brand Advocates For Your Small Business

Kes Thygesen | Posted 08.05.2013 | Small Business
Kes Thygesen

Word of mouth -- or keyboard, as these days it's mostly done via social media -- is what drives your business' success. If companies want to promote themselves in an organic way, they've got to develop brand advocates.

Avoiding The Social Trap: 3 Social Business Myths That Every Entrepreneur Should Know

Ilina Dimitrova | Posted 08.05.2013 | Small Business
Ilina Dimitrova

Although marketers and 'social' enthusiasts are quick to recommend social media and social networking as a low-cost promotion technique, entrepreneurs should carefully design their strategy before flooding their business with tweets, Instagram images, Pinterest boards, and countless blog posts.

LinkedIn for Marketing -- The Best Kept Secret?

Jim Yu | Posted 08.04.2013 | Business
Jim Yu

What comes to mind when you think of LinkedIn? Probably two things: a huge social network, and a great place for recruiting or finding a job.

The Spanish Imposition

Jeff Valdez | Posted 08.04.2013 | Latino Voices
Jeff Valdez

It seems that American marketers in their effort to reach Spanish-speaking Latinos see those last two letters and believe they have an EZ solution to reaching myself and others (Gom-ez, Martin-ez, Gonzal-ez) in Spanish.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

Using Augmented Reality to Create Crowdsourced Art

Tarun Wadhwa | Posted 08.04.2013 | Technology
Tarun Wadhwa

Augmented reality has come along way in the last few years, and while it still has a long way to go, we are starting to see it enter the mainstream discourse. However, there has been far less discussion of what the larger societal impact of these types of devices might be.