Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.
As we celebrate Women's History Month, remember the great women in your life and don't let their work be for naught.
ANN ARBOR, Mich. — Revamped pizza and a frank advertising campaign helped Domino's Pizza Inc. more than double its fourth-quarter profit as curious ...
When it comes to marketing good causes to mainstream audiences, cupcakes do the trick every time.
Scandal is an awesome marketing tool. Rather than paying for ads, you get millions of dollars of press for free. Moreover, all that press becomes gossip (AKA "word-of-mouth" marketing).
As traditional marketing methods prove incapable of creating enough buzz to sell out a new Broadway musical, now is the time for producers and marketing executives to get creative. Whether it's big budget reality shows or viral music videos, there are options for any budget.
If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.
There is a blank space at the top of everyone's personal Facebook page that asks the question, "What's on Your Mind?" My response: sex.
The 2010 Census could perhaps not come at a more inopportune time: a moment in history when many in the country distrust the government, and at a time when privacy is becoming a heightened hot topic.
It's Valentines Day. Did you buy a card, candy or flowers? It's just marketing. Have you ever wondered what you would think about if your whole li...
Banks need to rebuild their brand reputation -- and telling us how fantastic they are won't cut it. We just don't trust those messages anymore.
People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.
David Sable, one of the top marketing and "branding" professionals explains why Israel cannot win the propaganda war with the Palestinians.
Quality programming has kept me tuned into HBO over the years, but the initial impact its sweeping introduction provided is surely what made me a long-time viewer.
Google's "Parisian Love" ad packed an emotional punch not with histrionics, but by reminding its target audience that Google's vaunted search engine is an indispensable enabler of modern life.
Even the most massive changes occurring in the banking sector today aren't as dramatic as what is happening in marketing and advertising.
This confidence that Toyota will get it right in the end is due, in large part, to goodwill -- and Toyota enjoys two types of enduring goodwill.
Saving the planet or supporting fair trade is never the only driver of consumer choice -- an insight that becomes especially clear when choices are made between competing green products.
In Seattle, spirit is equal measure swagger and love, and from it blooms the city's music, which embodies the creative contradictions of rebellion and empathy.
This fall, I accomplished a daunting right of passage for any Jewish boy with literary inclinations: The Jewish Book Tour, one of the stranger experiences in modern publishing.
The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.
People are frenzied over iPhone applications and have downloaded games, tools, news feeds and other apps at the tune of 2 billion.
I've long said that the biggest difference between Democrats and Republicans is that we believe in government, while they do not. But Jobs articulates this distinction in a much more effective manner.
Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.
Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?
