I've long said that the biggest difference between Democrats and Republicans is that we believe in government, while they do not. But Jobs articulates this distinction in a much more effective manner.
Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.
Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?
Mobile is used increasingly as a productivity tool, but also as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency.
I did a little research to find out the effects of direct mail on the environment. The stats astounded me.
What is it about women or our society that makes tech seem so unattractive to the female gender?
There is not a week that goes by in my capacity as a Search Engine Optimization and Marketing Professional (a field I've been working in since the dot...
Facebook users have reached 350 million worldwide. Together they are creating a community of savvy consumers, connecting with friends, family, and co-workers to share advice, information and yes, recommendations.
Bob Dylan discovered the needs and wants of his market and became the voice of his generation, while transforming American folk music from the backrooms of Greenwich Village to a global craze.
A New York Times article by David Carr rehashing common knowledge on "why Twitter will endure" got me thinking about the ways in which it will not endure.
I write the most popular blog on the internet* *comparison made to less popular blogs.
Why do we sell books as if they were potatoes when many of them are actually more like truffles? Hard coal, everyday sea salt, water, topsoil. They go for the same price, everywhere, because it's all the same.
NEW YORK — The social networking Web site Tagged.com has adopted reforms on the use of invitation e-mails after being accused of essentially ste...
My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!
In an unselfish effort to help you reduce -- but not eliminate because that would be un-American and possibly communist -- your intake of our sugary poisons, we are introducing a brand-new product.
If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...
E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before. ...
When "success" professionally=failure as a human being for so many, there is something seriously wrong with our definition of success!
"The Polar Express" is a book about hope and joy and how kids can possess a more unfettered wisdom than adults, and it is the summation of all that is great about the holiday season.
Social media has enabled digital marketing in a way nothing previously has. It's clearly shown the value of two-way communication, using technology to enable the dialogue.
The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.
Last Friday, the FDA approved the HPV vaccine for use in boys and men. Why is Gardasil only now being approved for males, when it was approved three years ago for females?
Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.
What goes through a marketer's mind that makes them hire a booth babe? I can just imagine. "Our product is a bit boring so let's throw some sex at them." In the long run it does not pay off.
No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.
