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These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

Social Media vs. Social Networking

Fauzia Burke | Posted 12.02.2013 | Books
Fauzia Burke

Blogs are a great way to get started, particularly if you are a non-fiction author as you already have your book to re-purpose content into a blog or to use your book as an idea generator for your blogs.

Be a Unicorn: The Ultimate Guide to Marketing Your Startup Like a Pro

Lauryn Ballesteros | Posted 01.23.2014 | Business
Lauryn Ballesteros

Marketing is not always about what we as consumers need, but what we deeply desire. You need to be unique and compelling to be noticed. But how can you do that? The closer you get to your "why," the more distinct your position in the marketplace and the more memorable you become.

To Engage or Not Engage Employees in Social Media -- That Is The Question

Jure Klepic | Posted 12.01.2013 | Business
Jure Klepic

It definitely won't be easy to change so many firmly entrenched ideas, but the benefits will far outweigh the initial sense of unease. As many successful companies already know building a social employee culture isn't just a good idea, but a necessity in the 21st century.

The Digital Marketing Playbook For Small Business

Daniel Newman | Posted 11.30.2013 | Small Business
Daniel Newman

Perhaps the most asked question of Small Businesses in the past three years is, "How do we measure return on social media, blogging and digital marketing"?

Today's Marketing Cookie: Your Photos Never Sounded So Good

Myles Bristowe | Posted 11.30.2013 | Business
Myles Bristowe

Today's Fortune: "You have musical talents. Make them known." Today's Marketing Cookie® is about photos that sing. There is an old saying, "a pi...

Would You Share This? Creating Successful Viral Images in Politics

Kelsey Harris | Posted 11.30.2013 | Politics
Kelsey Harris

How do you take complex policies and frame them in a visually compelling way? How do you make images that every American not only understands, but wants to share?

Did Edward Snowden Kill the Search Engine Optimization Industry?

Chad Pollitt | Posted 11.29.2013 | Technology
Chad Pollitt

This past week has contained a couple of heart-skipping declarations for the SEO industry. The most recent was Google's announcement of its latest algorithm update -- Hummingbird.

Discover the Next Advance in Social Analytics

Jure Klepic | Posted 11.27.2013 | Business
Jure Klepic

One problem influence measurement platforms run up against is the fluid nature of social media. A topic may be trending one day, someone may be popular the next, or themes may change almost hourly. By the time a marketer develops a response, the social universe has moved on.

Burnishing the Brand in Higher Education

Debra Townsley | Posted 11.27.2013 | College
Debra Townsley

For an institution of higher learning, branding may look a bit different, yet it is no less important to the perception among the school's various constituents, including current students, prospective students, alumni and residents in the surrounding community.

Building an Honest Business: Social Media and the Case for Radical Authenticity

Saeid Fard | Posted 11.26.2013 | Technology
Saeid Fard

What social media gives businesses is more direct and frequent access to customers than ever before.

4 Steps to Build Brand Awareness Through Storytelling

Jonah Sachs | Posted 11.26.2013 | Small Business
Jonah Sachs

As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.

The 5 Habits of Successful Social Influencers

Vala Afshar | Posted 11.26.2013 | Business
Vala Afshar

In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence market...

Branding Goes Big

Tom Silva | Posted 11.26.2013 | Business
Tom Silva

In the striking Kate Winslet film, Little Children, there's a scene where her husband is questioned about his job at a marketing firm. "No," he corre...

The Wrong Obama Gives Tough Talk on Junk Food Marketing to Kids

Michele Simon | Posted 11.26.2013 | Politics
Michele Simon

The first lady joked that some industry members may be waiting things out, figuring that "in a few years, this lady will be gone and this whole Let's Move thing will finally be over, so we can go back to business as usual." That's exactly what they are thinking.

Measuring Up Mobile Advertising

Mollie Spillman | Posted 11.26.2013 | Media
Mollie Spillman

As we all know, consumer media consumption habits have shifted so rapidly that many of the traditional advertising mediums have either become outdated, or their usage patterns have changed.

The Death Of Behavioral Targeting

Anthony Iacovone | Posted 11.26.2013 | Media
Anthony Iacovone

Those of us who have been watching the surge in mobile devices in everyday life knew that the rise of real-time bidding (RTB) in mobile advertising was simply a matter of time.

Your Product was Accepted Into Whole Foods! Now What?

Dan Garblik and Lalit Kalani | Posted 09.25.2013 | Taste
Dan Garblik and Lalit Kalani

Getting into Whole Foods, or any other major specialty food retailer, is a huge step for any aspiring food manufacturer.

Get Reel, Speak Real From the Heart

Rose Tafoya | Posted 11.24.2013 | Healthy Living
Rose Tafoya

My thoughts are, just be real and when you speak into the camera, just pretend it is your child, spouse, friend or parent, whoever it is that knows you for who you are and what you stand for. Let the words flow out of your brain and through your heart... that's when your reel will be real.

YuMe and Tremor are Just the First Generation of Video

Brian Shin | Posted 11.24.2013 | Media
Brian Shin

While last year's IPO class was full of social companies like Facebook, and Zynga, 2013 so far has been about ad tech. More specifically, video companies have taken center stage this summer.

Content Consumption Monitoring: Bringing a Customer-Centric Approach to B2B

Erik Matlick | Posted 11.23.2013 | Media
Erik Matlick

We rely on a broad set of tools in B2B marketing, from live events to email and search -- most of which work relatively well, and nearly all of which rely entirely upon educational content. But apart from search, intent targeting is absent from our toolset.

No One Cares About You

Scott Howe | Posted 11.23.2013 | Media
Scott Howe

In a world of increased fragmentation and a bombardment of the senses, most of our messages fall on deaf ears, our advertising fails, and people simply don't care about what we're telling them.

WATCH LIVE: Advertising Week 2013 -- From Every Venue

Posted 11.25.2013 | Media

Advertising Week 2013 is here! It's the ad industry's biggest week of the year and invitation or not, there's no reason why you should miss hearing fr...

These Store Signs Will Make You Smile

Aleeka Kay Edwards | Posted 11.23.2013 | Hawaii
Aleeka Kay Edwards

When you traffic in a beach city, the pablum on store signs usually isn't something you notice, but the writing on some of the commercial signage in Hawaii is undeniably memorable.