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Markéting

What Should Be Printed On Victoria's Secret Underwear

Jennifer Severns | Posted 05.28.2013 | Parents
Jennifer Severns

In an effort to explain why I'm so frustrated about this latest round Victoria's Secret gaffe, I made alternate versions of the "Bright Young Things" underwear, with messages that convey what goes on in a young girl's mind when she is made to feel like an object and not a person.

Positioning: Why Argo Didn't Need a Fat Guy in a Bikini to Win an Oscar

Peter Sheahan | Posted 05.27.2013 | Small Business
Peter Sheahan

In distilling the value of what you bring into a single simple phrase, you force yourself to be razor sharp in communicating your offer. And the sharper you are in refining that value, the easier it is to engage your target market.

'Worst Stay Ever': Using Online Engagement to Build Your Customer Base

Anthony Pappas | Posted 05.27.2013 | Business
Anthony Pappas

As part of Social Media Week, the Pappas Group engaged experts about the best approaches to building a hospitality brand online and help any business find a leg up on industry competition. Here are the top 5 things we learned.

7 Reasons Your Creative Sucks

Amil Husain | Posted 05.27.2013 | Media
Amil Husain

While structure and planning sound antithetical when it comes to awesome ideas, it's just what's needed to ensure that the one brilliant idea your team came up with isn't their last.

Celebrating a Decade of NYC's Landmark Smoke-free Law

Jeffrey Seyler | Posted 05.26.2013 | New York
Jeffrey Seyler

If we want to spare the next generation from the tobacco-caused disease and death that afflicts ours, we need to renew our commitment to tobacco prevention and control so we can continue shifting attitudes and norms toward tobacco.

Victoria's Secret: My Daughter Does Not Need a Thong That Says 'Call Me' On the Crotch

Carrie Goldman | Posted 05.26.2013 | Parents
Carrie Goldman

I have spent months trying to find Star Wars underpants featuring strong female characters for my tween. I'm still looking. If she were in the market for, oh, say, highly inappropriate sexy thongs, she would be awash in options, such as Victoria's Secret's "Bright Young Things."

Three Myths About Big Data and Marketing

Jim Yu | Posted 05.26.2013 | Business
Jim Yu

Everyone is talking about how Big Data will save the oceans, predict the weather and track the functions of human bodies. In the world of business, Big Data will transform marketing forever. The real question is, How to maximize Big Data's value to my company's marketing now?

Why Coca-Cola's Arguments for Social ROI Miss the Mark

Dan Neely | Posted 05.26.2013 | Technology
Dan Neely

Debate has erupted over a recent AdAge article focused on Coca-Cola's analysis of how social has -- or has not -- affected its bottom line.

Advertising Is Dead

Amil Husain | Posted 05.22.2013 | Business
Amil Husain

PR companies are creating 30-second spots, advertising agencies are running community management programs and digital agencies are managing large-scale marketing campaigns. What do these changes mean for our industry?

Business Empathy 

John M. Eger | Posted 05.21.2013 | Business
John M. Eger

Empathy they say -- not apathy, not sympathy -- is fast becoming the secret to corporate success.

The 5 Attributes of Viral Content

Blake Landau | Posted 05.20.2013 | Business
Blake Landau

You don't have much time to anchor your reader. People generally don't read past the first paragraph, or watch past the first 10 seconds so start with something exciting.

Dear Executive, Without Advanced Analytical Skills, You're Not Employable

Vala Afshar | Posted 05.19.2013 | Technology
Vala Afshar

In today's connected economy, can HR effectively recruit the very best talent if they're not social?

The Dirty Secret of Author Platform (Hint: It's Difficult)

Dan Blank | Posted 05.19.2013 | Books
Dan Blank

No one is more motivated to communicate the value of your book more than you, the author. Why should you consider building an author platform now? Because it takes time to develop meaningful relationships and trust with others.

Creativity Behind the Scenes: Marketing

Phil Chan | Posted 05.19.2013 | Arts
Phil Chan

I highly encourage arts organizations across the world to look into how a commitment to social media (and it is a commitment!) and thinking creatively can help raise the profile of your organization and sustain your base of support throughout the year!

Ready to Reinvent Yourself?

Kare Anderson | Posted 05.15.2013 | Business
Kare Anderson

How does a behind-the-scenes news reporter morph into a public speaker? By stumbling around several times, in my case. That's because Dorie Clark had not yet written Reinventing You. She could have saved me some time.

Write With Wine, Literally

Posted 03.18.2013 | Taste

If you are a poet who writes about wine, we have found your preferred writing instrument.

The Cold Call Isn't Dead

Kevin Ducoff | Posted 05.14.2013 | Business
Kevin Ducoff

It's an issue communications professionals have been grappling with for years -- does outbound marketing really work to drive leads and sales? The answer may surprise you.

5 Ways to Enhance Your Social Media Campaign in 2013

Drew Hendricks | Posted 05.13.2013 | Business
Drew Hendricks

Marketing your website or business is vital to increase the amount of profit that you receive. It doesn't matter if you have a website on the enigma of bad credit or a business trying to sell books, you need to get the word out there.

What Is the Future of Content Branding?

Laxmi Hariharan | Posted 05.12.2013 | Media
Laxmi Hariharan

Provide something that makes a real difference to your consumers' lives, and they will come. The days of just providing a simple tune-in message and expecting viewers to come are over; it has to be teamed with engagement tactics and add value to the viewers' lives.

SXSW SHINGERVIEW: Bob Garfield and Doug Levy

David Shing | Posted 05.11.2013 | Business
David Shing

Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.

Skip SXSW and Rent North By Northwest: What Classic Film Teaches Us About Social Media

April Rudin | Posted 05.11.2013 | Technology
April Rudin

SXSW has become little more than a cultish gathering of the masses with few true influencers in the marketing arena.

Handling, and Swallowing, the Truth About Food

David Katz, M.D. | Posted 05.11.2013 | Healthy Living
David Katz, M.D.

I care deeply about the truth about food, because this particular truth could set us substantially free from the threat of chronic disease and premature death. Chewing and swallowing the truth about food could add years to our lives, and lives to our years.

Best Marketing Options for Authors

Fauzia Burke | Posted 05.09.2013 | Books
Fauzia Burke

As authors, you know there are a lot of marketing options for promoting your book these days. There's publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options.

Will Scaled Social Conversation Drive the Death of the GRP?

Shiv Singh | Posted 05.08.2013 | Business
Shiv Singh

The numbers this year for the Super Bowl were staggering, with some 28 million tweets generated during the event with millions associated with the Pepsi halftime show alone. But it had me thinking further about gross rating points (GRP) as an anchor metric for television advertising.

Exposing Cyber Shills and Social Media's Underworld

Sam Fiorella | Posted 05.07.2013 | Technology
Sam Fiorella

In an economy where social proof is becoming mandatory for media exposure and sales, cyber shills will be hired in greater numbers by brand and marketing firms, despite their public opposition to the practice.