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Markéting

What Is Growth Hacking? A Definition and a Call to Action

Ryan Holiday | Posted 11.04.2013 | Business
Ryan Holiday

While traditional marketing chases vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth -- and when they do it right, those users beget more users, who beget more users.

The Evolution of Business and the Fall of the Brandosaurus

Merry Carole Powers | Posted 11.03.2013 | Business
Merry Carole Powers

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

The 5 Biggest Mistakes Small Businesses Make When Starting an Ecommerce Website

Ian Mills | Posted 09.03.2013 | Small Business
Ian Mills

Unfortunately the "build it and they will come" idea doesn't apply to ecommerce. Getting an ecommerce website live is only the beginning. You need to ensure you have a plan in place for how you will actually get website visitors and generate ongoing traffic

Do Your In Store Signs Ruin Your Customer Experience?

Ryan McKeever | Posted 10.30.2013 | Business
Ryan McKeever

No less than 24 hours after starting my blog about marketing mistakes, I was given a sign. Not a sign from above, but a literal neon pink sign from my neighborhood grocery store.

Neko Case Makes Borscht, Wins Hearts

Stephanie Keller | Posted 10.29.2013 | Entertainment
Stephanie Keller

Leave it to Neko Case, singer/songwriter/force-of-nature to turn out a darling 18 minute video about making borsch.

Content Marketing Is the New Black

Jason Grill | Posted 10.29.2013 | Small Business
Jason Grill

In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?

In A World Of High-Tech, Don't Lose Sight Of High-Touch

Vala Afshar | Posted 10.29.2013 | Business
Vala Afshar

When CMO Chip Coyle joined Infor - a large enterprise software company serving 70,000 customers with nearly a $3 billion annual revenue - in 2011, he ...

5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

Marc Wayshak | Posted 10.29.2013 | Small Business
Marc Wayshak

The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.

Jason King: Arianna Huffington's Leadership Lessons at #INBOUND13

Jason King | Posted 10.28.2013 | Business
Jason King

Ms. Huffington released a torrent of important, empowering ideas and, like a true communicator, made a significant connection with the 5,300-odd people in attendance. Here are some of the biggest ideas that really struck me.

Back to School in an Ad-Centric World

Julie Dobrow | Posted 10.28.2013 | Media
Julie Dobrow

When product lines are linked to icons of popular culture (music, teen celebrities, sports stars) and begin pounding the airwaves and cyber-world well ahead of the start of school or a holiday, does this enhance or diminish the meaning of event in children's minds?

Do the Best Work of Your Life or Get Your $#*! Together

Ryan McKeever | Posted 10.27.2013 | Healthy Living
Ryan McKeever

While something was off for a long time, it was as close as I could get at the time. If you're not there, start by getting closer to what you love. Small steps towards a new direction now drastically changes where your journey ends.

#BraveGirlsWant to End Stereotypes, But What They NEED Is YOU

Soraya Chemaly | Posted 10.27.2013 | Impact
Soraya Chemaly

The past few years have seen a massive groundswell in activism focused on challenging stereotypes and addressing media inequities. The newest venture is the Brave Girls Alliance. The Alliance is determined to raise awareness of both issues and encourage people to use the power of their voices and pocketbooks.

Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

Jure Klepic | Posted 10.27.2013 | Business
Jure Klepic

A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.

3 Ways to Build a Trust-centered Consulting Practice

Robbin Steif | Posted 10.26.2013 | Business
Robbin Steif

Filling up a leaky bucket is an expensive proposition. Ultimately, a customer-trust business is end to end. It's about your receptionist being helpful and open when s/he answers the phone. It's about not landing large accounts and then scrambling to find any warm bodies you can to put on the project.

Tips From the Rock n' Roll CEO No. 14: Show Don't Tell

Jared Gutstadt | Posted 10.26.2013 | Business
Jared Gutstadt

In the media business, there are a lot of people who walk into rooms everyday to tell their story. But sometimes, showing your story has a greater impact. Show me, don't tell me (Rush knew this!). Let me explain (ironic, I know!).

The New Rules of Advertising, Marketing and PR

Scott Steinberg | Posted 10.23.2013 | Business
Scott Steinberg

Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.

Is McDonald's Kid-Themed Business Model Obsolete?

Michele Simon | Posted 10.22.2013 | Business
Michele Simon

Restaurant executives have heard the message loud and clear: Marketing junk food to children is a scourge on their industry and any move that distances your company from such negative PR is a good thing

In Tough Economic Times: Market Smarter, Not Harder

MaryEllen Tribby | Posted 10.22.2013 | Business
MaryEllen Tribby

Perhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship-building opportunities.

Magic Words Chapter Two: Epiphanies

Dennis Welch | Posted 10.21.2013 | Business
Dennis Welch

People need three things to have an epiphany, three ingredients that must be present, in my opinion, to get them to change something or to act. They need information, they need dialogue, and they need time to digest and process what they're hearing.

Marketing Tips: Building Brand Awareness

Anjali Varma | Posted 10.20.2013 | Small Business
Anjali Varma

Whether you're a new business or an established one, creating brand awareness and keeping your brand top of mind are two critical components of your marketing strategy.

In Media, Home and Schools: I Teach. You Learn. I Hope.

David Kleeman | Posted 10.19.2013 | Parents
David Kleeman

With roughly 150,000 apps in Apple's "education" store, most aimed at children, there is a legitimate, deep and tough debate to be had on defining and achieving quality in media intended to teach.

Why Meaning is the Future of Marketing -- and How These 3 Companies Are Pointing the Way

Spencer Critchley | Posted 10.19.2013 | Business
Spencer Critchley

Meaning is what people really seek in most of the content they consume. (The writer in me hates the idea of "consuming" content, but I guess we're stuck with that term)

How a Nigerian Internet Start-up Grew Revenue from $250 to $1 Million in 3 Years

Tolu Ogunlesi | Posted 10.19.2013 | Small Business
Tolu Ogunlesi

In 2008 Abasiama Idaresit returned to Nigeria, after studying for a degree in Information Systems & Management at the London School of Economics. He h...

Sending Kisses Around the World: What Google Taught Me About the New Age of Digital Marketing

Jane Seo | Posted 10.14.2013 | Business
Jane Seo

With the calming melody of Misty Miller's "Evergreen Love" humming in the background, I watched the computer screen as the sealed letter floated from the ancient palaces in Seoul to the Empire State Building in New York City, and finally into my Gmail inbox.

#MacWarped -- The Apple Marketing Machine

Troy Campbell | Posted 10.12.2013 | Business
Troy Campbell

If you've ever wondered how the "Apple is cool" narrative persists so strongly in our society, it's because Apple users' visions of reality have become totally warped -- they simply see everything that Apple does as cool and everything else as uncool.