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Carnival Cruise Lines: A Prescription for Navigating Rough Media Waters

Lin Humphrey | Posted 07.06.2013 | Business
Lin Humphrey

Despite the criticism the line has received, Carnival has the opportunity to show great leadership in how it responds going forward. Here are five steps Carnival should take to improve its media problems.

Does Your Company Need a Chief Social Officer?

Vala Afshar | Posted 07.06.2013 | Technology
Vala Afshar

Can the CIO lead the social transformation revolution in business? Do businesses need an executive level social champion?

Empowering Ourselves Through Others

Faisal Hoque | Posted 07.06.2013 | Business
Faisal Hoque

We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.

Organizing Your Organizational Culture

Jure Klepic | Posted 07.06.2013 | Business
Jure Klepic

When individuals feel they are valued members of a team, the company can adapt to change, increase its competitiveness, and survive the harshest of economic swings.

3 Ways Thoughtful Content Will Benefit Your Small Business

Blake Landau | Posted 07.06.2013 | Business
Blake Landau

If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

What Do Successful Marketers Have in Common With Jazz Bands?

Peter Whalen | Posted 05.06.2013 | College
Peter Whalen

Marketing plans are never completely accurate. Learning how and when to deviate from those plans requires a form of improvisation similar to the art of jazz.

How to Use Pinterest in Your Online Marketing Initiative

Jayson DeMers | Posted 07.03.2013 | Small Business
Jayson DeMers

There's a lot of talk about Pinterest and Instagram today, and for good reason. For many businesses, it's possible to develop a following on these image-based sites and drive high amounts of traffic to your site. It isn't as difficult as you may think, either.

How To Make Incontinence Cool

Donna Highfill | Posted 07.03.2013 | Fifty
Donna Highfill

I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.

Apple Has Lost Its Mind

Pam Murtaugh | Posted 07.02.2013 | Technology
Pam Murtaugh

Any company is at risk when its founder dies. But Steve Jobs' death has taken much more than a founder. With Jobs gone, Apple has lost its mind.

Delta Air Lines Marketing VP's Advice: Innovate and Explore

Andrew Cherwenka | Posted 07.02.2013 | Business
Andrew Cherwenka

It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.

The Secret To Being More Creative

Heidi Grant Halvorson, Ph.D. | Posted 07.01.2013 | Healthy Living
Heidi Grant Halvorson, Ph.D.

In his wildly popular 2006 TED talk, Sir Ken Robinson defined creativity as "the process of having original ideas that have value." Aside from being wonderfully succinct, this definition implies that any creative enterprise requires two key phases.

Native vs. HTML5: Why Companies Need to Stop Treating Mobile Like an Episode of Mad Men

Joseph Farrell | Posted 06.29.2013 | Technology
Joseph Farrell

While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"

5 Ways to Make the Business Blog More Personal

Drew Hendricks | Posted 06.29.2013 | Business
Drew Hendricks

Kudos to business owners for staying on top of web trends, but that doesn't mean everyone should start publishing willy nilly. Business blogs tend to be -- well, business-y. Here are 5 easy ways to make that business blog a little more personal.

A Love Letter to Shelly Lazarus

Liz Olson | Posted 06.29.2013 | Business
Liz Olson

Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.

The Content Brief: Are Brands Ready for 3D Printing? [WATCH]

Shawn Amos | Posted 06.26.2013 | Technology
Shawn Amos

3D printing is just about ready for its close-up. But will brands see it as a marketing opportunity, or a copyright nightmare? 3D printing marketplac...

Marketers: Stop Looking in 'Mirrors' and Start Looking Forward

Andrew Speyer | Posted 06.26.2013 | Latino Voices
Andrew Speyer

More and more every day, Latino culture is influencing the broader culture. And Latinos are growing more and more aware of this influence. Which makes the future a pretty interesting place to imagine.

Reduce, Reuse, Rebrand? Coca-Cola and Chicago Team Up to Greenwash

Anna Lappé | Posted 06.25.2013 | Green
Anna Lappé

What if you woke up one morning to learn that your community had become enlisted to advertise for Coca-Cola? You didn't have a choice. People in neighborhoods across your city were told the same thing. That's basically what happened in the city of Chicago.

7 Highly-Effective Ways to Maximize Your Online Brand Presence

R. Kay Green | Posted 06.25.2013 | Small Business
R. Kay Green

Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.

Want To Get Attention? Do Something Attention Worthy

Ruthie Schulder | Posted 04.24.2013 | Small Business
Ruthie Schulder

Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.

Does Your Company Need a Digital Creative Director?

Amil Husain | Posted 06.24.2013 | Business
Amil Husain

They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?

Influence: Why We Should Have All Studied Psychology and Anthropology

Peter Sheahan | Posted 06.24.2013 | Small Business
Peter Sheahan

What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?

You Can No Longer Fake It Until You Make It

Lisa Chau | Posted 11.20.2013 | Business
Lisa Chau

Whether speaking to an Acceleration Group client or a group of MBAs in one of his e-Business strategy courses, Alejandro Crawford emphasizes two main points about marketing strategies today: What is the same and what is different.

Growing a Small Business with 5 Essential Principles

Faisal Hoque | Posted 06.22.2013 | Small Business
Faisal Hoque

Behind every "overnight success" is a story of a person or a team toiling away for years, with very few people except themselves and perhaps a few friends and partners supporting them. Consider the following two stories.

8 Ways To Let Go Of Your Need To Control

Ronald Alexander, Ph.D. | Posted 06.21.2013 | Healthy Living
Ronald Alexander, Ph.D.

Whenever we're facing an unpleasant or alarming situation, we're likely to become anxious and try to figure out what we can do instead of becoming quiet and seeking new ideas or revisiting what worked in the past.

Don't Fear Free

Michael Drew | Posted 06.18.2013 | Books
Michael Drew

This is my strategy: get people interested in what you say. You have nothing to lose by introducing your ideas at little or no cost to an audience of people who would want to come back to learn more.