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Understanding Millennials: 6 Lessons About The 20-Something Generation

Sandy Thompson | Posted 05.16.2012 | Business
Sandy Thompson

When it comes to this generation they are not going to wait. They are not going to settle. They are not going to do 'the right thing'. They are going to do what works for them. Their journey is ongoing, and with it comes their stories.

"Conversion Rate" Marketing: The Whole Point Behind Driving Traffic to Your Website

Marc Ostrofsky | Posted 07.15.2012 | Technology
Marc Ostrofsky

When you consider that even small improvements in your conversion rate translate into dramatic increases in income, you begin to understand that investing time in trying to convert the traffic you drive is well worth your effort.

Young Entrepreneur Council: 10 Tricks for Startups Trying Out Marketing Stunts

Scott Gerber | Posted 07.14.2012 | Small Business
Scott Gerber

What's a fun paid marketing stunt that's worth the cash for small-but-savvy startups that might not have huge budgets?

When "No Problem" Is a Problem

Todd Lapidus | Posted 07.14.2012 | Business
Todd Lapidus

You should be alarmed by what is being said and by what passes as customer service. The ability to speak in a way that matters and inspires is at the core of brand leadership.

Joe Satran

A Look Inside The Cutthroat World Of Movie Poster Graphic Design | Joe Satran | Posted 05.11.2012 | Entertainment

When the marketing executives at Warner Brothers Pictures asked Ignition Print to pitch ideas for movie posters to promote Tim Burton's remake of "Dar...

"Prison Break" Lemonade

Marc Mauer | Posted 07.10.2012 | DC
Marc Mauer

For far too long, our approach to developing public policy on issues of crime and punishment has been overly framed by sensationalist imagery.

How Kate Upton Would Sell Snow to an Eskimo: An Analysis

Mark Drapeau | Posted 07.10.2012 | Celebrity
Mark Drapeau

Kate Upton's rise from unknown young model to product endorsement mogul didn't occur by accident. Here are six things Kate Upton did, and does, to authentically engage audiences and promote whatever messages she wants to.

Telenovelas Are The New Coveted Marketing Niche

Posted 08.17.2012 | Latino Voices

Last week Telemundo premiered the first episode of their web-based telenovela "Mia Mundo". The three-minute long episode features characters driving C...

A New Way of Reaching Latinos Online on YouTube: Mitú

Lili Gil | Posted 07.04.2012 | Latino Voices
Lili Gil

This is one of the many channels now aggregated by Mitú a premium branded YouTube network featuring both original and user-generated content in English and Español también.

What Green Consumer Polls Should Really Be Asking

Jacquelyn Ottman | Posted 06.27.2012 | Green
Jacquelyn Ottman

Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors towards environment...

Branding and Social Media: The Real Hunger Games

Cory M. Baker | Posted 07.01.2012 | Technology
Cory M. Baker

Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.

When 'Good' Advice Is Bad for You

Kathy Caprino | Posted 07.01.2012 | Business
Kathy Caprino

If you don't get want you need, be prepared to walk away from the relationship when you sense that this partnership is not for you or for your highest good. Don't wait to ask for what you know you need and want.

Sage Group CEO Says: Women Execs, Keep a Foot in the Door

Dr. Sasha Galbraith | Posted 06.26.2012 | Money
Dr. Sasha Galbraith

"If there's one thing I would say to women who are stepping out of the workforce, it's 'Keep a toe in. Just keep a toe in,'" advised Cara France, who should know. She's CEO of a firm that provides high-level marketing and business consultants.

Unconditional Authenticity: The Future of Marketing

Michael Parrish DuDell | Posted 06.25.2012 | Business
Michael Parrish DuDell

"Some of the safest drivers in the world are behind New York City taxis," David Yasskey says. "But accidents still can happen." If you've ridden in a NYC taxi even once, you know how grossly inauthentic this message feels.

Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Marni Salup | Posted 06.24.2012 | Business
Marni Salup

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns.

We're Not the Bad Guys, the Executives at Disney Are

Lori Day | Posted 06.24.2012 | Parents
Lori Day

It's not about anti-girly, anti-pink, anti-sparkle or anti-princess; it's about anti-limitation.

Contemporary Sales Approach: The Consultative Salesperson as the Ally

James D. Roumeliotis | Posted 06.23.2012 | Small Business
James D. Roumeliotis

As in all professions, sales techniques continue to evolve and adapt to the nature of the times in which we live. Great service, good pricing and loyal relationships have become yesterday's sales standards.

Marketing the Truth

Joseph Rauch | Posted 06.23.2012 | College
Joseph Rauch

I was surprised when I found out that many movies claim to be based on true events when, in fact, they are completely or almost completely fictional.

Selling Doctors To Other Doctors: How Marketers Influence Referrals To Specialists

The Huffington Post | Jeffrey Young | Posted 04.20.2012 | Money

Medical specialists are tearing a page out of a playbook created by drug and medical device companies by hiring marketers to pitch their services to f...

Avoiding Key Mistakes on the Way to Innovation

Bob Eckert | Posted 06.19.2012 | Business
Bob Eckert

The bottom line is that because nation-states, commercial enterprises, and almost any group of humans, are at their most basic nature competitive; it will be the most innovative who thrive.

Why One Aging Hippie Mom Loves Twitter

Holly Robinson | Posted 06.19.2012 | Books
Holly Robinson

I love Twitter -- especially for the friendships it has brought me.

Pulling an All-Nighter for Charity

Aaron Hurst | Posted 06.18.2012 | Impact
Aaron Hurst

South Carolina-based RIGGS Partners may be the only marketing firm in the country that has paying clients stop by to feed them breakfast in the middle of the night. The secret?

Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 06.17.2012 | Business
Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

Corporate Profits or Healthy Babies?

Robert Weissman | Posted 06.13.2012 | Home
Robert Weissman

American society is not sufficiently supportive of breastfeeding, and the everyday realities of many new mothers' lives make exclusive breastfeeding very challenging.

Social Responsibility: You Don't Need to Be Big to Make a Difference

Janine Popick | Posted 06.12.2012 | Small Business
Janine Popick

My marketing company, VerticalResponse, was probably in business about five years before we put a stake in the ground and said, "We're going to help o...