The greatest number of jobs is created when startups create a new market -- one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect.
Sure, they want the babe and the Benz, but increasingly Millennial men are also aspiring to be great dads. For them, fatherhood is the supreme symbol of being a well-rounded achiever -- and Millennials desire nothing more than being well rounded!
In today's thriving marketplace of ideas and products, getting noticed is getting harder and harder. But those who manage to claw out of the clutter have found their inner shtickiness and flaunt it -- over and over again.
In my new book, The Facts of Business Life, I explore what's required to operate a successful business, and the facts every successful business owner knows One of those facts is: If you don't market your business, you don't have one.
Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.
A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.
Whether you're a fan of Malcolm Gladwell (and his book Outliers) or not, chances are you've heard the reference of the 10,000 hour rule! In essence, achieving greatness requires an enormous commitment to time -- approximately 10,000 hours.
Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?