Due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding.
Twitter's Adam Bain recently said that the three best ways to monetize a product are humor, huge deals and humanity. If focusing on humanity is now seen as not just good for humanity but also for the bottom line, that is a huge deal!
Week three of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition.