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Markéting

Alex Bogusky's Unlikely Journey From Ad Man to Social Entrepreneurship Booster

Rachael Chong | Posted 08.26.2013 | Impact
Rachael Chong

Once called the creative director of the decade, Bogusky is now helping shape the message of everyone from Al Gore to budding worldchangers. Homeless...

Is It Wrong to Market Even Healthy Food to Kids?

Bettina Elias Siegel | Posted 08.26.2013 | Parents
Bettina Elias Siegel

No amount of legislation could entirely insulate children from food advertising in today's world, where even the inside of the bathroom stall is now considered fair game for marketers.

NFL Is Improving The Fan Experience, And The Patriots Are Leading The Way

Vala Afshar | Posted 08.25.2013 | Technology
Vala Afshar

I recently had the privilege to speak with Fred Kirsch, the Publisher & Vice President of Content at Kraft Sports Productions, which includes the New ...

4 Ways to Create Compelling Content

Fauzia Burke | Posted 08.25.2013 | Business
Fauzia Burke

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail.

Lisa Loeb vs. Frida Kahlo? Sure, OK

Posted 06.25.2013 | Comedy

In this episode of the new web series "Frida Kahlo: Junior Marketing Executive," the famed Mexican artist (played by Grace Parra), who is now a workin...

Strangling Innovation: Tesla Versus 'Rent Seekers'

Steve Blank | Posted 08.25.2013 | Small Business
Steve Blank

The greatest number of jobs is created when startups create a new market -- one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect.

WATCH: Content Shines at Cannes

Shawn Amos | Posted 08.22.2013 | Technology
Shawn Amos

The big winner at the Cannes Lions International Festival of Creativity? Content.

Welcome to the Digital State

Faris Yakob | Posted 08.20.2013 | Books
Faris Yakob

This is the essence of digital, binary at its core, on and off states, the intellectual foundation of logic. But in our increasingly digital state, things aren't that simple.

Your Network Is Your Net Worth

Jure Klepic | Posted 08.20.2013 | Business
Jure Klepic

In today's digital age it may not be what you know as much as who you know that accounts for your success. Whether you are trying to market a product ...

Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

The Millennial Man Child Grows Up

Maude Standish | Posted 08.20.2013 | Business
Maude Standish

Sure, they want the babe and the Benz, but increasingly Millennial men are also aspiring to be great dads. For them, fatherhood is the supreme symbol of being a well-rounded achiever -- and Millennials desire nothing more than being well rounded!

The Shtickiness Factor

Liz Wainger | Posted 08.20.2013 | DC
Liz Wainger

In today's thriving marketplace of ideas and products, getting noticed is getting harder and harder. But those who manage to claw out of the clutter have found their inner shtickiness and flaunt it -- over and over again.

Marketing In The Digital Age: 5 Tips For CMOs

Vala Afshar | Posted 08.18.2013 | Technology
Vala Afshar

I recently had the pleasure of interviewing Michael Fauscette, Group Vice President of IDC's Software Business Solutions Group. Fauscette's group en...

How David Droga Creates Advertising That Matters

Rachael Chong | Posted 08.18.2013 | Impact
Rachael Chong

The man behind Droga5 talks about how he uses the ad world to create markets for important ideas (and to sell stuff, too).

Facts of Business Life: If You Don't Market Your Business, You Don't Have One

Bill McBean | Posted 08.18.2013 | Small Business
Bill McBean

In my new book, The Facts of Business Life, I explore what's required to operate a successful business, and the facts every successful business owner knows One of those facts is: If you don't market your business, you don't have one.

Are Brand Facebook Pages Worth Your Like?

Tomos Evans | Posted 08.17.2013 | Technology
Tomos Evans

Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.

The Final Authority on Influence Marketing

Jure Klepic | Posted 08.15.2013 | Business
Jure Klepic

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth...

Say Cheese! #Selfies as the New Marketing Campaign

Rana Florida | Posted 08.17.2013 | Business
Rana Florida

With smartphones, people can snap a #Selfie and share it with their network of friends or followers in an instant; even the Clintons are engaging in the trend.

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

What Do You Get When You Mix 10,000+ Hours of Experiences and Leadership With Entrepreneurial Aspirations?

Ebong Eka | Posted 08.13.2013 | Small Business
Ebong Eka

Whether you're a fan of Malcolm Gladwell (and his book Outliers) or not, chances are you've heard the reference of the 10,000 hour rule! In essence, achieving greatness requires an enormous commitment to time -- approximately 10,000 hours.

Neither Fast Nor Furious, Part 1

Jeff Valdez | Posted 08.14.2013 | Latino Voices
Jeff Valdez

Latino influence and spending power is undeniable, which leads me to ask: Just how does Hollywood, the liberal and creative capital of the world, view this exploding market?

Digital Innovators: Partnerships With Startups Attract Tech-Savvy Golfers Says Callaway SVP

Brian Honigman | Posted 08.14.2013 | Business
Brian Honigman

I spoke with Callaway SVP of Marketing, Harry Arnett on what's happening from a digital standpoint with the brand and the golf market as a whole.

The Head Of Havas on How Businesses Can Evolve to Do More Good

Rachael Chong | Posted 08.12.2013 | Impact
Rachael Chong

David Jones is a man who knows how to get a good message out. As the Global CEO of Havas and Havas Worldwide, Jones has made a career out of using cre...

Men Marketing to Women: Who's the Biggest Demographic in Tech Consumerism?

Marilyn Nagel | Posted 08.13.2013 | Business
Marilyn Nagel

Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?

12 Evil Ways to Make Your Book More Marketable

Jeff Klima | Posted 08.13.2013 | Books
Jeff Klima

Look, we've all seen the same lists preaching better methods of how to sell books -- this isn't exactly that kind of list. This list focuses more on desperation and depravity, the Double D's.