Social media has enabled digital marketing in a way nothing previously has. It's clearly shown the value of two-way communication, using technology to enable the dialogue.
If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.
When we rely on e-mails to do business, we risk misunderstanding what our colleagues are really thinking. An e-mail can't replace a phone conversation.
Next month the much-hyped This Is It will hit theaters, and I have no doubt that it'll be a smash success, and more importantly, a fitting final chapter in Jackson's roller coaster legacy.
In the run-up to the holidays, there are several concrete SEM strategies you can implement right now to make maximize your revenue from Black Friday a...
Long before being a recognizable celebrity, Jill Zarin had a long record of accomplishment that reveals her to be nothing less than a Renaissance woma...
Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.
To overcome misperceptions and create a robust marketplace, the solar industry must begin to market solar energy like Coca-Cola sells soda or McDonald's sells hamburgers.
Though they may not get the whole fuel efficiency thing, Ford gets social media.
The hardworking folks at The Age of Stupid have done with limited means what corporations spend millions of dollars trying to do: create a world wide cinematic event.
Ford is bringing back the compact to generate excitement and drive sales among the Millennials. The Fiesta re-launch reveals an important lesson for traditional businesses in the Twitter age.
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
Canada's legendary mutton-chopped musician was leveraging 5 key principles of social marketing decades before the Internet came to be.
From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.
When travel declines, we lose an opportunity to create jobs and economic growth in our city and in communities across America. Today, that is something we just can't afford.
Canadian privacy commissioner Jennifer Stoddart is prosecuting Facebook for giving members confusing and misleading information in its end user agreement.
Mitchell Joel's Six Pixels of Separation is written as the story of a business owner and entrepreneur, and not as a pundit.
If you have a computer, you've probably noticed the torrent of right-wing FWDed emails. Curious about the origins of these FWDs? I enlisted a systems analyst and followed the digital trails backward.
A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.
So, let me get this straight: Pfizer is the drug company who'll lie to you, but Merck's the one that'll kill you?
You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.
What if United put its best baggage handlers on drums and its best customer service reps on the tambourine? They could have in-house legal counsel singing backup.
Embracing sustainability and crafting a new face of luxury need not be at odds; by exploring ways to achieve both simultaneously, an exciting new era of of design can be borne.
Fat, sugar and salt; the triple threat to our waistlines... and health. Mere decades ago, the food industry made a conscious choice to seduce the Amer...
Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.
