So what can companies learn from the homeless? Stop talking about yourselves and start talking about why anyone should care.
Your offer can probably solve multiple problems but in order not to overwhelm and bore people, pick the one biggest problem and focus on it as you write. Bored Readers Don't Buy.
Being famous means being memorable, never forget. Big corporations want characters. Buzz is about who talks about whom. That will never change.
Del Breckenfeld knows all about cool. He is the author of a recently published book called The Cool Factor and recently dropped by to be a guest on th...
For the first eighteen years of your life, somebody is going to try to define nearly every facet of your existence without you even realizing it. (If all goes well, that trend will continue for another eighty years.)
The only economically viable option for the future of journalism lies in the direct corporate sponsorship of content.
To license, or not to license? Neither option is universally right or wrong. It all depends on which option is the best fit for you.
Have you done your Earth Day shopping yet? Corporations use Earth Day to sell us on the belief that we can buy our way into ecological sustainability. We can't.
When you think of the beautiful natural world, do you think, "I want the environment to be as clean as my vagina." No? Well, maybe you should.
As far as public relations goes, American Apparel's response to Woody Allen's lawsuit is one of the most absolutely moronic moves I have ever seen anyone make.
When I get to the office, I will ride an elevator up to my floor. In the elevator, there will be a television. On the television, there will be news. I actually spend a fair amount of time these days avoiding the news.
Disclosure: In late February, I was recruited by Robin Carey and Jerry Bowles, co-founders of Social Media Today and joined their team as a community ...
Whether an activist, writer, blogger, student or artist, everyone has a headshot. Now, let us examine a couple rules, shall we?
The right may appear to be crazy -- and they are -- but this doesn't mean it isn't going to work. Let me explain. In another life I was involved in direct mail -- I learned a lot.
Video is the driver on the Internet and it is the difference maker between sites that tell their company's story and sell their products and those that do neither.
I used to schedule an out of town trip then meetings the next day. Now I can't. I am not sure if I will get back or if I will get home exhausted and stressed.
Twitter, the trendy message service that can eat up your privacy faster than a school of piranhas, is flaunting Brazil's tough Internet laws in an effort to mine digital gold.
Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior
When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.
I was in Rome this week for a media conference. On the ride to the hotel I read that a local Catholic diocese is asking its parishioners to give up text messaging for Lent. I guess abstaining from meat on Fridays from now until Easter is so 16th century. READ MORE Tim Geithner, CNBC, and the Second Coming of Known Unknowns Donald Rumsfeld famously claimed: "There are known knowns. There are known unknowns. There are also unknown unknowns." That doesn't sound too different from your average briefing/Congressional testimony/interview by Timothy Geithner. READ MORE Watch: Arianna on Countdown Discussing Newt, Rush and the Fight to Lead the GOP
I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?
The traditional thinking of do a good job and be loyal to your company is being shot in the head as people with tenure and years of loyalty and contributions to the company get laid off.
If credit unions were doing a decent job of marketing, they could grab a massive percentage of the market from banks. But I haven't been asked to switch. I haven't seen an ad.
Peeps, it's true: "The launch" is the past. Some fabulous Web destination, your new gizmo, a tremendously colorful cover of a book -- they all go up one day and are here tomorrow!
In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.
