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Markéting

How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011 | Business
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

Marketing and PR Advice to Occupy Wall Street Protesters

David Meerman Scott | Posted 12.19.2011 | Politics
David Meerman Scott

If you want the world to take you seriously, then you need to take yourselves seriously -- marketing and public relations matter. Sleeping in parks and chanting will only take you so far.

Pink is Not Actually A Color, So Why Is It Everywhere?

Jessica Pearce Rotondi | Posted 12.19.2011 | Women
Jessica Pearce Rotondi

Scientists have found that pink is not actually a color.

8 Mistakes That Will Absolutely Kill Your Book

Penny C. Sansevieri | Posted 12.19.2011 | Books
Penny C. Sansevieri

The covers we choose for our books are much more significant than many authors think. There's nothing wrong with designing your own cover -- if you're actually a cover designer. Otherwise, you should leave it to the pros.

When the CEO Pioneers Profitable Design

Soren Petersen | Posted 12.14.2011 | Business
Soren Petersen

Co-written with Peter Phillips Apple, Nike, Virgin, BMW, Herman Miller and John Deere -- all these successful firms leverage design at the CEO level ...

Junk Food Companies Contradict Themselves on Marketing to Kids

Donald Cohen | Posted 12.13.2011 | Parents
Donald Cohen

The food lobby alternates between saying marketing guidelines won't make a difference in reducing obesity among American children, and saying they are unnecessary government intrusions. Which is it?

Controlling Their Futures: Employees Turned Entrepreneurs

AP | JOYCE M. ROSENBERG | Posted 12.13.2011 | Fifty

NEW YORK — The recovery in the job market just hasn't happened. So, many people who lost their jobs well after the recession ended in June 2009 ...

WTF

Rich Siegel | Posted 12.12.2011 | Comedy
Rich Siegel

Read enough business books and you'll stumble across this golden nugget of wisdom, "aspire to be the dumbest person in the room." That is hardly a ...

Scary Business Plans

Matt Cohen | Posted 12.12.2011 | Comedy
Matt Cohen

Sweeney Todd is a case study in vertical integration. Sweeney and Mrs. Lovett join forces in a common venture. Specifically, he kills some of his customers and then she bakes them into meat pies. After you're done gagging, consider what this does to their supply chain.

The Subtleties Of Marketing Beer To Latinos

NPR.org | Posted 12.11.2011 | Latino Voices

Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population...

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Book Review: Microstyle: The Art of Writing Little

George Mocharko | Posted 12.09.2011 | Books
George Mocharko

Through status updates, instant messages, and "tweets," we have all had to adopted new ways of getting the word out as briefly and as memorable as possible.

It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011 | Business
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

Changing Channels: The Future of Advertising

Tom Kelly | Posted 12.06.2011 | Business
Tom Kelly

In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.

The Art of the (Marketing) Deal

Sarah O'Leary | Posted 12.05.2011 | Business
Sarah O'Leary

Creating a marketing deal in Hollywood (or with any entertainment or sports entity) might seem arduous, but it can be as simple as you make it. The f...

A Taste of Change: Why Getting a Slice of the Beverage Business Isn't so Crazy After All

Porter Gale | Posted 12.05.2011 | Small Business
Porter Gale

Here was a woman in her kitchen, with no experience in the beverage category, and she decided to do what was seemingly impossible. The task? She was going to get a slice of the beverage industry.

Marketing To Moms? It's Time To Get Real

The Huffington Post | Posted 12.04.2011 | Parents

Moms control over $2.3 trillion in spending power, and Katherine Wintsch is an expert in marketing to them. AOL's David Shing chatted with Winstch --...

New Marketing Is About Building Assets

Grant Leboff | Posted 11.27.2011 | Business
Grant Leboff

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.

Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011 | Business
Sarah O'Leary

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

New Book: 'Boomers Into Business'

San Francisco Chronicle | Posted 12.03.2011 | Fifty

Lisa Orrell, The Promote U Guru, an award-winning Branding and Marketing Expert, Certified Success Coach, Speaker and Author, has just released her th...

Top 5 Reasons Why Latinos Must be on Your Advertising Agenda

Lili Gil | Posted 12.02.2011 | Latino Voices
Lili Gil

In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?

Is the Chief Marketing Officer Role Giving Way to the Chief Community Officer Role?

Brad McLane | Posted 12.02.2011 | Business
Brad McLane

We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.

Lessons from the Fosbury Flop

David A. Aaker | Posted 11.30.2011 | Business
David A. Aaker

The key to real entrepreneurial success is to break the mold. Create offerings so innovative that they introduce "must haves" in the marketplace and define new categories or subcategories.

Use SlideShare To Tell Your Small Business Story

Karen Leland | Posted 11.30.2011 | Small Business
Karen Leland

I checked in with a few other small business folks to get their take on integrating SlideShare into the overall business yarn, and here's what they had to say.

Why Google Plus Is Not a Community.

Ujwal Arkalgud | Posted 11.28.2011 | Technology
Ujwal Arkalgud

I've been noticing that the expression "community " is being repeatedly and loosely used with reference to Google Plus and that troubles me.