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10 Easy Marketing Tips for Increased Brand Visibility

Sari Gabbay | Posted 04.01.2013 | Los Angeles
Sari Gabbay

Marketing your business can seem like a daunting task. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience.

Proof Positive: 7 Facts to Breathe Life Into Your Business

Bill McBean | Posted 03.31.2013 | Small Business
Bill McBean

Of course, there are a variety of skills owners need to know in order to make a business work. But after many decades of running my own successful businesses, I have come to the conclusion that these facts are the seven essential concepts needed to create a successful business life.

5 Essential Business Lessons: Sales, Marketing, Management and More

Scott Steinberg | Posted 03.31.2013 | Business
Scott Steinberg

Don't be afraid to ask for something you desire: While it won't always be given, if you never even make the attempt, you'll never get what you want.

Facebook Graph Search and the opportunities for marketing

Josh Krichefski | Posted 03.30.2013 | Business
Josh Krichefski

Will Graph Search be a hit or will it be another innovation to fall by the wayside? Only time will tell, but it's a journey that brands should definitely be keeping an eye on

Keynote Speakers 101: Are Professional Speakers Right for Your Event?

Scott Steinberg | Posted 03.30.2013 | Business
Scott Steinberg

If you're planning a corporate meeting or special event for your company, your choice of professional keynote speaker to kick off the itinerary can be every bit as important as the venue, theme and timing for the occasion.

Front-lines and Sidelines: Time to Let Go of Gender Stereotypes

Brad Harrington | Posted 03.30.2013 | Business
Brad Harrington

Last week, Secretary of Defense Leon Panetta and General Martin Dempsey, Chairman of the Joint Chiefs of Staff, announced their intention to lift the ...

The Psychology of Color in Logo Design

Brian Honigman | Posted 03.26.2013 | Business
Brian Honigman

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

Gamification: The Hard Truths

Gabe Zichermann | Posted 03.25.2013 | Technology
Gabe Zichermann

Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.

Not the Inauguration; Just a Message to Marketers, Agencies, and Media Companies From Sea to Shining Sea...

Rob Norman | Posted 03.24.2013 | Business
Rob Norman

My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.

Content Marketing: A Creative Case Study, Part Two

Gordy Grundy | Posted 03.24.2013 | Business
Gordy Grundy

There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.

Nine Powerful Ways to Build Your Email List

John Haydon | Posted 03.24.2013 | Small Business
John Haydon

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

The One Thing All Successful Sales People Do Well

Vala Afshar | Posted 03.21.2013 | Business
Vala Afshar

In a world that's become overwhelmed with sales analytics, market studies, revenue forecast spreadsheets and dashboards, most businesses make the mistake of ignoring the reason behind successful selling: establishing relationships based on mutual trust and benefit.

Harvard Author Gets "F" in Guerilla Marketing (VIDEO)

Matt Weber | Posted 03.19.2013 | Books
Matt Weber

"Tableau vivant" or just downright crazy? When it comes to breaking through the noise of the busy book publishing ecosystem, I encourage my fellow authors to not be afraid in taking their message to the streets.

Always Coca-Cola

Karan Chadda | Posted 03.18.2013 | Business
Karan Chadda

Who would I back to be the first to really win a public health debate using the personal responsibility argument? Coke is it.

Pay Attention to Get Attention: Insider Information Into Your Customers' Heads and Hearts

Michael Drew | Posted 01.16.2013 | Business
Michael Drew

Hey! Did you see that? Up there! Look! Gotcha, didn't I? If you want to build a business, share a message or even go as far as change the world, you...

Innovations and High-Tech Trends: Top Game Changers for 2013

Scott Steinberg | Posted 03.16.2013 | Technology
Scott Steinberg

You don't have to be a futurist to see tomorrow's hottest new technology and innovation trends before they hit -- just willing to click a bit further than "Best of CES" round-ups that focus on jaw-dropping products alone.

Communication Lessons I Learned From a Con Artist

Daniel DiPiazza | Posted 03.13.2013 | Small Business
Daniel DiPiazza

Too often we just "hear" somebody, barely able to contain our interjection, grateful when we can finally say the line we've been planning to blurt out. Stop that -- listen and respond to what's actually being said. Interact in real time.

Content Marketing: A Creative Case Study, Part 1

Gordy Grundy | Posted 03.13.2013 | Business
Gordy Grundy

Marketing articles on this subject tend to offer platitudes, generalities and a flow chart to nowhere. Here, we will offer an actual idea-filled Case Study that will better illuminate new marketing systems.

Feds to Parents: Big Food Still Exploiting Your Children -- Good Luck With That

Michele Simon | Posted 03.10.2013 | Home
Michele Simon

If you wanted to ensure a report gets buried, a good time to release it would be the Friday before a holiday week. That the FTC released its latest report on marketing to children then speaks volumes about how seriously the Obama administration is taking this intractable problem.

Yes, It's True: Location and Consumer Privacy Can Co-Exist

David Rush | Posted 03.10.2013 | Business
David Rush

Location-based technologies are allowing businesses to create meaningful engagement with consumers. Used properly, there are some revolutionary ways to deepen the relationship that will benefit both groups without compromising privacy.

Sustainability Is Trite

Anca Novacovici | Posted 03.10.2013 | Business
Anca Novacovici

Sustainability is a starting point. As a concept it is extremely relevant in our world today and it is by no means trite in that sense. But dialogue about sustainability is crucial to raising awareness and spurring action, and key to transforming our current situation.

The Apocalypse of Advertising and the Dawn of the Promotional Age

Gordy Grundy | Posted 03.09.2013 | Business
Gordy Grundy

Today, marketing has to be more clever than ever before. A marketeer must be multi-disciplined, multi-tasking and multi-technological. And much multi-more. Welcome to the Golden Age of Promotion. Now, it's personal.

Latinos on Madison Avenue: A Call to Action

Melissa Pitts | Posted 03.09.2013 | Latino Voices
Melissa Pitts

Where are the leaders on Madison Avenue? Perhaps its time for a little soul searching within the community.

Forget Passion: Here Are 5 Ways to Really Succeed in 2013

Scott Steinberg | Posted 03.09.2013 | Business
Scott Steinberg

Looking to really get ahead in life and business? Here are five essential ingredients for success you're better off following -- passion and persistence inevitably being among many so-called Ps you'll bring to bear, but not ones it's easy to pin a lasting strategy upon in its entirely.

Teaching As Marketing: How Changing Your Perspective Can Rapidly Enhance Your Business

Daniel DiPiazza | Posted 03.09.2013 | Small Business
Daniel DiPiazza

People can feel benevolence. People will bond with that. That bond will lead to an enhanced relationship and ultimately, much higher conversions from prospect to customer. It's the ultimate win-win.