The covers we choose for our books are much more significant than many authors think. There's nothing wrong with designing your own cover -- if you're actually a cover designer. Otherwise, you should leave it to the pros.
Sweeney Todd is a case study in vertical integration. Sweeney and Mrs. Lovett join forces in a common venture. Specifically, he kills some of his customers and then she bakes them into meat pies. After you're done gagging, consider what this does to their supply chain.
In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.
It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?
We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.