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Markéting

How Big Data Is Transforming Media Targeting... And What That Actually Means

John Caron | Posted 12.02.2012 | Business
John Caron

In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.

Smile, Broadway! You're on Instagram

James Sims | Posted 12.01.2012 | Arts
James Sims

Should photos taken from inside of a theater be considered negative mentions, thus not warranting a "like"? It's a question the Broadway community needs to re-evaluate -- quickly.

Fitting The Social Media Cube into a Round Marketing Strategy

Jure Klepic | Posted 11.27.2012 | Business
Jure Klepic

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign?

Five Common Public Relations Myths... Busted!

Jennifer Nagy | Posted 11.26.2012 | Small Business
Jennifer Nagy

One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.

New York State Takes Pro Bono to the Next Level

Aaron Hurst | Posted 11.26.2012 | Impact
Aaron Hurst

By starting their careers doing public service, new lawyers will begin their journey with a humble reminder that while they may be paid by an employer, they have a greater responsibility to the community.

Gaining 60,000 Customers in 60 Hours Through Press

Patrick Ambron | Posted 11.26.2012 | Small Business
Patrick Ambron

Chances are your product isn't as naturally viral as a Draw Something or Instagram. However, that doesn't mean you can't reach your audience and see...

Your Start-Up Life: Why Diversity and Freedom Are Good For Business

Rana Florida | Posted 11.26.2012 | Business
Rana Florida

Frank Toskan tends to shy away from the media and rarely boasts about his success, even though he was responsible for opening some 300 MAC Cosmetics stores worldwide in just 15 years. This is the first in-person interview he's granted in more than 15 years.

5 Easy Steps to Build Your Online Brand

Mona Elesseily | Posted 11.25.2012 | Business
Mona Elesseily

How can you capture the benefits of strong branded signals across your web presence? Consider taking all of the following steps.

Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow

Sarah O'Leary | Posted 11.25.2012 | Business
Sarah O'Leary

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?

ood Companies Use Latest Technologies to Market Directly to Children

Timi Gustafson, R.D. | Posted 11.24.2012 | Parents
Timi Gustafson, R.D.

Parents have long felt outgunned when battling the food industry for the hearts and minds of their children. The latest frontier is ads on smartphones and tablets. New technologies allow companies to directly reach children by placing their products in games for touch-screen devices.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 11.21.2012 | Technology
Shawn Amos

With mobile ad spending predicted to reach $6.4 billion worldwide in 2012, it's clear the future of advertising is in your hands.

Why Promotional Products Still Matter

Elle-Rose Williams | Posted 11.21.2012 | Business
Elle-Rose Williams

Whilst many people may have assumed that traditional forms of advertising and marketing were dead in the water -- the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool.

If Cars Ran for President...

Brian Moody | Posted 11.19.2012 | Business
Brian Moody

When we vote and when we buy, we want to know exactly what we're getting. Like some politicians, a few automakers are better than others when it comes to sticking to their word. Here are a few that are tops when it comes to brand integrity.

Explainer Videos Are the New Infographics

Jim Kukral | Posted 11.19.2012 | Business
Jim Kukral

What infographics can't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.

Harnessing the Corporate Brain With Social Business

Wim de Gier | Posted 11.19.2012 | Green
Wim de Gier

Social business does not equal collaboration. Yes, certainly social networking tools encourage employees to connect with each other on various project...

Tips From The Rock n' Roll CEO No. 8: Go Ahead and Be Cool, But Be Smart, Too

Jared Gutstadt | Posted 11.19.2012 | Business
Jared Gutstadt

A strong brand identity is up to you. Want to be 'cool'? It's in your hands. Think about what you want to message to potential customers. Form a plan. Write it down. IMPLEMENT that plan. And don't be afraid to modify the plan as you go along.

Are Subway Footlongs Really a Foot Long?

Quora | Posted 11.13.2012 | Food
Quora

This question originally appeared on Quora. By Matthew Baldwin, Student and Subway Lover Okay, so after some delicious research, I have decided to...

Getting Your Website Noticed

Clarissa Burt | Posted 11.12.2012 | Small Business
Clarissa Burt

The end goal of your site should be to increase profits, or else there is no reason to have a website in the first place. However, before you are able to begin profiting off of your online marketing efforts, there are two previous steps that are just as important.

Misconceptions of Marketing to College Students: Why a Free T-Shirt Just Doesn't Cut It Anymore

Leah Bell | Posted 11.12.2012 | Business
Leah Bell

Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

Taking Multi-Dimensional Marketing to Next Level

Jure Klepic | Posted 11.07.2012 | Business
Jure Klepic

It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

Inspiration Breathes Life Into Branding

Karen Leland | Posted 11.05.2012 | Small Business
Karen Leland

One of the first things I do when I start working with new clients on their personal or business brand is to ask them to consider what mood or energy they consciously strive to bring to anything they do.

Reputation Capital and the Dawn of the New Era of Credentialing

Sarah Hall | Posted 11.04.2012 | Business
Sarah Hall

Are you a gracious and accommodating Airbnb host? Chances are you are an affable person who is trustworthy. The problem is that these interactions are currently "siloed" in the domain within which they take place.

Andrew Christian's S&M Fantasy

Michael Kleinmann | Posted 11.04.2012 | Gay Voices
Michael Kleinmann

"People are becoming more open about their sexuality; gay men especially like to see the envelope pushed," Andrew Christian, the brand's designer and owner, told The Underwear Expert. "Lights Out," an S&M fantasy brought to life, is the newest video from the Los Angeles brand.