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Markéting

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

PHOTOS: The Horrifying Happiness Of Hotel Ads

Oyster | Posted 02.02.2013 | Travel
Oyster

Hotel websites go a little too far and market their properties by showing "guests" in such an absolutely euphoric state that they seem to be taking recreational drugs by the handfull.

New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

Melanie Notkin | Posted 01.30.2013 | Women
Melanie Notkin

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. But as much as I felt this milestone had changed everything for me, no one else beyond my closest friends and family seemed to notice. No one spoke to me as an aunt.

Content Writing: Finding Inspiration and Getting the Job Done

Daley James Francis | Posted 01.28.2013 | Business
Daley James Francis

When you're scouring the Internet for ideas and inspiration, you can find some pretty amazing stuff that should spring the grey matter into life. But there's a thin line between being inspired and creating duplicate content.

Hostess Twinkies and Three Lessons About Brand & Innovation

Joseph F. Coughlin | Posted 01.28.2013 | Business
Joseph F. Coughlin

Despite demonstrating little product innovation, Hostess survived for decades. Today consumers expect something new at Internet speed.

New Research Spotlights Scents That Spur Holiday Spending

Posted 11.27.2012 | Science

By: Chad Brooks, BusinessNewsDaily Contributor Published: 11/27/2012 06:07 AM EST on BusinessNewsDaily While holiday shopping this year, you might...

5 Tips to Landing the Right Reporter to Cover Your Startup's Story

Zach Cutler | Posted 01.26.2013 | Small Business
Zach Cutler

A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients.

It's the Branding, Stupid!

Laura-Marie Töpfer | Posted 01.26.2013 | Impact
Laura-Marie Töpfer

People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.

Time to Stop Marketing Food to Kids

Michele Simon | Posted 01.26.2013 | Food
Michele Simon

It's time we stopped fretting over nutrition standards for marketing to kids and start working on a new strategy to eliminate all food marketing to young children, period.

Which Habitudes Can Change Your Marketing Strategy?

Jure Klepic | Posted 01.19.2013 | Business
Jure Klepic

Habits can hold amazing power in our lives. When we do something consistently enough it becomes subconscious for us to perform that routine. We don't think about it or analyze it, because it has become so ingrained in us to do it that way.

Five Top Reasons Why Marketers Fail on Facebook

John Haydon | Posted 01.19.2013 | Technology
John Haydon

What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need to better understand.

How to Drive Clients Away With a Stick

Liz Ryan | Posted 01.16.2013 | Business
Liz Ryan

There is a tug-of-war that goes on in marketing and promotion. Part of the marketer's brain wants to engage and open up conversation. The other part of the marketer's brain wants to close business.

Higher Education Can Learn from an Endless Campaign

Dr. Scott D. Miller | Posted 01.13.2013 | College
Dr. Scott D. Miller

As is true with some political campaigns, the college targeting strategy can overcome perceived negatives. One is cost, and the public's growing preoccupation with value for the investment of four years. Another is family history.

Four Lessons From the Four State Marriage Equality Victories

Ryan J. Davis | Posted 01.13.2013 | Technology
Ryan J. Davis

As co-founder of The Four 2012, a social media campaign focused on all four states with equality on their ballots: Maine, Maryland, Minnesota and Washington, I wanted to share four clear digital takeaways so other organizations and groups could benefit.

In a Single Tweet, President Obama Revealed How to Become a Powerful Social Brand

Simon Mainwaring | Posted 01.13.2013 | Business
Simon Mainwaring

"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.

Should Ben Brantley Review Broadway Commercials?

James Sims | Posted 01.12.2013 | Arts
James Sims

Annie's latest commercial is seemingly meant to drive audiences to the Palace Theatre in Times Square. I had to watch the spot back after it ran across the television in order to figure out what was being promoted.

Kiss, Bow, Shake Hands, or Cold Call?

Nataly Kelly | Posted 01.12.2013 | Books
Nataly Kelly

Kiss, Bow, or Shake Hands: Sales and Marketing follows a similar format as the classic version, but focuses exclusively on providing tips in the areas of selling and marketing in 20 different countries.

You Can't PR a PR

Steve Loynes | Posted 01.12.2013 | Business
Steve Loynes

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

5 Ways to Get Your Startup in the Press

Zach Cutler | Posted 01.06.2013 | Small Business
Zach Cutler

One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.

CMOs and CIOs: The New C-Suite Power Team (INFOGRAPHIC)

Posted 11.19.2012 | Technology

What happens when companies finally add Marketing to its C-suite lineup? See how companies' chief marketing officers (CMOs) and chief information offi...

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

10 Things Direct-Sales Marketers Won't Tell You

MarketWatch | Kelli B. Grant | Posted 11.05.2012 | Money

Multilevel-marketing firms will pay you to sell products to everyone you know. What could go wrong? 1. “You’d do better slinging french fries....

7 Marketing Fails From Hurricane Sandy

The Huffington Post | Drew Guarini | Posted 11.02.2012 | Small Business

During Black Friday or Memorial Day weekend, Americans are used to being inundated with an endless amount of deals and discounts. But during a mas...

Marketing's Top Priority Is Not Lead-Gen

John Fox | Posted 10.31.2012 | Business
John Fox

Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.

Why Isn't Your Business Blogging Yet?

Elle-Rose Williams | Posted 12.24.2012 | Business
Elle-Rose Williams

Not only are more and more people embracing the blogging trend, but more and more businesses are too. I would recommend businesses to begin their content strategy and content marketing plans as soon as they possibly can -- because the more you put into it -- the more you get out.