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Harnessing the Corporate Brain With Social Business

Wim de Gier | Posted 11.19.2012 | Green
Wim de Gier

Social business does not equal collaboration. Yes, certainly social networking tools encourage employees to connect with each other on various project...

Tips From The Rock n' Roll CEO No. 8: Go Ahead and Be Cool, But Be Smart, Too

Jared Gutstadt | Posted 11.19.2012 | Business
Jared Gutstadt

A strong brand identity is up to you. Want to be 'cool'? It's in your hands. Think about what you want to message to potential customers. Form a plan. Write it down. IMPLEMENT that plan. And don't be afraid to modify the plan as you go along.

Are Subway Footlongs Really a Foot Long?

Quora | Posted 11.13.2012 | Food
Quora

This question originally appeared on Quora. By Matthew Baldwin, Student and Subway Lover Okay, so after some delicious research, I have decided to...

Getting Your Website Noticed

Clarissa Burt | Posted 11.12.2012 | Small Business
Clarissa Burt

The end goal of your site should be to increase profits, or else there is no reason to have a website in the first place. However, before you are able to begin profiting off of your online marketing efforts, there are two previous steps that are just as important.

Misconceptions of Marketing to College Students: Why a Free T-Shirt Just Doesn't Cut It Anymore

Leah Bell | Posted 11.12.2012 | Business
Leah Bell

Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

Taking Multi-Dimensional Marketing to Next Level

Jure Klepic | Posted 11.07.2012 | Business
Jure Klepic

It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

Inspiration Breathes Life Into Branding

Karen Leland | Posted 11.05.2012 | Small Business
Karen Leland

One of the first things I do when I start working with new clients on their personal or business brand is to ask them to consider what mood or energy they consciously strive to bring to anything they do.

Reputation Capital and the Dawn of the New Era of Credentialing

Sarah Hall | Posted 11.04.2012 | Business
Sarah Hall

Are you a gracious and accommodating Airbnb host? Chances are you are an affable person who is trustworthy. The problem is that these interactions are currently "siloed" in the domain within which they take place.

Andrew Christian's S&M Fantasy

Michael Kleinmann | Posted 11.04.2012 | Gay Voices
Michael Kleinmann

"People are becoming more open about their sexuality; gay men especially like to see the envelope pushed," Andrew Christian, the brand's designer and owner, told The Underwear Expert. "Lights Out," an S&M fantasy brought to life, is the newest video from the Los Angeles brand.

11 Creative Ways to Use Location-Based Services as Marketing

Young Entrepreneur Council | Posted 10.31.2012 | Small Business
Young Entrepreneur Council

What's one creative way to use location-based services to market a brick-and-mortar business?

5 Reasons Why You Should Start Crafting a Video Marketing Strategy

Michael Litt | Posted 10.29.2012 | Business
Michael Litt

What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.

Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

Public Relations is Not a Walk in the Park... Or a Kayaking Trip

Jennifer Nagy | Posted 10.28.2012 | Business
Jennifer Nagy

Public relations is a fantastic career. It's exciting, fast-paced and challenging. But it has also been listed as one of the most stressful jobs by numerous sources many years in a row, and is notorious for being an all-consuming, never-ending job.

Strategic Innovation Secrets: What Technology Leaders Do Differently

Scott Steinberg | Posted 10.28.2012 | Business
Scott Steinberg

Like scrappy young startups such as Flipboard and Pinterest, success isn't solely rooted in online innovations and cutting-edge electronic advancements. It's also founded in basic management, marketing and strategic innovation principles that every entrepreneur can learn from.

What Keeps Rock Star Entrepreneur Amy Webb Up at Night?

Susan McPherson | Posted 10.28.2012 | Business
Susan McPherson

As part of an ongoing interview series with successful female entrepreneurs, the first features a Q&A with Amy Webb, founder and CEO of Webbmedia Group.

A History of Mitt Romney on YouTube (VIDEO)

Shira Lazar | Posted 10.28.2012 | Politics
Shira Lazar

With the RNC kicking off this week and election mode launching into full gear, What's Trending is taking the opportunity to serve up a YouTube history of Republican Presidential nominee, Mitt Romney.

The Marketing Director Is THE hope of Small Business

John Fox | Posted 08.24.2012 | Small Business
John Fox

Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director's value to their small business is unmatched.

No Marketing Budget? No Problem

Jim Bush | Posted 08.23.2012 | Small Business
Jim Bush

These are just a few of the ways you can tap into the unprecedented power of today's customer and help them become your strongest supporters without spending an extra dime on traditional marketing.

Ad Review: Axe - Susan Glenn

Josh Okungbaiye | Posted 10.21.2012 | Media
Josh Okungbaiye

The new AXE ad presents a new alternative to selling men's grooming products. The commercial wasn't riddled with cliché alpha male elements, but instead, displayed the vulnerability and weakness of a young man in love/lust.

The Power of Enrollment

Marcia Wieder | Posted 10.22.2012 | Business
Marcia Wieder

A visionary or a big dreamer has a dream, articulates with clarity so people get it, expresses it with passion so others are inspired by it; a true visionary invites others to join them.

How Facebook Can Go From Being "Liked" to Being Loved

Sanjay Sanghoee | Posted 10.22.2012 | Technology
Sanjay Sanghoee

When dealing with people's thoughts and free speech, Facebook needs to be more flexible. By blindly applying policies, Facebook is inadvertently harming the very users whose lives it seeks to enrich.

When Microsoft Threatened to Sue Us Over the Letter 'E'

Steve Blank | Posted 10.22.2012 | Business
Steve Blank

Dear Bill Gates: While I understand Microsoft's proprietary interests, I did not realize that one of the 26 letters in the English language was now the trademarked property.

Business Management: A Smarter Approach to Product Strategy

Scott Steinberg | Posted 10.22.2012 | Business
Scott Steinberg

Instead of attempting to project so far out with ambitious designs, consider releasing more limited versions of your product in waves over the course of the same time period. That way, consumers can have access to the product sooner rather than later.