iOS app Android app

Markéting

In a Single Tweet, President Obama Revealed How to Become a Powerful Social Brand

Simon Mainwaring | Posted 01.13.2013 | Business
Simon Mainwaring

"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.

Should Ben Brantley Review Broadway Commercials?

James Sims | Posted 01.12.2013 | Arts
James Sims

Annie's latest commercial is seemingly meant to drive audiences to the Palace Theatre in Times Square. I had to watch the spot back after it ran across the television in order to figure out what was being promoted.

Kiss, Bow, Shake Hands, or Cold Call?

Nataly Kelly | Posted 01.12.2013 | Books
Nataly Kelly

Kiss, Bow, or Shake Hands: Sales and Marketing follows a similar format as the classic version, but focuses exclusively on providing tips in the areas of selling and marketing in 20 different countries.

You Can't PR a PR

Steve Loynes | Posted 01.12.2013 | Business
Steve Loynes

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

5 Ways to Get Your Startup in the Press

Zach Cutler | Posted 01.06.2013 | Small Business
Zach Cutler

One of the most important strategies of a public relations campaign is obtaining press coverage. But getting an article written about your company can be difficult. Fortunately, there are five concrete steps you can take to get your startup covered by the press.

CMOs and CIOs: The New C-Suite Power Team (INFOGRAPHIC)

Posted 11.19.2012 | Technology

What happens when companies finally add Marketing to its C-suite lineup? See how companies' chief marketing officers (CMOs) and chief information offi...

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

10 Things Direct-Sales Marketers Won't Tell You

MarketWatch | Kelli B. Grant | Posted 11.05.2012 | Money

Multilevel-marketing firms will pay you to sell products to everyone you know. What could go wrong? 1. “You’d do better slinging french fries....

7 Marketing Fails From Hurricane Sandy

The Huffington Post | Drew Guarini | Posted 11.02.2012 | Small Business

During Black Friday or Memorial Day weekend, Americans are used to being inundated with an endless amount of deals and discounts. But during a mas...

Marketing's Top Priority Is Not Lead-Gen

John Fox | Posted 10.31.2012 | Business
John Fox

Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.

Why Isn't Your Business Blogging Yet?

Elle-Rose Williams | Posted 12.24.2012 | Business
Elle-Rose Williams

Not only are more and more people embracing the blogging trend, but more and more businesses are too. I would recommend businesses to begin their content strategy and content marketing plans as soon as they possibly can -- because the more you put into it -- the more you get out.

On Second Thought, Fashion Minnie and Daisy Don't Bother Me

Julie Danis | Posted 12.29.2012 | Women
Julie Danis

"Look at what Barneys has done -- with Disney's approval -- to Minnie Mouse and Daisy Duck," I said to my class. I sat back and waited for a response to the pictures on my PowerPoint slide

Avoid This Mistake And Impress In Your Interview

Heidi Grant Halvorson, Ph.D. | Posted 12.29.2012 | Healthy Living
Heidi Grant Halvorson, Ph.D.

The "presenter's paradox" is a fascinating example of how our instincts about selling -- ourselves, our company, or our products -- can be surprisingly bad.

How Mobile Improves the Retail Shopping Experience

Brian Honigman | Posted 12.26.2012 | Technology
Brian Honigman

It's not a matter of will mobile be important for the future of your business, it's a matter of how you will adapt your business to meet the needs of the growing number of mobile consumers.

A Brief List of Persuasion and Advertising Techniques

Brad Reid | Posted 12.25.2012 | Media
Brad Reid

From pizza to politics, the following is an incomplete list made by an amateur of observed persuasion and advertising techniques. Examples abound so readers may supply their own.

Adding Video to Your Presentations Can Be a Gamechanger

Danny Groner | Posted 12.24.2012 | Business
Danny Groner

If you're looking for a way to get your presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish inside of PowerPoint, but they can deliver results.

How the Online Marketing Industry Is Impacting Local Businesses

Zev Gotkin | Posted 12.24.2012 | Small Business
Zev Gotkin

As small and local businesses enter increasingly competitive markets, meeting consumers where they already are -- on the Web -- is one marketing tactic they simply can't afford to ignore.

5 Steps to Successful Marketing With Multiple Media

Marty Zwilling | Posted 12.22.2012 | Small Business
Marty Zwilling

The importance of effective marketing has never been higher, for every startup, in this age of information overload and customer relationships.

3 Ways to Tell a Social Brand Story

Christel Quek | Posted 12.19.2012 | Business
Christel Quek

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

Life After Lance: How Livestrong Can Survive

Sarah O'Leary | Posted 12.17.2012 | Business
Sarah O'Leary

Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.

Making Bread from 'Yoga' Bread: The Triumph of Conceptual Marketing

Stewart J. Lawrence | Posted 12.18.2012 | Business
Stewart J. Lawrence

Some call it "yoga bleaching." But among industry marketers, there's a more generic term: "conceptual marketing." How does it work?

The Future Is Now: What PR Pros and Marketers Need to Know About the "Mixed Mindset"

Marcia Dawkins | Posted 12.17.2012 | Media
Marcia Dawkins

Welcome to the second decade of the 21st century and to the era of the "Mixed Mindset," which is highly mediated, intensely personal, and increasingly political.

Upshot of FTC Revised Green Guides: Stop Touting Products as "Green"

Jacquelyn Ottman | Posted 12.16.2012 | Green
Jacquelyn Ottman

Should CFLs not be Energy Star qualified? Should strawberries destined to hit the road not be labeled organic? Should paper that's on its way to be bleached not be described as 'sustainable'?

The Marketing of Dubai: A Brilliant Mirage

Sarah O'Leary | Posted 10.16.2012 | Business
Sarah O'Leary

It's difficult to embrace the hype while wading in a sea of black.

Building A Better Mousetrap Is Only The Beginning

Paul Polak | Posted 12.11.2012 | Business
Paul Polak

In my work with a multitude of affordable technologies over the past 30 years, one key feature has become abundantly clear: If you have met the challenge of designing a transformative, radically affordable technology, you've successfully solved no more than 10-20% of the problem.