As I discuss this issue with executives in the boardroom and professors in the classroom, they often refer to Hispanics as second-class citizens. And because of this, Hispanic professionals, adults and children would rather assimilate and reject their essential identities.
It is time for local nonprofits to understand that marketing is the most essential component of your nonprofit. How are you to raise funds if you don't market or highlight your programming/initiatives?
Like many of my unemployed 40- and 50-something marketing colleagues, I've been on a job hunt for the better part of a year. I never thought, in my wildest dreams, that I would be one of the faces of the unemployed in America.
Our leaders can't buy cultural intelligence. It's not for sale. You must live it in order to authentically be it. Businesses have to get it or they will be left behind in the global race over the next decade.
The covers we choose for our books are much more significant than many authors think. There's nothing wrong with designing your own cover -- if you're actually a cover designer. Otherwise, you should leave it to the pros.
Sweeney Todd is a case study in vertical integration. Sweeney and Mrs. Lovett join forces in a common venture. Specifically, he kills some of his customers and then she bakes them into meat pies. After you're done gagging, consider what this does to their supply chain.
In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.
It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.