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Markéting

50 Million and Growing: Why The Political World Must Pay Attention to Hispanics

Glenn Llopis | Posted 12.29.2011 | Latino Voices
Glenn Llopis

As I discuss this issue with executives in the boardroom and professors in the classroom, they often refer to Hispanics as second-class citizens. And because of this, Hispanic professionals, adults and children would rather assimilate and reject their essential identities.

Creating Movements and Cause Marketing Dreams Can Come True

Mark Horvath | Posted 12.28.2011 | Impact
Mark Horvath

When I started InvisiblePeople.tv I had a dream that to change the story of homelessness and get people into housing we would need to partner with new people and reach new stakeholders.

Impactful, Humble and Broke... a Message to Nonprofits

Ryan Mack | Posted 12.25.2011 | Impact
Ryan Mack

It is time for local nonprofits to understand that marketing is the most essential component of your nonprofit. How are you to raise funds if you don't market or highlight your programming/initiatives?

Occupy My Street: A New Face of Unemployment in America

Sarah O'Leary | Posted 12.21.2011 | Business
Sarah O'Leary

Like many of my unemployed 40- and 50-something marketing colleagues, I've been on a job hunt for the better part of a year. I never thought, in my wildest dreams, that I would be one of the faces of the unemployed in America.

A Lack of Cultural Intelligence Will Put You Out of Business

Glenn Llopis | Posted 12.21.2011 | Latino Voices
Glenn Llopis

Our leaders can't buy cultural intelligence. It's not for sale. You must live it in order to authentically be it. Businesses have to get it or they will be left behind in the global race over the next decade.

How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011 | Business
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

Marketing and PR Advice to Occupy Wall Street Protesters

David Meerman Scott | Posted 12.19.2011 | Politics
David Meerman Scott

If you want the world to take you seriously, then you need to take yourselves seriously -- marketing and public relations matter. Sleeping in parks and chanting will only take you so far.

Pink is Not Actually A Color, So Why Is It Everywhere?

Jessica Pearce Rotondi | Posted 12.19.2011 | Women
Jessica Pearce Rotondi

Scientists have found that pink is not actually a color.

8 Mistakes That Will Absolutely Kill Your Book

Penny C. Sansevieri | Posted 12.19.2011 | Books
Penny C. Sansevieri

The covers we choose for our books are much more significant than many authors think. There's nothing wrong with designing your own cover -- if you're actually a cover designer. Otherwise, you should leave it to the pros.

When the CEO Pioneers Profitable Design

Soren Petersen | Posted 12.14.2011 | Business
Soren Petersen

Co-written with Peter Phillips Apple, Nike, Virgin, BMW, Herman Miller and John Deere -- all these successful firms leverage design at the CEO level ...

Junk Food Companies Contradict Themselves on Marketing to Kids

Donald Cohen | Posted 12.13.2011 | Parents
Donald Cohen

The food lobby alternates between saying marketing guidelines won't make a difference in reducing obesity among American children, and saying they are unnecessary government intrusions. Which is it?

Controlling Their Futures: Employees Turned Entrepreneurs

AP | JOYCE M. ROSENBERG | Posted 12.13.2011 | Fifty

NEW YORK — The recovery in the job market just hasn't happened. So, many people who lost their jobs well after the recession ended in June 2009 ...

WTF

Rich Siegel | Posted 12.12.2011 | Comedy
Rich Siegel

Read enough business books and you'll stumble across this golden nugget of wisdom, "aspire to be the dumbest person in the room." That is hardly a ...

Scary Business Plans

Matt Cohen | Posted 12.12.2011 | Comedy
Matt Cohen

Sweeney Todd is a case study in vertical integration. Sweeney and Mrs. Lovett join forces in a common venture. Specifically, he kills some of his customers and then she bakes them into meat pies. After you're done gagging, consider what this does to their supply chain.

The Subtleties Of Marketing Beer To Latinos

NPR.org | Posted 12.11.2011 | Latino Voices

Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population...

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

Book Review: Microstyle: The Art of Writing Little

George Mocharko | Posted 12.09.2011 | Books
George Mocharko

Through status updates, instant messages, and "tweets," we have all had to adopted new ways of getting the word out as briefly and as memorable as possible.

It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011 | Business
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

Changing Channels: The Future of Advertising

Tom Kelly | Posted 12.06.2011 | Business
Tom Kelly

In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.

The Art of the (Marketing) Deal

Sarah O'Leary | Posted 12.05.2011 | Business
Sarah O'Leary

Creating a marketing deal in Hollywood (or with any entertainment or sports entity) might seem arduous, but it can be as simple as you make it. The f...

A Taste of Change: Why Getting a Slice of the Beverage Business Isn't so Crazy After All

Porter Gale | Posted 12.05.2011 | Small Business
Porter Gale

Here was a woman in her kitchen, with no experience in the beverage category, and she decided to do what was seemingly impossible. The task? She was going to get a slice of the beverage industry.

Marketing To Moms? It's Time To Get Real

The Huffington Post | Posted 12.04.2011 | Parents

Moms control over $2.3 trillion in spending power, and Katherine Wintsch is an expert in marketing to them. AOL's David Shing chatted with Winstch --...

New Marketing Is About Building Assets

Grant Leboff | Posted 11.27.2011 | Business
Grant Leboff

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.

Knowing When to Be Anti-Social

Sarah O'Leary | Posted 10.03.2011 | Business
Sarah O'Leary

If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.

New Book: 'Boomers Into Business'

San Francisco Chronicle | Posted 12.03.2011 | Fifty

Lisa Orrell, The Promote U Guru, an award-winning Branding and Marketing Expert, Certified Success Coach, Speaker and Author, has just released her th...