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Markéting

8 Mobile Trends For Small Businesses To Watch In 2012

Bo Fishback | Posted 03.27.2012 | Small Business
Bo Fishback

Small businesses can get overwhelmed trying to figure out which social networks or new types of communication should be added to your communication toolbox. So what trends do you need to be paying attention to -- and acting on -- in 2012?

The SoLoMo Manifesto: A New Era in Media and Marketing

Max Gladwell | Posted 03.24.2012 | Technology
Max Gladwell

Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future.

The Myth About Being "Liked" (on Facebook)

Penny C. Sansevieri | Posted 03.20.2012 | Business
Penny C. Sansevieri

With all the social media options out there it's critical to not just build numbers, but maintain them, too. In order to do this, it's important to know what users want and when they want to see you post new content.

So You Want a Career in Marketing? Seven Tips to Get You There

Dorie Clark | Posted 03.19.2012 | Business
Dorie Clark

Follow these seven steps, and -- no matter how tight the job market around you -- a good marketing job will soon be yours.

Do You 'Like' Me?

James M. Lynch | Posted 03.17.2012 | Home
James M. Lynch

I still remember my grade school days of the '60s at Our Holy Redeemer Catholic school in Freeport, Long Island, when a girl would pay a little attent...

Want to Win Voters, Members or Media? Think iPod, Beer, Snack Food

Christian Moritz | Posted 03.13.2012 | Business
Christian Moritz

Successful candidates have a singular, clear, memorable position. Whether it's Reagan's quotes on the size of the government or Clinton's "It's the economy, stupid." Anybody remember what single-term President George H. W. Bush stood for?

Bringing Latino Flare into Pop Culture and the People's Choice Awards

Lili Gil | Posted 03.12.2012 | Latino Voices
Lili Gil

Many Latinos don't see themselves or their voice properly represented in the so called "mainstream media," but those making an effort to connect and stand out within it are being noticed and hitting el corazón unexpectedly.

The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 03.11.2012 | Business
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

How Stanley Kubrick Transformed the Modern Box-Office Report (By Accident)

Mike Kaplan | Posted 03.19.2014 | Entertainment
Mike Kaplan

With Stanley's rare combination of meticulousness and creativity, we achieved what we set out to accomplish -- but the most influential result of our collaboration was unexpected.

Six Steps to a Killer Marketing Plan

Dorie Clark | Posted 03.06.2012 | Business
Dorie Clark

When you do it right, your marketing plan should guide and illuminate everything in your business -- who you're serving, how you communicate with them, and what you sell (whether it's consulting services, cookies or the chance to help children in Africa).

Just-in-Time Advertising: Why Immediacy Wins

Rob Leathern | Posted 03.06.2012 | Business
Rob Leathern

Advertising is by its nature, a probabilistic, risk-based exercise. Some of just-in-time manufacturing's benefits are applicable to problems faced today in the advertising industry.

Intent Is More Important Than Technique

Howard Jacobson | Posted 03.03.2012 | Business
Howard Jacobson

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

2012: Your Marketing Department's New Look

John Fox | Posted 02.29.2012 | Business
John Fox

No doubt, 2011 was the tipping point for the marketing department. Marketing automation, content marketing and analytics entered boardroom conversatio...

#Liberate LEGO!

Lyn Mikel Brown | Posted 02.27.2012 | Women
Lyn Mikel Brown

When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity. A billion dollars of marketing research bought you... LEGO Barbie?

End of the Year Checklist for Creatives

Karen Atkinson | Posted 02.24.2012 | Arts
Karen Atkinson

Just a few thoughts for the end of the year.

Remaking Occupy's Image: What Would Don Draper Do?

Phillip Martin | Posted 02.19.2012 | Media
Phillip Martin

The Occupy Movement has taken a beating in the press. While it is credited with changing the nation's obsession from debts and deficits to income ineq...

Congress to Kids: Drop Dead

Michele Simon | Posted 02.18.2012 | Politics
Michele Simon

Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians' ability to put corporate interests ahead of children's health.

"Rudolph" Sings of Santa as Savvy Manager, Marketer

Michael L. Millenson | Posted 02.15.2012 | Comedy
Michael L. Millenson

Like everyone else, I've cheerfully hummed, whistled and sung along to Rudolph the Red-Nosed Reindeer for as long as I can remember. But when I listen...

Plan on Giving Your Clients a Holiday Gift?

Andrea Sittig-Rolf | Posted 02.13.2012 | Business
Andrea Sittig-Rolf

With this opportunity comes many gift-giving-etiquette questions and like most business opportunities, you can easily look foolish if you're not aware of the strategy involved.

Marketing Lessons From Cake Boss

Howard Jacobson | Posted 02.12.2012 | Business
Howard Jacobson

OK, so Cake Boss makes for good theater. But still, that kind of up-close-and-personal scrutiny can't be good for Buddy's business, can it?

For Entrepreneurs' Success, the Right Product is More Important than an M.B.A.

Frank Farwell | Posted 02.11.2012 | Small Business
Frank Farwell

Until you find The Product, nothing else will end up mattering. Without it, any seed money you raise or savings you invest will soon go down the tubes, you'll have a pile of debt you probably won't be able to pay, and you'll need your old job back--if you can get it.

How to Increase Your Personal Effectiveness at Work

Donna Flagg | Posted 02.08.2012 | Business
Donna Flagg

There is a critical relationship between management, marketing and training, which is key to creating cohesion across the front end of a business, and which then in turn determines the strength of the force behind sales.

Space Invaders

Charles Kolb | Posted 02.06.2012 | Business
Charles Kolb

I'm all for our capitalist society and for making profits, but at some point. American consumers will rebel against the relentless intrusion into their private time and their private space.

3 Reasons To Use It Google Plus For Businesses

Reuters | Posted 12.07.2011 | Small Business

(By Andrew Chow - Reuters) Google Plus for businesses has finally opened its doors. The world's most visited website has announced the grand openin...

Who Owns Hispanic Social Media?

Daniel Cubias | Posted 02.05.2012 | Latino Voices
Daniel Cubias

Communication is a fundamental function of human existence. And it does not require corporate sponsorship. That primordial need to listen, and in turn to be heard, will always drive social media.