Marketing

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Twitter Tweets Up Brazil's Digital Divide

Eric Ehrmann | Posted 04.26.2009 | World

Read More: Law Berners-Lee, Google, Russia, Globo, Pdsb Steve Jobs, India, Flashmob, Twitter, Berlusconi, France, Serra, Orkut Azeredo, Latin America, Data Mining, Sentiment Mining, Facebook, Twitterati, Internet Privacy, Millenials, Epoca, Lula Edelman, Marketing, David+Weinerger, China, Brazil, World News

Twitter, the trendy message service that can eat up your privacy faster than a school of piranhas, is flaunting Brazil's tough Internet laws in an effort to mine digital gold.

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Birds of a Feather Shop Together

Auren Hoffman | Posted 04.18.2009 | Business

Read More: Psychographics, Marketing, Social Networks, Demographics, Social Media Marketing, Business News

Public connections data can enable marketers to better understand their consumers and provide a more product recommendations based on the consumers' friends' interests and buying behavior

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"America, Is That Really You?"

Andrew Sargus Klein | Posted 04.17.2009 | Entertainment

Read More: Miller High Life, Errol Morris, Marketing, Ad Campaign, Advertising, Beer, TV Advertising, Entertainment News

When it comes down to it, we're being sold shitty beer really well, and there's something to be said for appreciating a 15-30 second spot that doesn't demean your capacity as a functioning adult.

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Rome Diary: Metaphysical Slogans, Half-Full Restaurants, Giving up Texting for Lent, and Dinner with the Italian King of Soy

Arianna Huffington | Posted 04.11.2009 | World

Read More: Marketing, Italy, Rome, Advertising, World News

I was in Rome this week for a media conference. On the ride to the hotel I read that a local Catholic diocese is asking its parishioners to give up text messaging for Lent. I guess abstaining from meat on Fridays from now until Easter is so 16th century. READ MORE Tim Geithner, CNBC, and the Second Coming of Known Unknowns Donald Rumsfeld famously claimed: "There are known knowns. There are known unknowns. There are also unknown unknowns." That doesn't sound too different from your average briefing/Congressional testimony/interview by Timothy Geithner. READ MORE Watch: Arianna on Countdown Discussing Newt, Rush and the Fight to Lead the GOP

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Where Are the Credit Unions?

Andy Sernovitz | Posted 04.10.2009 | Business

Read More: Banking, Marketing, Banking Crisis, Banks, Credit Crisis, Credit, Credit Crunch, Credit Unions, Business News

If credit unions were doing a decent job of marketing, they could grab a massive percentage of the market from banks. But I haven't been asked to switch. I haven't seen an ad.

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No Job Is Safe and How to Create Job Security

Grant Cardone | Posted 04.10.2009 | Business

Read More: Auto Industry, Jobs, Marketing, Unemployment, Retail Sales, Grant Cardone, Economy, Business News

The traditional thinking of do a good job and be loyal to your company is being shot in the head as people with tenure and years of loyalty and contributions to the company get laid off.

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Dear Barney Frank: Sponsorship Policies for Bailed Out Banks

Patricia Martin | Posted 04.10.2009 | Chicago

Read More: Corporate Philanthropy, Tarp, Philanthropy, Northern Trust, TARP Money, Corporate Sponsorship, Nascar, Barney Frank, Marketing, Northern Trust Bailout, Bank of America, Northern Trust Golf Tournament, Rick Waddell, Bailout Bandits, Chicago News

I salute your questioning Northern Trust, Mr. Frank. But who will get around to investigating Bank of America's pricey deals with NASCAR? And the next deal after that?

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How the Green Community is Giving Birth to New Brands

Richard Seireeni | Posted 04.09.2009 | Green

Read More: Social Media, Green Businesses, Green Market, Branding, Marketing, Media News, Media, Business, Green Marketing, Green News

In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.

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No Such Thing as a Free Launch!

Richard Laermer | Posted 04.09.2009 | Media

Read More: Beta Testing, Marketing, Good PR, Launch, New-Products, Honesty, Hip Marketing, Media News

Peeps, it's true: "The launch" is the past. Some fabulous Web destination, your new gizmo, a tremendously colorful cover of a book -- they all go up one day and are here tomorrow!

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Millions Downloaded vs. Billions Sold: Apple's New Brand Collective Changes the McDonald's Game

Adam Hanft | Posted 03.20.2009 | Business

Read More: Iphone, Mcdonalds, Branding, Marketing, Apple, Business News

There's a fundamental difference between McDonald's and Apple that points up an equally tectonic change in the structure of our consumer economy.

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Just Brew It: Starbuck's Instant Coffee Gamble

Val Brown | Posted 03.19.2009 | Business

Read More: Marketing, Coffee, Sanka, Starbucks, Instant Coffee, Brands, Closing Starbucks, Frappucino, Starbucks Coffee, Tab, Business News

I don't know anyone who drinks instant coffee here. So Starbuck's really big task is to change US consumer perception of an entire product category.

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4 Essential Marketing and PR Elements of a Chick Flick

Kathy St. Fort | Posted 03.17.2009 | Entertainment

Read More: Breaking Entertainment News, Chick Flicks, Confessions of a Shopaholic, Entertainment, Movies, Entertainment News, Women's Movie, Marketing, Pr, Women's Movies, Entertainment News

How many of those essential ingredients of the Chick Flick stew have been thrown in the Confessions of a Shopaholic pot?

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Five Tips for Using the Social Web for Free Marketing

Lawrence Coburn | Posted 03.16.2009 | Business

Read More: Google, Google Advertising, Search Engines, Twitter, Social Networks, Seo, Social Networking, Social Networking Sites, Marketing, Facebook Advertising, Facebook, rateitall.com, Business News

Here are five easy, cost effective things you can do to leverage the social web to drive exposure, customers, and revenue.

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'New' Markets + New Media

Michael Hastings-Black | Posted 03.07.2009 | Business

Read More: Latinos, Advertisement, India, Gnarls Barkley, Kanye West, Asian Markets, Ethnicity, Nerd, Asian Americans, Music, Race, The Beatles, Ethnicities, Asians, Blacks, Advertising, Marketing, Jay-Z, Asian, African-Americans, African Americans, Cliches, Business News

When brands aim to reach minority markets, most opt to play it safe with the tropes that Blacks value 'soul', Latinos love 'family', Asians are 'sedulous', etc...

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Global Retailers Battle for Big Box Brazil

Eric Ehrmann | Posted 03.04.2009 | World

Read More: Wal Mart, Planned Economy, Obama, Brazil, Roberto Unger, Globalism, France, Brazil Credit Rates, Harvard, Megastores, Banco Itau, Branding, Marketing, Carrefour, Bric, Casino, Pao De Azucar, Davos, Davos 2009, Davos Conference, World Economic Forum, World News

In tropical Brazil, millions of citizens are shucking the pathology of underdevelopment. Big box giants trust Brazil's economy and are spending billions to woo new customers.

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Innovations in Phase IV Clinical Trials for Change in Health Care

Sunil Chacko | Posted 02.28.2009 | Politics

For dying patients with no therapy that is working, compassionate use programs exist to provide drugs in phase II or III clinical trials when the patient was ineligible to participate in the trial.

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Marketing Movies to "Discriminating Women"

Melissa Silverstein | Posted 02.28.2009 | Entertainment

Read More: New Yorker, Movie Trailers, New in Town Movie Review, Mamma Mia, Tim Palen, Marketing, Movie Marketing, Movies, Entertainment News

Women need to get out and support films they are interested in on opening weekend so they get counted in Hollywood terms.

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The Bin Laden Pilot's Watch? This'll Take Some Marketing...

David Weiner | Posted 02.25.2009 | Style

Read More: Yeslam Bin Laden, Marketing, Luxury Goods, Bin Laden, Aviator Watch, Watch, Osama Bin Laden, Yeslam Bin Laden Watch, Bin Laden Aviator Watch, Bin Laden Pilot's Watch, Bin Laden Family, Bin Laden Family Tree, Pilot Watch, Bin Laden Watch, Pilot Watches, Pilots Watch, Style News

In the years since 9/11, the bin Laden family has popped up in some interesting places. It's the newest family endeavor that may raise some eyebrows though.

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A Million Views (and Then Some) on Obama's Inauguration

Raafi Rivero | Posted 02.23.2009 | Business

Read More: The Internet, Twitter, Beer, Computers, Websites, Obama, Media, Business, Facebook, Barack Obama, Internet, Television, Itunes, Video, Viral Video, Online, Youtube, Marketing, Branding, Online Video, Technology, African-Americans, Minorities, Business News

YouTube has become the default TV of the Internet. This is remarkable considering that a) It did not exist during the last presidential campaign and b) so much of the content is by non-professionals.

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The Man Who Sold Crash to the Academy

Erik Lundegaard | Posted 02.16.2009 | Entertainment

Read More: Lionsgate, The New York, Tad Friend, Oscars, Marketing, Good Luck Chuck, Crash, Academy Awards, Ted Palen, Movies, Entertainment News

Apparently Hollywood filmmakers aren't offering enough wish fulfillment. That's where marketers come in. They lie to us about the lie. If the film is crap, they figure out ways to get us to eat it.

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How SkyMall Will Save Us All

Fortune's Stanley Bing | Posted 02.14.2009 | Business

Read More: Consumerism, Marketing, Skymall, Business News

I see their catalog mostly when I fly. It is the entertainment of first and last resort for the entire airplane. As we take off, people are reading SkyMall. As we land, they are reading SkyMall.

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How Many Friends Would You Give up For a Whopper?

Dr. Irene S. Levine | Posted 02.11.2009 | Style

Read More: Relationships, Defriend, Burger King, Crispi Porter + Bogusky, Media, Facebook, Friendship, Friendships, Frenemies, Advertising, Defriending, Jeff Benjamin, Marketing, Whopper Sacrifice, Delete, Breaking Living News, Adweek, Style News

Burger King's new marketing campaign -- called the WHOPPER Sacrifice and created by Crispin Porter Bogusky: Delete ten of your Facebook friends and you're rewarded with a coupon for a free Whopper.

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Is Shanice a Marketing Genius?

Mark Blankenship | Posted 02.04.2009 | Entertainment

Read More: Marketing, Youtube, Pop Music, Rihanna, Beyonce, Record Industry, Entertainment, Music, Entertainment News

Do you guys remember Shanice? Oh, you know... she had a big hit in 1992 -- and she may have devised one of the most brilliant marketing campaigns of the internet age.

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The Solstice and the Stable

Reverend Billy | Posted 01.26.2009 | Living

Read More: Shopping, Christmas, Marketing, Christianity, Reverend Billy, Nativity, Peace, Solstice, Living News

Christmas is the celebration of a birth--and so it celebrates a death, too. The heat and the light increase in each 24-hour period, and this day in wh...

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The Deceptions Of Prevailing Opinion

John Hallmann | Posted 01.11.2009 | Business

Read More: Financial Crisis, Government, Marketing, Construction, Media, Entertainment, Industry, Economy, Business News

As the nation stews in its current state, it is a perfect time to reevaluate power's employment in this country. What is that power used for and is it used for the long term good of society?

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