"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.

PR is day in, day out. It has to operate at the media's pace (worldwide, 24/7). A particular position or message has to be tweaked to suit the situation, while remaining in line with the longer term strategy.

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

Ask 100 sales people what they want from marketing and you'll get the same answer: Leads. Ask 100 marketing people about their top priority? Leads. You'd almost believe marketing and sales were in alignment. They're not.

Not only are more and more people embracing the blogging trend, but more and more businesses are too. I would recommend businesses to begin their content strategy and content marketing plans as soon as they possibly can -- because the more you put into it -- the more you get out.

If you're looking for a way to get your presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish inside of PowerPoint, but they can deliver results.

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.

Some call it "yoga bleaching." But among industry marketers, there's a more generic term: "conceptual marketing." How does it work?

It's difficult to embrace the hype while wading in a sea of black.

In my work with a multitude of affordable technologies over the past 30 years, one key feature has become abundantly clear: If you have met the challenge of designing a transformative, radically affordable technology, you've successfully solved no more than 10-20% of the problem.